We are Phaedon. Formerly part of ICF Next, we are now an independent agency focused on sparking brand participation, cultivating loyalty, and empowering transformation to illuminate the possibilities for your brand. We bring intelligent imagination to solve your biggest business and brand challenges. Our loyalty technology solution, Tally®, underpins some of the most award-winning loyalty programs across the globe, we are the driving force behind some of the world’s most trusted brands and unforgettable campaigns, and we guide organizations in transforming the customer experience—from the inside out. We look forward to continuing to work with the same amazing clients and the best colleagues in the business. Follow our LinkedIn page for the best in loyalty, integrated marketing, strategy, experience, analytics, and business transformation expertise. Your path is clear with Phaedon!
Phaedon
Marketing Services
Minneapolis, MN 7,656 followers
Sparking brand participation, cultivating loyalty and empowering transformation
About us
At Phaedon, we are passionate about sparking participation and illuminating the possibilities for brands. What is participation? It is the ultimate form of connection, capable of cultivating emotional loyalty and impacting your brand's bottom line. We partner with our clients to simplify complex milestones and ignite brand love. Our loyalty technology solution, Tally®, underpins some of the most award-winning loyalty programs across the globe; we are the driving force behind some of the world’s most trusted brands and unforgettable campaigns; and we guide organizations in transforming the customer experience, from the inside out. Across marketing communications, loyalty technology and services, and business transformation consulting, we bring intelligent imagination to solve your biggest business and brand challenges.
- Website
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https://www.wearephaedon.com
External link for Phaedon
- Industry
- Marketing Services
- Company size
- 201-500 employees
- Headquarters
- Minneapolis, MN
- Type
- Privately Held
- Specialties
- Loyalty marketing, Loyalty technology platform, Public relations, Social media marketing, Influencer marketing, Loyalty strategy, Brand activation, Loyalty program design, Business transformation, Customer experience, Organizational design consulting, Change management consulting, Creative services, Loyalty analytics, Loyalty program optimization, Economic modeling, and Consumer / Brand marketing
Locations
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Primary
305 N 5th Ave
Suite #200
Minneapolis, MN 55401, US
Employees at Phaedon
Updates
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The introduction of AI in journey mapping introduces a wealth of new data and actionable insights, all at your fingertips. While this new frontier holds promises, prioritizing a journey mapping culture ensures teams can integrate new learnings seamlessly. Our own Katie Berndt, MBA and Colin A. Eagan M.S. dive into their top 5 tips to get started here: https://bit.ly/4bGSmCC #journeymapping #AI #customerexperience #cx
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A holistic view of brand health is essential for driving loyalty and advocacy, and ultimately success. Our own Emily Merkle, MS and Kristi Boesen dive into their top tips on how to optimize your brand strategy and break down silos. Learn more here: https://bit.ly/3RZS02T
Driving brand loyalty through customer experience transformation | Phaedon
https://www.wearephaedon.com
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Phaedon reposted this
Congratulations to our 360 Degree Supplier award winners: Merkle (Platinum), Brierley | Capillary (Gold), and Kobie Marketing and Phaedon tied for Silver! This award recognizes the solutions providers whose clients had best combined performance across all categories. Suppliers do not apply for this award directly, but it is based on client submissions and nominations. Thank you all for your contributions to this year’s #LoyaltyExpo! #rewards #cx #loyalty #awards #supplier #marketingtrends
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Compared to a top-down initiatives, a well-executed, holistic approach to CXT can disproportionately win over internal and external audiences. Anne Catherine Feeney and Tim Barlow dive into the details here: https://bit.ly/3VIsyzX
Driving brand loyalty through customer experience transformation | Phaedon
https://www.wearephaedon.com
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Phaedon reposted this
At Molson Coors Beverage Company we believe in the power of creative effectiveness to drive growth. This is why we are so proud to share the recognition we received at the Cannes Lions International Festival of Creativity last week winning a total of 2 Gold, 3 Silver and 3 Bronze Lions along with 7 Shortlists for our work. This also marks our first Gold Lion(s!) for Molson Coors so it’s particularly special for us. For context - out of 27,000 entrants only 10% get shortlisted. Only 3% award. Only 1% win a Gold. So needless to say our entire team is thrilled 🍻 As I reflect on learnings to get here there are a few that stand out: - The importance of persistence to build creative MUSCLE 💪 and stamina: our team has been taking swings for years…falling, learning and getting back out there. While we still have so much more to learn - It’s these swings that have made us stronger and have also developed our creative gut. So when we get a fun text at the airport asking ‘hey what if’ - we don’t hesitate. We take the first step that same day and then we figure it out along the way. Which leads me to… - The power of strong agency relationships: both of these ideas were led with our incredible partners at Rethink. Our teams genuinely trust, respect and like each other. We try to cut through the bull$hit and we work together to get to great (oh and we have some fun along the way). We aim to have these types of relationships with all our partners so I hope they feel the same way;) - A company that believes in creative effectiveness and the power of building our brands in culture. And I’m not just talking about our marketers. I’m talking about all of our cross-functional partners - legal, supply chain, sales, finance and on and on. Because guess what - Eric Kouri and team would not have been able to act so quickly to make the coors light commemorative cans and change our OOH signs in days without the support and belief from Maggie Miller on our legal team and field leaders like Allie M. who ran through walls to make it happen. Thank you to the entire team for the awesome work - how lucky are we to get to do what we do! Michelle St Jacques Marcelo Pascoa Leslie Malcolm Justine Stauffer Joshua Wexelbaum Brad Feinberg Molly Kilduff Jeanene Miniaci Saron Strait Madison Ripich Maya McDonald Eric Carlson Tom Henehan Aaron Starkman Mike Dubrick Xavier Blais Marie Lunny Samantha Miller Maggie Blaha Phaedon Kara Fitzpatrick Madeleine Gillmeister Carlie Lorentz Brittany Harris Marlie McLaughlin Daniel Lundberg Tiffany Luong Caroline Friesen Robbie Percy Jia Cau Sean McDonald Citizen Relations Wavemaker PWHL and many more 💪🙏
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Reaching a state of emotional loyalty with customers takes time—meaningful connections don’t happen overnight. To create deep, resilient connections, brands need to view loyalty holistically, as an outcome. Read more here: https://bit.ly/3KOm25D
Loyalty as an outcome: Going beyond points to meaningfully connect with customers | Phaedon
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Juneteenth commemorates the end of slavery in the US. On June 19, 1865, in Galveston, TX, the last group of enslaved Black Americans learned they were free, more than two years after the Emancipation Proclamation. Tomorrow marks 159 years since that day. Established as a federal holiday in 2021, Juneteenth honors this pivotal moment in history and celebrates Black culture and heritage. At Phaedon, we proudly observe Juneteenth as a company holiday, recognizing its significance in acknowledging and combating racism in America. We encourage everyone to educate yourselves, reflect, and celebrate. Learn more about Juneteenth's history here: https://s.si.edu/3VKb4o6
Juneteenth
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