We surveyed over 500 execs on how AI/ML technologies are reshaping the market. The biggest takeaway? 💡 While AI will no doubt help meet consumer expectations, good data remains the foundation of its success. Unlock the future of personalization with our 5th Annual State of Personalization Report: https://lnkd.in/gRsktBWA
Segment
Technology, Information and Internet
San Francisco, CA 68,316 followers
We're the leading platform for your customer data.
About us
Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. More than 20,000 companies like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.
- Website
-
https://segment.com
External link for Segment
- Industry
- Technology, Information and Internet
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, CA
- Type
- Public Company
- Founded
- 2012
- Specialties
- analytics, business intelligence, api, data, growth, CDP, and Customer Data Platform
Products
Segment
Customer Data Platforms (CDP)
Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Locations
Employees at Segment
Updates
-
We're thrilled to announce that we've been named the Fullstory Technology Partner of the Year! 🏆 Learn more here 👉 https://bit.ly/4bTDnVU This award honors our ongoing commitment to delivering value to our joint clients through integration and collaboration. Together, Segment and Fullstory are helping teams use behavioral data to grow and improve their digital operations. 🤝 #digitalexperience #behavioraldata #data #partnership #partners #fullstorypartner
Segment - Fullstory Tech Partner Directory
directory.fullstory.com
-
Simplifying your data infrastructure just got easier. Linked Audiences now makes it easy to combine... 🕘 Real-time behavioral data 🤖 Customer AI predictive traits 🏢 Rich entity data from your data warehouse And it can do it all within a simple audience builder. Learn how. 👉 https://bit.ly/3LzJYKh
Achieving Warehouse interoperability
segment.com
-
Think you need to choose between a Customer Data Platform (CDP) and a data warehouse? 🤔 Hint: you don't. With a CDP and a data warehouse, you can link real-time events with contextual data such as transactional records or customer support logs. This combined data can then be sent to downstream tools for immediate use. Together, they improve your analytics while maintaining clean and useful data. Just ask MongoDB and Sanofi, who have achieved significant successes by leveraging both. By integrating a CDP with a data warehouse, you gain faster insights and enable smarter decision-making. It's time to rethink traditional data management—because together is better. 🤝 Learn more about it here 👉 https://bit.ly/4682zXq
-
If increasing revenue through AI recommendations is on your "To Do" list, then this webinar was made with you in mind. 🧠 Join us July 24th for an in-depth exploration of AI. 🤖 Discover why it's a business-critical tool, learn about the data infrastructure required to maximize its potential, and uncover strategies for implementing AI to drive real-time personalization and improve ROI. Save your seat 👉 https://bit.ly/3WaKt2z
Improving Revenue with AI Recommendations
webinars.segment.com
-
Ready to delight your customers with the one-two punch 🥊 of AI and CX?
In the midst of the growing excitement about artificial general intelligence, it is essential to distinguish between #hype and tangible developments. I recently engaged in an insightful discussion with Kailey Raymond from Twilio on the lasting significance of #empathy in guaranteeing #customer satisfaction. I invite you to participate in the conversation and contribute your perspectives on strategies for fostering satisfaction in the age of AI and its substantial impact on customer experience.
The Age of AI-Driven Customer Delight with Guneet Singh, VP of Customer Experience & Care at AppFolio
https://spotify.com
-
Vacasa TRIPLED guest bookings and boosted customer engagement with a personalized email marketing strategy that gives customers vacation vibes even before they arrive. Discover how 👉 https://bit.ly/3S2FqA1 Spoiler: It involves unifying data and accessing real-time insights with Segment's customer data platform.
-
Say goodbye to basic username/password methods and embrace key-pair authentication with Segment's #Snowflake integration 🔑 🔑 – a robust alternative that uses cryptographic keys to ensure secure data access.🛡️ #DataSecurity #CyberSecurity #TechInnovation https://bit.ly/462C59P
Enhancing Security with Key-Pair Authentication for Snowflake Integration
segment.com
-
Segment is now a key partner in Braze's Data Platform. 🤝 Our integration uses enhanced customer profiles to drive more personalized campaigns and advanced use cases - now that's worth celebrating. 🙌 #DataUnification #Personalization #Segment #Braze
Enhancing Customer Profiles: Twilio Segment's Role in the Braze Data Platform
segment.com
-
Only 50% of consumers trust brands to safeguard their personal data and use it responsibly. Earning this trust demands transparency in data collection, storage, and usage. Is your business ready to meet these expectations? 🤔 #DataPrivacy #Compliance
Personalisation vs privacy: ensuring data compliance while building trust
segment.com