RPEOrigin

💡 Discover how AI is transforming the email marketing landscape! Join us on July 16th for expert sessions, networking, and practical tips in beautiful Newport Beach. Elevate your marketing strategy with AI insights, hear from industry thought leaders and join RPE Origin CEO Ryan Phelan for an industry roundtable discussion on how to leverage AI for wins in email! Don’t miss out! ANA Members - register online for free at https://lnkd.in/gmahYxBy #EmailMarketing #AIInsights #SoCal #MarketingEvents

Often the path to growth is built on small steps, makeshift solutions and "What we could afford at the time" technology implementations. Eventually, though, the weight of all these little things becomes a major strain on a business or might even threaten a total collapse if a key system fails. Even before you can get to that point, it's worth migrating to a more comprehensive tech stack that fits with your organizations needs. As always though, it's easier said than done and fraught with its own risks. Here's a case study of how RPE Origin was able to help one of our clients when it was time to make an ESP migration of their own: https://bit.ly/3Lgc1hV #emailmarketing #emailconsultancy #emailstrategy

The key to a successful email campaign is to start with strategy explains RPE Origin CEO Ryan Phelan in this MarTech article. 💬 " Strategy, is the “why” of using email to achieve your goals. Tactics are the “how.” You have to know the “why” before you can do the “how” effectively. If you go with the “how” without knowing the “why,” you can waste time and money on things that don’t work. And nobody has time or money to waste today... " https://bit.ly/3SHZyI9 #emailmarketing #emailstrategy #emailtips

AI has changed the game for us all in #emailmarketing. The real question is how do we leverage it for wins? RPE Origin CEO Ryan Phelan will be finding out as he moderates a panel discussion with industry experts Scott Cohen, Jason Fordham and Jennifer (Lawson) Hoth at the Association of National Advertisers Email Excellency Committee event on July 16th in Newport Beach, California! 😎 Link below for more information and to register your spot. ANA members register for free! https://bit.ly/3L8Aupd #MarketingAutomation #SoCal #MarketingEvent

Join Ryan Phelan as he debunks common myths about email marketing and shares innovative strategies to improve your campaigns. Perfect for marketers looking to drive substantial ROI and enhance engagement. 𝐃𝐨𝐧'𝐭 𝐦𝐢𝐬𝐬 𝐭𝐡𝐞𝐬𝐞 𝐞𝐱𝐩𝐞𝐫𝐭 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬! https://lnkd.in/gFTCFPhf #EmailMarketing #BusinessStrategy

Email marketing helps organizations acquire and retain customers, build businesses and make more money. If you're a business considering starting to use email marketing this article by RPE Origin CEO Ryan Phelan is a great introduction to what it is, how it can help you and how to get started: https://bit.ly/3XEZ6xh #emailmarketing #emailtips #emailstrategy

If you can spare a moment, Christopher Marriott would appreciate your answers on this survey.

There's plenty of pet annoyances to be had in #emailmarketing. Here's a few we share with @chadswhite

With our history of advising and consulting others in all things email, we've seen more than our fair share of email misdeeds. Sometimes it's an innocent mistake with no harm done but sometimes there's the real potential for serious legal and monetary problems. Here are a few stories from our CEO Ryan Phelan about some of the things he's dealt with and the consequences for those involved: https://lnkd.in/d7X5v9D4 #emailmarketing #emailconsultancy #emailtips

We've talked about the perceived perils of Google's tabs in the past and how people keep wrongly thinking they need to avoid the promotions tab. And now Apple are doing something similar. Here's Scott Cohen at Inbox Army's take. Well worth a read! And here's what our own CEO Ryan Phelan had to say about Google's tabs: https://bit.ly/4bZHTDl #emailmarketing #emailstrategy #emailconsultancy