Simon Data

Snowflake and Simon are a customer marketing superteam 💪. One is a cloud data platform that gives businesses unprecedented scalability for storing data 💥. The other is a CDP designed to turn data into pure marketing gold 🥇. We put together a must-have guide for understanding how and why these platforms are so powerful together 📕.

Customers move fast 💨. Dynamic personalization means keeping up. It means having access to data the moment customers engage with your brand so you can send hyper-relevant messaging. But how? Areal-time content (RTC) API like Simon’s allows you to: ⏱️ Access and activate data in real-time 📖 Handle large volumes of data at scale 🤙 Effortlessly integrate with various data models Simon's own Director of Account Management, Kristin Pillitteri, shares her expertise.

"I think I know that guy." That’s our brain’s attempt at identity resolution. It’s how we piece together patterns and similarities to guess the identity of a potential stranger. Often, we’re wrong 😅. If marketing teams make the same mistake, personalization is doomed 🧨. Enter deterministic identity resolution, your CDP’s equivalent of having a customer come up to you and offering their name, phone number, and email. But how? Simon's own Principal Product Manager, Emily Denis, explains how.

BARK is a dog lover’s dream 🐩. They offer a subscription that ships boxes filled treats and toys curated to specific pets’ needs. After finding initial success, BARK’s competition increased, and the company needed a solution to get ahead. 🤔 Simon’s CDP was that solution, allowing them to centralize their data, efficiently launch personalized marketing campaigns, and implement their innovative “Add-to-Box” program. The results? 💹 $40MM increase in revenue 📲 20% revenue driven by email & SMS ⏳ 2.5 hours saved by email Learn how.

Struggling to personalize the customer journey? The key is to: 📈 Track key metrics like CLV & churn rate 📣 Gather customer feedback to improve efforts 🔎 A/B test & optimize campaigns Here's how.👇

73% of shoppers use multiple channels before buying. Are you reaching them all? Cross-channel marketing can be your secret weapon 💪. Here's our take on how to implement a winning cross-channel marketing strategy using customer journeys, data mastery, and your CDP. #crosschannelmarketing #customerjourney #marketingstrategy

It’s the oldest rule in the retail book: The customer comes first 🥇. In today’s data-driven world, putting your customers first means knowing who they are, why they do what they do, and what they’ll do next. It involves translating all that knowledge into hyper-targeted campaigns that deliver singular experiences and boost brand loyalty 😅. It’s a process that begins and ends with customer analytics, a topic that’s covered comprehensively in this article 💥.

Confused by the millions of customer data and martech personalization tools out there? We got you! There are CDPs and ESPs, for example, and both sound kinda similar. Here's the difference: CDP: Unifies ALL your customer data for a 360° view. Think master control panel for personalization ✔️ ESP: Focuses on email marketing – sending, managing, and tracking those blasts 📭 Need both? Maybe not. Simple email campaigns? An ESP might suffice. Data-driven personalization across channels? A CDP (like us!) is your hero. Learn more below to figure out which tool would benefit your marketing team👇

One-size-fits-all marketing is out. Personalized experiences are the key 🔑 to happy customers and a thriving business — but how do you know yours are working? Tracking key metrics like CLV, retention rate, and NPS is only part of the equation. Here are some tips for analyzing customer feedback, A/B testing, and consolidating and activating your customer data to deliver a personalized customer experience.

You might be trying too hard to find new customers. 🤔 If you can boost the purchase frequency of your current customers, you will generate more revenue and turn casual fans of your brand into loyal advocates. It’s a lot easier than you think with a solid CDP 💪. Check out this guide to purchase frequency, covering 🧩Establishing customer segmentation 📈Driving repeat purchases with personalization 🎊Winning back lapsed customers Watch this recently recorded webinar that breaks it all down or check out the step-by step guide below.