"YOU DIDN'T ASK?" Those words stung. After my first "customer interaction" I thought I could just drop into a hole in the ground. I was a software engineer, fresh out of college, working at one of the largest automobile manufacturers in India. Our "internal customers" were managers in the materials department and I was working on a BOM report. Those were the heady days of Unix/C, awk, grep and CONNECT BY PRIOR SQL clauses :-)
The customer wanted some changes in a report. So my boss dispatched me to understand their new requirements. I had returned with the old report marked up.
My boss looked at it and wondered, "Why do they want this additional column?" I replied back, matter-of-factly, "They didn't say." He looked up at me and said, "You didn't ask?"
Those words stung. You. Didn't. Ask. At that moment, I might have thought, the customer knows their stuff better, and who am I, a fresh out of college guy, to ask them why.
One thing became clear to me: asking "why" is just being curious to learn, not disrespectful.
I look back gratefully for this early lesson on talking with customers, and many more learnt along the way.
That's why I'm partnering with 30-year veteran executive product leader and master of improv, Shardul Mehta, to offer a 𝗙𝗥𝗘𝗘 𝗹𝗶𝘃𝗲 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 𝗼𝗻 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆, 𝗝𝘂𝗹𝘆 𝟮𝟱, 𝟭𝟮𝗽𝗺 𝗨𝗦 𝗘𝗧, 𝗰𝗮𝗹𝗹𝗲𝗱 "𝗪𝗵𝗮𝘁 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗪𝗶𝘀𝗵 𝗪𝗲 𝗛𝗮𝗱 𝗔𝘀𝗸𝗲𝗱".
We'll talk about the types of questions that customers are really wanting us to ask -
The ones which help unlock true insights that can lead to discovering previously unthought of new market opportunities, fuel our product roadmaps to deliver business-impacting customer value, and make us look awesome as product managers.
Register for free at: