Skai

"Helping brands grow." That's what our CEO Yoav Izhar-Prato scribbled on a coffee-shop napkin 18 years ago and it's been our True North ever since. It's what guided us to #ShopAble2024, where we were honored to be joined by the leading brands, agencies, and retailers as we shape the universe of commerce media together. For us, that means unlocking the full-funnel, omnichannel opportunity of retail media with a suite of new capabilities: 📺 Commerce Display & CTV Inventory Broaden your reach with strategic audience insights and advanced targeting across major platforms like Amazon Ads, Instacart, and Walmart Connect. 📲 Social Commerce Expansion Integrate campaigns seamlessly across social giants, including TikTok and Snap, powered by dynamic optimizations for personalized consumer engagement. 📈 Commerce Incrementality Hub Elevate your measurement game with configurable incrementality indicators, experiments, and actionable insights to boost ROI and market share. 🤖 Next-Generation Commerce Optimization Tailor your media strategies with AI-driven optimizations, aligning closely with your performance goals for unparalleled efficiency. 🔍 Executive Copilot via Skai Decision Pro Empower decision-making with Generative AI, offering a conversational experience to dive deep into your data for immediate, actionable insights. Thank you to all of our partners, customers, and friends who came out to help us help brands fulfill their true potential. Find out more: https://okt.to/XMulzY

Gone are the days of creepy targeted ads! 👋 Personalized marketing in a post-cookie world is still possible, but it needs to adapt... and get creative 🖍️ The keys to success: 🔑 Data-driven insights: Leverage the power of first-party data and understand your audience on a deeper level 🔑 Creative exploration: Embrace new content formats, like interactive experiences or shoppable ads 🔑 Continuous testing: Never stop iterating and refining your approach to find what resonates most. Ready to learn more? https://okt.to/FRvVOi

Rising ad prices got you worried? Don't hit the panic button just yet!🫸 🆘 Join our Senior Director of Marketing Research Chris Costello on our next QTR webinar to learn why a bit of price inflation might not be all bad, as long as you're focusing on the right metrics. There will be no shortage of actionable insights to help you navigate the ever-changing advertising landscape and much more! Register now! https://okt.to/OxIdPF

Oh, Prime Day you never fail to deliver 📦 🎉 While Amazon says 2024 was their biggest #PrimeDay sales event yet, we can report that ad spend was also RECORD-BREAKING! Here's a glance at the overall impact that #PrimeDay2024 had on advertisers, based on our exclusive preliminary data: 📈 Advertiser Revenue: +401% 📈 AOV: +53% 📈 Conversions: +227% 📈 CPA: +68% 📈 ROAS: +90% * Note: all metrics are vs. the average for the 30 days prior to Prime Day 2024. How did your Prime Day go? Let us know! Amazon Ads Partners

Amazon Ads is evolving... from commerce to content! Get all the insider insights from Jeffrey Cohen, Amazon Ads Tech Evangelist in this #RetailMediaThursdays episode! Hot topics include: 🔥 Amazon Ads' latest offerings beyond commerce 🔥 Testing and learning with new ad formats 🔥 Personalized, non-disruptive ads 🔥 A sneak peek at October's Amazon unBoxed in Austin and more! Watch the episode here: https://okt.to/yWulSX Amazon Ads Partners

PRIME DAY DATA COMING IN HOT 🔥🔥🔥 Our data wizards have been crunching the numbers to show us an early read of Prime Day 1's performance! And WHAT A DAY - we've seen increases (over the daily average for the previous 30 days) across impressions, clicks, and spending, with an over-all 58% increase in CPC. If you want to know which categories have been pushed to the tip-top of the shoppers' lists since yesterday... We've got you: 🏡 Home & Garden 8.4x increase in ad spending (+72% CPC) 💻 Computers & Consumer Electronics 7.9x increase in ad spending (+46% CPC) 💄 Beauty & Personal Care 6.4x increase in ad spending (+74% CPC) 🍞 Food & Groceries 5.2x increase in ad spending (+63% CPC) 👖 Apparel 4.8x increase in ad spending (+59% CPC) ❤️ Health 3.6x increase in ad spending (+51% CPC) 🏃 Hobbies & Leisure 3.1x increase in ad spending (+23% CPC) 🛠️ Business & Industrial 2.9x increase in ad spending (+35% CPC) Expect MUCH MORE once Prime Day comes to a close and we get a fuller look at this year's big event! 🛍️

#AmazonPrimeDay 2024 is here, marketers! 🎊 It's time to put all your tactics to the test and drive those sales 🚀 Here are some key strategies to focus on: 📈 Leverage real-time data Adjust your campaigns on the fly based on live performance metrics 💰 Flexible budgets Be ready to reallocate funds to the best-performing products or ads 👀 Monitor competitors Keep an eye on the competition and stay one step ahead 🔍 Optimize listings Ensure your product listings are fully optimized for maximum visibility and conversions More tips for making your Prime Day a record-breaking success here: https://okt.to/HZXkgo Amazon Ads Partners

Agony for England 🏴󠁧󠁢󠁥󠁮󠁧󠁿... Ecstasy for Spain 🇪🇸... And congratulations to Daniel Moore, who ended up on top of our Euros Prediction League 👏 Thank you to everyone who joined in the fun for this historic tournament. The countdown to the World Cup begins... now! But you don't need to wait years -- or even one more minute -- to take control of your omnichannel media program and hit the back of the net with your campaigns, thanks to Skai Decision Pro. Our solution visualizes media performance across retail media, paid search, paid social, display, CTV, and more so you can quickly understand the impact of budget changes, better allocate your spend, and get a result for your business. Find out more: https://okt.to/Xm3P2j

IN CASE YOU MISSED IT...🚨 Here are highlights from our Monthly Benchmarks 👇 📺 Retail Media 54% of retail media accounts saw no change in spend or CPC MoM 🔍 Paid Search Average CPC ticked up 2% in June, pushing the average daily spend for the channel up by the same amount 📲 Paid Social 47% of paid social accounts had lower spend in June, bringing average daily spend down by 2% Get more detailed insights here: https://okt.to/E3DJ0N

It's finally the week of #PrimeDay2024! What will consumer spending look like this year? How can marketers make the most of the extra attention? Skai 's Gil Sadeh recently gave Street Fight his perspective and predictions, including: 💵 75% of US consumers plan to spend the same or even more than they did last year. 👀 For brands, #PrimeDay is an opportunity to raise visibility for slower-moving product lines. 🛒 Another tip: promote less expensive items so new buyers can sample your brand (then remarket your more premium items to them in the future). 🖥️ According to Skai's exclusive consumer survey, the top product categories this year will be: big-ticket electronics, home goods, fashion & apparel, and beauty & personal care items. Get more insights from Gil's interview here: https://okt.to/GND6aV