Olo

📹 Leading restaurants like bartaco, California Fish Grill, and First Watch Restaurants trust Olo to deliver visibility and deep insights into guest preferences and behavior. Download our ebook on guest lifetime value to learn how your brand can attract and retain more loyal guests. https://bit.ly/49TcDEb

"Olo Engage allows us to take the Five Guys experience our founders provided guests in 1986 and apply it to an enterprise." Now serving: A fresh case study with our friends at Five Guys Enterprises 🍔 https://bit.ly/4czU49U

We went from zero to 5 million Borderless users in two years 🤯 Ahead of our Summer Release, we're revisiting our first-ever release in 2022, when we introduced our passwordless guest login and checkout, Borderless, to the world. Talk about a #ThrowbackThursday Today, Borderless is available to all Olo brands 🙌 Make sure your notifications are on because our Summer Release is next week 🔜

Does it feel like you’re gambling with your marketing budget? John Wanamaker, the Philadelphia department store magnate, famously said in 1922: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” 102 years later, much of the restaurant industry still grapples with the same dilemma. Despite technological advances, many restaurants struggle to pinpoint the effectiveness of their marketing efforts. Today’s restaurant executives understand that marketing ROI is more art than science. This is especially true in a landscape cluttered with daily deals and third-party marketplaces, where traditional earn-and-burn loyalty programs often lack the strategic context necessary for true guest engagement. Restaurants need efficient and effective marketing strategies to drive traffic, boost check averages, and attract new guests. Enter Five Guys Enterprises. After decades of grassroots marketing, Five Guys has grown into a personalized marketing strategy. Steve Teller, VP of Digital Strategy at Five Guys said it best, “Olo Engage allows us to take the Five Guys experience our founders provided guests in 1986 and apply it to an enterprise.” These personalized marketing efforts drive profitable acquisition, retention, and growth through customer lifetime value (CLV), or guest lifetime value (GLV) as we like to call it at Olo. GLV determines how valuable a guest is to your business based on recency, frequency, and spend using the data a restaurant already collects from all sorts of touch points, including order and payment data. Over a six month period with a group of 150 restaurants, Five Guys launched several data-driven campaigns, including an email inviting guests to add Reese’s Peanut Butter Cups to their milkshakes. This small suggestions yielded sweet results: 1.2k unique orders, accounting for $2 million in sales and an increase in overall shake sales by 1%. Industry wide, 70% of restaurant guests never return after their first visit, while the top 15% of guests drive 50% of sales. Knowing who your highest-value guests are and how to engage them is crucial. Restaurants can leverage guest data to nurture their top guests and also encourage behavior change of non-top GLV guests (i.e. offers to try a high attachment entree). Want to increase marketing effectiveness? Start by asking: what’s your average GLV? If you’re searching for the answer, Olo can help.

bartaco CEO and Co-founder Scott Lawton will join Olo's "3 Growth Strategies to Help Emerging Brands Thrive" webinar to share key takeaways to accelerate growth by delivering experiences that drive loyalty. Ready to secure your spot? Visit https://lnkd.in/gehemGX3 #bartaco #bartacolife

Got burning questions for Dave's Hot Chicken and bartaco? 🔥 Ask away! Join us for a live webinar on July 31 when Dave's Hot Chicken CTO Leon Davoyan, EMBA, bartaco CEO & Founder Scott Lawton, and Olo Senior Manager of Partnerships Hillary Holmes discuss the growth strategies that propelled their brands to success. Register: https://bit.ly/3XVZyYm

Any restaurant accountants out there fed up with tedious, time-consuming reconciliation? ✋ Olo Pay is built specifically for restaurants and has detail-level reporting that can help accountants troubleshoot easily. Learn more from Sneha Goel ⬇️

For your #MondayMotivation, check out the latest Legends N Leaders podcast episode 🎙️ Olo Founder & CEO Noah Glass chats with Ben Weiss about the early days of Olo, our success since IPO, and his vision for the future. YouTube: https://bit.ly/3XRcGOb Spotify: https://bit.ly/4f56HM6 Apple Podcasts: https://bit.ly/4cNi2hI

New Episode! Noah Glass, CEO of Olo, began disrupting restaurants through with texts to now powering some of the most important industry operations in the world. Noah's founding of Olo enabled so many to streamline their online and mobile ordering processes, reducing stress on both sides, as well as helping to grow their customer base! He was able to bring on Five Guys as a client, at a point when the business was going through incredible growth, and shares how he did so. Noah discusses the importance of creating his minimum viable product and when it was the right time to build it out further as well as how he got the business started. Noah took Olo from an idea to a publicly traded company and there are many great lessons to learn from his journey! YouTube: https://lnkd.in/eBtdNpa8 Spotify: https://lnkd.in/eQshdJ7P Apple Podcasts: https://lnkd.in/esxyHWJX Thank you to Samantha Devito for helping with this!

#FlashbackFriday Last summer, we unveiled OrderReady AI, which uses machine learning to predict accurate order-ready times by analyzing real-time capacity and check data. Since then, brands leveraging OrderReady AI have seen a 20% improvement in quote accuracy. We have exciting updates coming this Summer Release. Stay tuned for more 👀