Planet Propaganda

We've talked about work enough, let's talk about something fun. How about food? What should we demand next from QSR brands who want to win "The Fast Food Wars"?

Here at Planet, we love baseball season, and we LOVE our home team, the Madison Mallards! In fact, we love them so much that we created this playful design system to help carry the Mallards to victory. Wausau Woodchucks, you've been put on notice: We're coming for ya!

Clothing you can't live your life in isn't clothing worth owning. That's why when Duluth Trading Company makes women's apparel, they make sure it's Clothing Built for Life. Check out our new spot here. https://lnkd.in/ga4guRJd

In honor of this week's National Restaurant Association show, our Planeteers wanted to share some thought-starters and insights for those of you in the Quick Service Restaurant business: 💡 Daypart or dream part? Whether it's Sweetgreen or Burger King, QSRs are pivoting to more health-conscious menu choices. But let's be honest: A lot of us are still looking for brands that give us permission to indulge our cravings. How is your brand helping me dream of my next meal with you, even before I start getting hungry, or maybe even after I just ate? 💡 Influencer marketing done unusually well: Whether it's Charli D'Amelio, Doja Cat, or the AI-cloned voice of former NFL player and current ESPN host Keith Byars coming out of a Lee's Famous Recipe Chicken drive-thru, what's your secret recipe for partnerships that are unusual and eye-catching, but still on-brand? 💡 Forget personalizing, try situationalizing: We all have more than enough marketing jargon words, but this one is worth it: Accounting for the situations and contexts your target customers will encounter your messaging in will have a huge impact on how effective those messages are. Consider everything: Location, time, weather, what sporting events will happen that day, you name it, well in advance of your message going live. Your ROI and sales growth will thank us. Let us know what YOU think QSR brands should be paying attention to in the comments below. Meanwhile, we're taking our lunch break 😉 !

"TikTok got 'banned?' What? Really? Why do I have to think about this now with the million other things I have to think about today?" Don't worry, Planet Propaganda has your back. Here are some of our best answers to your burning questions: 🤔 So TikTok is actually getting banned in the US? 💡 Yeeahhh, kinda, but not for about a year, if it happens at all. 🤔 What do you mean "if it happens at all"? 💡 So yes, a law was passed by the US congress, and signed by the president, requiring TikTok's parent company, ByteDance, to sell the TikTok app or face a national ban within 9 months, a deadline the president could extend by 3 months, if it happens at all. 🤔 That's the second time you did the "if it happens at all" thing. Explain. 💡 So first thing to know is that TikTok will definitely challenge this in court, likely with the position that this ban is actually a free speech violation. While we're not constitutional law scholars, that argument could win the day in what would most likely be a protracted court battle. There is also the possibility that this is all just the kind of stuff that happens in America during an election year, and that the powers that be, whoever they might be, will stop caring about this after November. Another possibility is that the US government could reverse course on its policy towards this issue. You can find a good (and recent) example of this if you do an internet search for the term "net neutrality." 🤔 I'm a brand marketer. Should I immediately pivot from anything I planned to do on TikTok? 💡 Nah, you don't need to do that. If you and your brand have a good reason to be on TikTok, and an audience you want to reach there, proceed as planned with both paid and organic content on the platform, partnerships, etc. 🤔 Ok but should I hedge my bets, work with creators and partners that have real, relevant audiences on multiple platforms, that kind of thing? 💡 Well it's always a good idea to work with relevant partners who fit with your brand and can reach an audience across multiple platforms. So yes, and keep doing that always! 🤔 Alright, worst-case scenario: TikTok gets banned (in a year or whatever). What happens then? What should we do? 💡 As Planet's strategy team would tell you, it's always best to think about the worst thing that can happen first, so we're glad you asked, but in this case, it will be annoying but not world-ending. Your audiences, your customers and creators who make these platforms worth paying attention to will pivot to existing (and similar-format) platforms like Instagram Reels (which get shared 3.5 billion times a day, per Mark Zuckerberg 😉 ) and YouTube Shorts (which get more than 70 billion daily views, per YouTube 😉 ). Plus some other new platform would probably sprout up to fill the gap and then we can all worry about what will happen to this year's platform, next year. 🤔 What if something else crazy happens? 💡 We will be here to help! 😎

We had a blast traversing southern Wisconsin with photographer David Nevala and team to do this photo shoot for Illuminus Senior Living. Stay tuned for further details 👀

Picture this: Your company makes fresh, delicious sandwiches, and you want the world to know all about it. But you're up against Subway, the giant in your category that has already claimed "fresh" as part of their brand identity. What do you do next? Call us. This is the story of how Planet Propaganda and Jimmy John's brought "Freaky Fast" to life.

We've said it before and frankly, we're not gonna stop saying it: Changing your life starts with changing your underwear. Relieved to see the world is starting to take notice. https://lnkd.in/d3Qb22FY

Thanks to Erica Larsen and Tulane University for inviting our head of Strategy, Jamey Bainer, to spend time with these awesome marketing students! It's always inspiring to be around people who are about to bring so much creativity, curiosity, and new ways of thinking to our industry. Get ready to see big things from these sharp, insightful students!

Duluth Trading wants your old underwear! No, REALLY! On April 6, you're all invited to lug in your old undies to any Duluth Trading Company store and trade them up for a free pair of Buck Naked underwear, the best underwear on the planet, in the opinion of Planet Propaganda. Only the first 300 participants will score Buck Naked for free, so don't miss this one-time (and possibly only time?) event! You won't regret it, but we might! A very grateful shout-out to Banner Studios for helping us put this together! #DuluthTradingCo