We firmly believe that fostering positive relationships within our teams is at the root of our success. And with a growing team that spans multiple countries and cultures, being intentional about maintaining that strong morale and putting culture first is crucial. Hear more from our SVP of Activation, Samantha Kress, below. #teamculture #companygrowth #teammorale
Power Digital Marketing
Advertising Services
San Diego, CA 165,459 followers
We’re a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.
About us
Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts and technologists. We ignite revenue growth and brand recognition for leading and emerging brands around the world. Marketing is no longer about a singular offer or what your brand presents visually. It’s a sprawling journey with countless touch points. Consumers shop with their values and gravitate towards brands they trust. They want to be a part of a tribe. A story. What’s more, the path to purchase needs to be fast, frictionless and personable. The media landscape is vastly different, too. Measurement is smarter but also harder than ever. Marketing should be a strategic business driver, a road that leads to profitable revenue growth and brand lift. We take the guesswork out of marketing, making the most from your investment so you get what you really care about: growth, handled from planning to execution. Our experienced team develops custom marketing playbooks fueled by your data, market trends and industry insights to set you apart from the competition, designed to drive revenue and brand lift. Our proprietary technology, nova, analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans. And, nova de-risks investments by optimizing capital allocation––putting marketers, operators and the investment community in a strategic seat at the table. When you know the customer journey, singular channels don’t matter because you’re building a strategic program. That’s what we are in the business of: igniting growth and brand recognition for the brands we are lucky to call our clients.
- Website
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http://www.powerdigitalmarketing.com
External link for Power Digital Marketing
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- San Diego, CA
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Search Engine Optimization (SEO), Pay Per Click (PPC), Branding and Creative Services, Social Media, Web Design and Development, Mobile Development and Mobile Marketing, Display Advertising, Content Marketing, Conversion Rate Optimization (CRO), Public Relations, Brand Strategy, Partnerships, Link Building, Amazon Marketing, B2B, ecommerce, Influencer, PR, Retail Marketing, TikTok, Integrated Marketing, and Affiliate
Locations
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Primary
2251 San Diego Ave
a250
San Diego, CA 92110, US
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407 Broome St
6th floor
New York, NY 10013, US
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1201 Wilson Blvd
Ste 28-111
Arlington, VA 22209, US
Employees at Power Digital Marketing
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Mike Edwards
Experienced CEO and Chairman with expertise in Public and Private companies, digital commerce, and building consumer-tech AI & CPG brands. Trusted…
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Anabela Fernandes Perozek
Founder | Chief Marketing Officer | Advisor | Board Member | Accelerating Profitable Revenue Growth
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Chad Rader, MBA
Group Director @ Power Digital | I elevate brands and accelerate revenue with purposeful insights and next-level measured digital strategic solutions.
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John Taumoepeau
Updates
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It doesn't get more fun than this! Check out the action below from our shoot day with Ali Express US for their Singles Day promotion last year. Featuring artist Swae Lee as the host, our team provided the concept, timeline, and production support to expedite this project and highlight several of the brand's core products. After 20 days of prep and 1 shoot day in sunny Los Angeles with a crew of 75, the final cuts activated across CTV, YouTube, and Meta to support full-funnel efforts. You can learn more about our creative and production capabilities here: https://lnkd.in/gRtms4fc
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Want to start advertising on TikTok? You probably should. But before you do, listen to Ben Dutter's breakdown on TikTok's in-platform measurement, and the massive halo effect the platform generates. 👇 -- Explore our TikTok offering here and chat with our team today: https://lnkd.in/g6BXbNgY #tiktokadvertising #tiktokmarketing
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Is short-form video the new white paper? Director of Growth B2B, Derek Gerber, discusses how video content that speaks to thought leadership, education, and credibility can help you break through in the B2B space. -- Learn more about our B2B division and how we can help support your growth strategy here: https://lnkd.in/gdpvQe_H #b2b #leadgeneration #contentcreation
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Our team was hard at work in June wrapping up Q2—but we made sure to celebrate that hard work with some well-deserved fun! There is nothing better than seeing our team connect and unwind together. 🙌 In-person geopods enjoyed happy hours, dinners, baseball games, and pride events, while virtual teams connected for trivia and drag queen casino! #teamculture #companyculture #people
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Our summer wishlist: more TikTok trend roundups. 👏 Contact our team today for the full report and to learn more about our A-Z #tiktokmarketing offering: https://lnkd.in/g6BXbNgY
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Looking for a controversial take from Ben Dutter? Here's your daily dose: eliminating promotions from your fashion marketing strategy could be the right move for your business. Below, Ben breaks down how taking away common promos like BOGO or % off can positively impact profitability and LTV. -- You can learn more about our Fashion Division and see more case studies here: https://lnkd.in/gaFw_nu9 #fashionmarketing #growthmarketing #ecommerce
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Are stock photography banks dead? We sure think so. While our creative team continues to take an intentional and hands-on approach to workflow through data and design, AI tools can make historically tedious processes incredibly efficient. Managing Director of Creative, Joe Hollerup, discusses how we leverage one tool in particular for custom stock photography needs, and how resistance to these new technologies is a miss. #creative #creativedirector #ai #artificialintelligence #photography
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Power Digital Marketing reposted this
It's official—Amazon Prime Day is July 16 and 17! This annual shopping event offers an incredible opportunity for brands to boost their visibility, attract new customers, and drive significant sales. Here are some tips to make the most of Prime Day: 🎟️ Utilize Coupons and Prime Exclusive Discounts: Offering special discounts and deals exclusive to Prime members can greatly increase your product's attractiveness while also converting new and on the fence customers. These promotions not only drive higher sales but also enhance your brand's visibility in the competitive Prime Day landscape. 📈 Implement a Robust Search and DSP Ad Strategy: Leveraging Amazon's Search and Display (DSP) ads can help you reach a broader audience, enhance product discoverability, and maximize your return on investment. Our team can help ensure your campaigns are well-optimized, touch each stage of the funnel leading into and out of the event, and are tailored to Prime Day shoppers. 🚀 Focus on Driving New-to-Brand (NTB) Customers: Prime Day is an excellent opportunity to attract NTB customers. With traffic surging on Amazon during these two days, it is critical that you craft compelling offers and push targeted ads to capture the attention of shoppers who are new to your brand, expanding your customer base and fostering long-term loyalty. Start planning your promotions, refining your ad strategies, and gearing up for an amazing event. Our team is always here to help: https://lnkd.in/gJFENWZa #amazonmarketing #primeday2024 #ecommerce #retailmarketing
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Keep up with this week's TikTok trends while we get busy kicking off Q3. Check out our teaser below, and contact our team today to see the full report.👇 https://lnkd.in/g6BXbNgY #tiktokmarketing #tiktokforbusiness #tiktokshop