Squiz

Working from home❓ Any of these paw-sonalities match your WFH buddies? These lovely pooches are courtesy of our 'squiz-dog-room' slack channel 🐶 the perfect place to visit on a Friday! We'd love to see your dogs and their personalities – post in the comments below 👇

Just about to board a train from Edinburgh to Leeds and realised that this week marks my one year with Squiz UK. 😮 What a year it’s been! I’ve managed to meet and learn from some of the most inspiring people in the digital departments of public and higher education sectors. 🏫 The thing that these sectors share is their deep care for the people that they serve - yes, they have KPIs and goals like the private sector, but their drive to ‘do the right thing’ is something I’m truly humbled by. Tonight at the Heist awards in Leeds we celebrate those within Higher Education who are pushing the boundaries for an industry facing huge challenges. 🍾🎉

Our higher education customers are smashing it!! The Havas Heist Awards are happening tomorrow night in Leeds and 30 of our customers are up for Awards! Best of Luck to each of them!! 🎉 🎉 🎉 Looking forward to celebrating tomorrow night with the Squiz team and all of our talented customers... Tom Noble-Sabokbar, Jake White, Jenny Archibald, University of Westminster, Birkbeck, University of London, Leeds Beckett University, London Metropolitan University, Nottingham Trent University, University of Derby, Swansea University, University of East London, University of Glasgow, University of Cambridge, Staffordshire University, UCL, University of Leeds, University of South Wales, Loughborough University, Queen's University Belfast, University of Aberdeen, Sheffield Hallam University, University of York, Queen Mary University of London, University of the Arts London, University of Greenwich

This week on ✨ Squiz News ✨ 💰 Your martech is draining your budget 🥱 Marketers are sick of developer reliance 🚀 Monash University spills the beans on how they transformed their web presence #DigitalMarketing #Technology #DXP

Make sure to join our lovely host, Lorna Hegarty, next week ⭐   This will be a great session for marketers wanting to regain control of their workload. You can expect to walk away with expert advice from Ian Finch – CEO at Mando Agency and Nick Condon – MD at Squiz on:  1️⃣ Proven tactics to empower your marketing crew to fly solo  2️⃣ The inside scoop on tools to build and optimize digital experiences, no devs needed  3️⃣ Expert tips for staying safe and in control while embracing DIY marketing  4️⃣ Wisdom from industry pros on building a culture of continuous improvement 👉  https://lnkd.in/g4sPVmTH Join us on Thursday 18th July at 10am BST. Don't miss this opportunity to learn how you can empower your marketing team with safe and secure self-sufficiency. #DigitalMarketing #Technology #DXP

On Thursday I'll be at the Heist Awards representing Squiz in Leeds hosted by Havas People - it's an opportunity to connect with the whole Higher Education Industry in the UK and I can't wait. 🍾 I'm delighted to be joined by my colleagues Nick Condon, Jenny Archibald & Jake White. 🚀 See you there! #HigherEducation

Ensuring speed, consistency, and governance across all digital platforms is tricky, no matter the organization... So, what is Monash University’s secret❓ Well, get a front-row seat at our next webinar to find out! Amin Foda – Monash University, will discuss how the University transformed its online presence with a design system. Led by Anthony Nigro, the discussion will dig into: 1️⃣ Strategies for stakeholder buy-in and engagement 2️⃣ Tangible benefits and results 3️⃣ Design system framework 4️⃣ Practical steps for getting started Join us on Thursday, 25 July 2024. ⏰ 11:30am AEST / 1:30pm NZST 👉 https://lnkd.in/gH5_EYdX Discover how a robust design system can supercharge your brand. #DigitalMarketing #Technology #DesignSystem

Is your martech truly serving you? 🤔 In an AI-fueled market, digital and marketing professionals are feeling empowered by the ever-expanding range of tools available. But hands up! 🙋♀️ Has this wealth of options created a complicated tangle of tools? Has this started to work against you instead of for you? You're probably dealing with duplicative, siloed solutions that suck up limited budgets. Maybe even customer data risks due to a loosely secured mess of third-party integrations 😱 It's time to evaluate your marketing tech! How about some advice from Samantha Goble – VP Digital at XCentium❓ 👉 https://lnkd.in/g9R4q3Wm Quick tip: Don't just chase best-in-breed tooling. Focus on value and stakeholder alignment. #DigitalMarketing #Technology #Martech

I finally got to listen to this episode yesterday. While it is another great episode, Richard Bradshaw and Vernon Richards challenged everyone who asked a question, to also respond - doh! My question - What does quality mean to you? While I ask this question, a lot, I have never written down my thoughts. I could have ignored this request but I thought no, challenge accepted. So here is my answer 😀 ------------------------------ Like Vernon, when I hear this question, I initially think of Weinberg’s quote, “Quality is value to some person.” However, when it comes to software quality, I like to extend this to include the “who matters” part, as added by Bach and Bolton. For me, software quality relates to a list of criteria that the product should meet in order to be usable. For example, does it work? Is it functional? Does it look good? Is it accessible? Does it work on supported browsers and devices? Is it easy to use? Are there any bugs that, if released, could cause the system to go down? Is it performant? etc. As we know, however, quality is subjective so what I think quality means can be different to the next person, therefore, I always try to take a step back and put myself in our user's shoes - in other words the “some person who matters”. While the product may tick everything on my list, if it doesn’t meet the user's requirements, then it will never be high quality (or even sound quality) for them, no matter how usable, accessible or pretty it looks. If they don’t like it, they won’t use it - simple. While some of this is achieved with well-defined requirements, I think some of it comes from listening. Just listen to users and take on board what they are experiencing from their point of view. Before entering the quality space, I was a trainer teaching our customers how to use our product. I got to experience first-hand what it was like to explain how the product works from my perspective but see them interrupt that differently, achieving a task in a totally different way. Sometimes, that interruption led them down a path where they couldn’t work it out, so I would listen to them and work the problem through. While I am no longer a trainer, I still get to experience this through other means, such as working on customer projects, and I believe that by listening, we get a better understanding of what quality means for the "some person who matters".

Marketers, take back digital control 🚀 We're all familiar with the dreaded developer backlog. Waiting patiently for devs to bring our ideas to life. Surely, there's a better way❓ In this upcoming AMA, we'll talk about how you can take back control. You'll walk away with: 1️⃣ Proven tactics to empower your marketing crew to fly solo 2️⃣ The inside scoop on tools to build and optimize digital experiences, no devs needed 3️⃣ Expert tips for staying safe and in control while embracing DIY marketing 4️⃣ Wisdom from industry pros on building a culture of continuous improvement From experts, Nick Condon – EMEA MD at Squiz, Ian Finch – CEO at Mando Group. 🇬🇧 Thursday 18th July at 10am BST. Learn how you can break free from developer dependence and take your marketing efforts to new heights ⭐ #️DigitalMarketing #Technology #Marketing