No one wins quite like Cristina Lawrence – one of this year's Campaign US 40 Over 40 honorees. 🦾 Cristina is one of the most pivotal members of our leadership team. Throughout her 15+ years with Razorfish, she has championed digital innovation at every turn. From finding the intersection of cutting-edge technology and unique consumer insights to introducing transformative offerings to the market, she has been key to our success. Way to go, Cristina! Check out the full list of honorees: https://lnkd.in/gyCjseyt
Razorfish
Advertising Services
New York, NY 197,075 followers
We help brands and businesses grow by creating unforgettable experiences that connect and enrich people's lives.
About us
Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. Our diverse teams of strategists, creative thinkers, experience builders, and technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America.
- Website
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http://www.razorfish.com
External link for Razorfish
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
Locations
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Primary
375 W. Hudson
New York, NY, US
Employees at Razorfish
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Tri Nguyen
Associate Director, Engineering
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Michel Dulery
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Jeff Mezera
Vice President, Technology at Razorfish
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Richard Aponte CSM, SA, CAL, ACP
Experienced Program and Project Management | Leading Cross-Functional Teams to Success | Agile Expertise | Delivering Results with Excellence
Updates
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If you're heading out of town this Fourth, you're certainly not alone. Also in this week's edition: TikTok tries to lure businesses to its Shop, Meta's evolving approach to labeling AI content, and more.
Travel Expected to Reach Record Highs
Razorfish on LinkedIn
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Are you seeing Meta’s “Made with AI” label on more social content? Razorfish’s Cristina Lawrence and Andrew McKernan explain what’s happening, provide important context, and offer implications for brands and marketers on the ever-evolving intersection between GenAI tools and creative. Read here: https://lnkd.in/gcgx5KUU
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Today marks the start of our Feeding America partnership. Nearly 12 million children in the United States faced hunger last year, that’s 1 in every 6 children. That is 12 million too many. This summer, every 'Fish in every office will be giving back for good to support the fight against hunger in America – helping our neighbors thrive through both our time and our donations. Our goal is to raise $40,000 together – feeding over 400,000 people – and truly putting our Razorfish values into action. Please join us in giving back to such a great cause. Donate to Razorfish x Feeding America: https://lnkd.in/gqd9wE6y
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Looking for one final recap of Cannes? Here's what dominated center stage—from AI (of course!) to the rise of social commerce. One thing was also clear: Authenticity still reigns supreme. Read our key takeaways from an inspiring week of transformative creative, insightful thought leadership, and peeks at what is on the marketing horizon. https://lnkd.in/gjzarJ_4
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This summer, a “Femininomenon” is in, and the male gaze is *so* out.
We're So Here for #BratSummer
Razorfish on LinkedIn
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Razorfish reposted this
Honored to have represented Razorfish at Cannes last week. I believe it is crucial that we keep up the momentum on the important topics discussed, like moving responsible AI beyond something we say and how to take meaningful action. Here are my main takeaways from the 2024 Cannes Lions International Festival of Creativity.
Recapping Cannes 2024: AI, Authenticity, and a Transforming Industry
Josh Campo on LinkedIn
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Insightful recap from Razorfish CEO, Josh Campo, on the contrast at Cannes Lions Festival of Creativity: only 12% of award entries in 2024 used AI, while most beach conversations revolved around emerging tech and AI. #CannesLions #WeAreRazorfish
Recapping Cannes 2024: AI, Authenticity, and a Transforming Industry
Josh Campo on LinkedIn