Simplify reposted this
I got my startup its first thousand users by handing out 25,000 Squid Game-themed business cards. When I first launched Simplify in October of 2021, getting our first users was extremely tough. We had a hard time convincing job seekers to sign up for what seemed like “just another job site” and we didn't have the money to run paid ads. After watching Squid Game on Netflix, I had the idea of printing out business cards from the show with our branding on the back – and sliding them under doors on college campuses in the middle of the night. The vision was to capitalize on the virality of the show to get some eyeballs on our site. My cofounders and I drove to over a dozen colleges to sneak into dorms and slide over 25,000 business cards under doors. It was time-consuming and our backs hurt for days – but it was exactly the type of jumpstart we needed to get our platform off the ground. Today, Simplify has grown to help over half a million users discover and apply to 35 million jobs - and we’re still firm believers in scrappy growth strategies like this one! 🚀🚀