PathFactory

Just announced: PathFactory has acquired Uberflip! From PathFactory President and CEO Dev Ganesan: "This is a very exciting day in #B2B marketing because this accelerates our mission of providing cutting-edge innovation to our customers to drive pipeline...Both Uberflip and PathFactory have a bright history of breaking ground in the content experience space, and customers have been turning to both of us to help reduce friction in their buyers’ journeys for over a decade." Read more about the acquisition in Dev's blog: https://bit.ly/3LmmI2n

We're co-hosting a webinar all about #genAI with Forrester! Join PathFactory's Christine Polewarczyk and Forrester Principal Analyst Jessie Johnson as they discuss the future of #b2b personalization. You'll learn: ✅ The latest trends in B2B marketing use cases and adoption of generative AI ✅ How generative AI helps marketers with content strategy, personalization and insights ✅ Guidance on how to accelerate your own path to success with generative AI Save your spot: https://bit.ly/3Wg0rcQ

What #content do #cybersecurity buyers *actually* want? 👀 👀 👀 We can tell you. We analyzed thousands of content pieces to answer questions like: 👉 Are blogs on their way out? 👉 What type of content performs best? 👉 How can I get prospects to binge my content? 👉 What are anonymous visitors most interested in consuming? 👉 What’s the average time spent on assets like webinars, reports, and blogs? Check out the full report here: https://bit.ly/4c0U8ze

ICYMI: This week we launched our brand new AI buying agent, #ChatFactory! #ChatFactory rescues #B2B buyers from the pain of confusing and complicated vendor websites and the irrelevant content experiences they encounter when conducting purchasing research. How will #ChatFactory help marketers? 💹 Increase content engagement 🔍 Enable B2B buyers to self-nurture 💰 Accelerate opportunity creation and deal velocity ⚡ Gather rich signals and insights into buyer intent and information needs 💡 Identify where you have content gaps to support self-service journeys But don't take it from us, try #ChatFactory or check out the product tour here: https://bit.ly/3VCc9NC

🔥 🔥 Today we're launching ChatFactory.AI!🔥 🔥 According to Gartner, 77% of B2B buyers state that their latest purchases was very complex or difficult. The fact is that most B2B buying experiences are painful. We wanted to fix that. #ChatFactory is an AI buying agent that rescues #B2B buyers from the pain of confusing and complicated vendor websites and the irrelevant content experiences they encounter when conducting purchasing research. How will #ChatFactory help marketers? 💹 Increase content engagement 🔍 Enable B2B buyers to self-nurture 💰 Accelerate opportunity creation and deal velocity ⚡ Gather rich signals and insights into buyer intent and information needs 💡 Identify where you have content gaps to support self-service journeys You can learn more about ChatFactory use cases and benefits here, take a product tour, and even try it out for yourself! https://bit.ly/3VCc9NC

🥐 #SanFrancisco #B2B marketers: let us treat you to breakfast on June 25th! 🥐 Join VENK CHANDRAN, CPO at PathFactory, Jessica Fewless, Sr Director, Partnerships and Demand Generation at Inverta, and Jay Tuel, VP, GTM Experts at Demandbase, for an in-depth discussion about making your tech stack work for you and your business. 📈 Register here: https://lnkd.in/gTBTWatJ

After implementing #PathFactory, NVIDIA saw some BIG results! 📈 55% increase in form captures 🔥 20% increase in quality MQLs ⏰ 65% increase in average session time ...and on June 27th we'll show you how they did it. Join #PathFactory's Christine Polewarczyk and NVIDIA's Aristomenis Capogeannis to see how the NVIDIA marketing team optimized their buyer journeys (and more). Save your spot: https://lnkd.in/gjKSMq8X

ICYMI, we recently launched a new report revealing what content performs best in #cybersecurity. We analyzed thousands of content pieces to answer questions like: 👉 Are blogs on their way out? 👉 What type of content performs best? 👉 How can I get prospects to binge my content? 👉 What are anonymous visitors most interested in consuming? 👉 What’s the average time spent on assets like webinars, reports, and blogs? Check out the full report here: https://bit.ly/4c0U8ze

🍳🥐🍓🍳🥐🍓 #SanFran #B2B marketers: Breakfast's on us on June 25th! 🍳🥐🍓🍳🥐🍓 Join VENK CHANDRAN, CPO at PathFactory, Jessica Fewless, Sr Director, Partnerships and Demand Generation at Inverta, and Jay Tuel, VP, GTM Experts at Demandbase, for an in-depth discussion about making your tech stack work for you and your business... PS: If you attend, there's a chance you'll receive a live tech stack audit! Register here: https://lnkd.in/gTBTWatJ

We know: the #B2B buying landscape has changed... ...but we'll show you how NVIDIA embraced the change and transformed the way they win deals. On June 27th, join #PathFactory's Christine Polewarczyk and NVIDIA's Aristomenis Capogeannis to see how the NVIDIA marketing team: ✅ Optimized buyer journeys ✅ Engaged buyers with personalized content experiences ✅ Used #contentintelligence to inform and enhance marketing Save your spot: https://lnkd.in/gjKSMq8X