Advertisers, stay connected to the fans during the 2024 Olympics 🥇. Our data hub is your centralized place for fan engagement, influential athletes and sponsorship trends. Dive into the games now http://nlsn.co/604794qkt
Nielsen
Software Development
New York, NY 1,110,162 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
- Website
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http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
Locations
Employees at Nielsen
Updates
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Reaching audiences is only half the equation—your ads and content have to resonate, too. 💡 Check out our Authentic Affinity webinar and learn how to build brand loyalty with LGBTQ+ audiences. http://nlsn.co/6046gpSQI
Building brand loyalty with LGBTQ+ audiences | Nielsen
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Women’s sports are gaining serious traction with diverse and engaged audiences. 👥 For agencies, this means a growing, enthusiastic fanbase eager for content and engagement. Discover how Nielsen’s insights on women’s sports can help you build better campaigns for your clients and keep the excitement alive. Check out the detailed insights: https://bit.ly/3LiGpIC
What’s next for women’s sports: Fueling growth by proving value
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Advertisers ✨, catch up on what’s reshaping the industry with Nielsen’s Conversations from Cannes 🎙️. We sat down with leaders across the sports world, media industry and advertising community, to bring you the key themes that emerged from Cannes Lions 2024. Watch now http://nlsn.co/60429IJhY !
Conversations from Cannes: Industry leaders on what’s reshaping the advertising landscape | Nielsen
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Unlock the keys to long-term success in marketing! Learn about data-driven insights from our Annual Marketing Report to inform your 2024 marketing decisions: http://nlsn.co/6045jNspB
2024 Annual Marketing Report | Nielsen
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We’re thrilled to welcome Akhil Parekh as Nielsen’s new Chief Solutions Officer of Digital Product! 🎉 Akhil will drive the expansion of our digital products and enhance our value to the advertising ecosystem with his innovative vision. 🌐 Exciting advancements ahead! Read more about this announcement: http://nlsn.co/60409xHHA
Nielsen Names Akhil Parekh Chief Solutions Officer of Digital Product | Nielsen
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Nielsen reposted this
When audiences are on multiple platforms and devices in a multi-distribution landscape, the key to ROI is ✨unique reach ✨. Nielsen’s digital audience measurement solutions can give you insight into deduplicated reach and frequency metrics for your digital campaigns, as well as which platforms audiences are consuming their digital content. https://bit.ly/3NPpO0A Gracenote #roi #streaming #digital #digitalmeasurement #reach #frequency #streaming #TV #advertising
Audience Measurement Solutions | Nielsen
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Despite Google's delay of cookie depreciation until 2025, the future 💫 beyond cookies looks promising. Nielsen's Molly Poppie is helping Media buyers understand how this shift could lead to a more privacy-compliant and effective advertising ecosystem. http://nlsn.co/6042gDLds
What comes after cookies? | Nielsen
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Our Top Ten Streaming List is live 🎬! Your Honor topped the charts this week with over 1.5 billion minutes viewed across Netflix and Paramount+, while Disney + introduced its latest Star Wars installment with The Acolyte. View the full list ➡️ http://nlsn.co/60459qeMb
TOP 10 Streaming List | Nielsen
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🎯 Hit your sponsorship targets with precision using Nielsen Sports' Sponsorship Targeting solutions. Our custom research identifies and showcases competitive advantages to the most viable brand partners. Learn more! http://nlsn.co/6040jplY8
Research & Consulting - Nielsen Sports
https://nielsensports.com