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I'm sorry but I just LOVE this. the LEGO Group thanks for being a leader!! Tying bonuses for entire company to reduction of emissions is a fantastic way to get holistic buy in from the entire company which is what is required to make a difference. If you are in the C Suite of your company, be bold, please consider this. It's genius

Germany's 1st Net Zero City 🚮 🛑 Cut waste by 70%👇🏽 Great milestone for Kiel, the coastal city in northern Germany. ➡️ It's become the 1st Zero Waste Certified City in the country. ➡️ The ambition: Move from 4.800 to 50 kg of waste per person per year. As a circular economist, I'm thrilled to share remarkable lessons - to inspire more action: 1️⃣ Action, not fairytales. 107 concrete measures for reducing waste are the core of the work: increasing separate collection, and promoting a circular economy. The city's unwavering commitment to sustainability and climate neutrality has been the driving force behind this initiative. 2️⃣ Households pay for the amount of landfill waste generated. One of Kiel's standout achievements is the "Zero Waste Household Challenge," which inspired over 400 participants and 170 households to adopt waste-free lifestyles. By actively involving citizens and providing practical tips, the city has fostered a sense of ownership and responsibility towards a circular future. 3️⃣ "1st Packaging free store": Circular Businesses lead the way. Kiel has recognised the pivotal role of businesses in the transition to a circular economy. Initiatives like 'Unverpackt', Germany's first packaging-free store, which integrates cultural and creative industries into the circular economy, exemplify the city's commitment to supporting innovative circular business models. 4️⃣ Ban for disposables at all city events. It's a stepping stone, a road of continuous improvements. The city will undergo re-certification as 'zero waste city' every 3 years, providing an opportunity to assess its performance and implement additional measures to achieve higher certification levels. Love all cities to move that way! #circulareconomy #zerowaste Credit: WEF/City of Kiel

Il video mostra un problema comune del nostro tempo: comprare sempre più cose fino a renderle inutili e finire per essere schiavi degli oggetti in eccesso, imprigionati nella ridondanza senza limiti a causa dalla compulsione all'acquisto.🛍 Rispetto a quindici anni fa i consumatori acquistano il sessanta per cento  di abiti in più, ma questi vengono poi utilizzati la metà delle volte in confronto a prima. Questo comportamento ha causato danni ambientali innegabili, dovuti alla compulsione per gli acquisti e alla sovrapproduzione. 🌡 L'acquisto second-hand e il noleggio, inteso come nuova frontiera della sharing economy, rappresentano soluzioni cruciali per mitigare l'impatto ambientale del settore fashion. Queste nuove modalità di consumo, bilanciando la proprietà e l'accesso ai beni, possono contribuire a trasformare la mentalità dei consumatori verso un uso più responsabile delle risorse, riducendo così l'impronta ecologica complessiva. ♻ Credit: Vinted