Breakr

Excited to share Breakr’s journey into AI/ML in our latest case study with Shaped AI 🎉 From enhancing influencer discovery to refining campaign results, this collaboration is revolutionizing the way labels and artists connect with creators. We've successfully created unique recommendation models for each of our clients, by organizing and analyzing zero/first-party user data, and third-party social data as users interact with creators on and off the platform. Check out the full story to see how we're re-shaping the creator economy. (No pun intended) 🔗 https://lnkd.in/e7bTrwag #Breakr #ShapedAI #InfluencerMarketing #MusicIndustry #Innovation #Tech #CreatorEconomy

If you're seeking a company making waves in the music industry's current scaling phase, consider Breakr. I recently had the opportunity to connect with Anthony, and I must say, their agility in sync with the pulse of culture is truly remarkable. Breakr's knack for pinpointing the perfect creators and audiences for brands seeking to engage untapped markets is nothing short of transformative. Keep an eye on them; they're poised for greatness. Check them out at https://lnkd.in/gjbWUwrh

Breakr is growing fast. Very fast. I flew out to Singapore to spread the gospel to Asian & European record labels, brand CMO’s, creators, & talent agencies. Honored that #creatorweek found it in their heart to do this fireside chat with me and my dear friend Jim Louderback. When you talk about a day one supporter, that is Jim for me. Similar to my other friend Marc Benioff, it’s fascinating to me how many people I meet that feel the same way I feel about Jim. I don’t know how he does it! That’s truly a gift and ultimately the legacy one leaves behind! Breakr has clearly begun to strike a nerve by staying in our lane, and not being anything more than what we are. In 2023 we killed all the distractions, & went deep on product. We came out the mud with something special, & have designed an equity efficient business model to match it. Extreme focus has this amazing compounding effect that is completely underestimated. No traffic in your lane. 🙏🏽💯 Tomorrow will be fun, as our personal convos on the space always are! #music #musicmarketing #creatorweek

Breakr is at the forefront of transforming brand engagement with content creators by leveraging an extensive index of over 50 million profiles. Their robust platform empowers brands to pinpoint and partner with creators seamlessly, streamlining the collaboration process. With GDPR-compliant outreach, a smart pricing algorithm, and a patented escrow system, Breakr is set to transform ad spend efficacy. We are thrilled at SUM Ventures to be part of their journey as they gain traction with top music labels and beyond. Special thanks to Kammron Taylor for sourcing the opportunity! #SUMVentures #Breakr #CreatorEconomy #Innovation #AdTech

Ameer Brown and I are excited to be working together with Oskar Eichler and the entire Songstats family on expanding their value proposition past deep advanced music analytics, and allowing their artist community to have direct in-app access to our massive influencer network and database of creators via an API integration. One of the early product decisions we made at Breakr was to build Breakr as a modular system that could always be stripped out, and planted everywhere our creators were desired. Shoutout to Songstats for seeing the vision, and for bringing our tech to their massive community of artists!! If you are a streaming platform, distribution platform, a record label, a major brand, a creator influencer agency, or e-commerce platform that would love to have a highly sophisticated creator offering inside of your native experience, please feel free to reach out to discuss 2024 partnerships!! #creatoreconomy #influencermarketing #platform #tiktok #venturecapital #infrastructureasaservice #iaas #saas

Really pumped to work together with Anthony Brown, Ameer Brown and the awesome team at Breakr to integrate their massive influencer network into the Songstats Creator Recommendations! 🙌🏼

🚨THE BREAKR EFFECT🚨 Congratulations to JID, 21 Savage, & Baby Tate, for their certified platinum record, “Surround Sound”. Huge shoutout to the content creators on BREAKR for helping make this campaign a success! This is a great example of how we can help artists expand their reach and create the next viral moment! #jid #21savage #babytate #breakr #breakrcampaigns

Inevitable it is.

In the ever-changing world of the music industry it's crucial to recognize the nuanced differences between music marketing and music promotion. Understanding these distinctions is pivotal for the success of an artist's career. The key is to understand that music marketing and music promotion are not mutually exclusive but rather interdependent. A successful music career requires a well-thought-out marketing strategy to create a compelling brand and an effective promotion strategy to attract fans. To thrive in today's music industry, it's essential to integrate both aspects seamlessly. Craft a strong brand and marketing strategy to connect with your audience on a deeper level. Simultaneously, employ promotion tactics, such as influencer marketing, to ensure your music reaches a broader audience. #musicmarketing #musicindustry #marketing #musicpromotion #breakr

Introducing Anthony Brown and Ameer Brown! Anthony Brown is the CEO and Co-Founder of Breakr, an innovative two-sided marketplace that bridges the gap between artists and influencers to promote music across various digital platforms (Twitch, Youtube, IG, Tik Tok). Under his leadership, the company has created a thriving community of 70,000 creators, secured $9 million in venture funding, and generated $3 million in revenue. Prior to the inception of Breakr, Tony served as an early-stage investor at the Acumen Fund. His previous experience also includes roles in management consulting at Manatt, Phelps, and Phillips, LLP and in the Asset Management divisions at Goldman Sachs and JPMorgan. Beyond his professional achievements, Tony's altruism shines through a remarkable act of donating his kidney to his mother, Rita Brown, in 2013. He serves as a national advocate and speaker on kidney donation awareness. Ameer Brown is the Head of Product and Co-Founder of Breakr. Under his guidance, the company has developed a creator-to-creator marketplace, a cutting-edge music discovery app, and an extendable API to power it all. Before diving into the world of music tech, Ameer spent five years as an engineer at a Fortune 500 software company specializing in multimedia production. Prior to that, he gained experience at a full-service media agency in NYC, collaborating with major recording artists, influencers, and DJs. Ameer has a passion for harnessing emerging technologies to disrupt antiquated workflows, propelling entertainment and media culture forward. He studied Public Relations at Florida A&M University and earned certificates from General Assembly in both digital marketing and software development. Together, the brothers co-manage the sensational talent @CharlieOnnaFriday, harnessing the Breakr platform to catapult Charlie's music streams from 50,000 to 500 million worldwide and expanding his social media following by over 2.8 million across all channels. Breakr is a transformative SaaS platform that simplifies collaboration between record labels, artists, brands, and influencers. It provides powerful analytics, an audience identification engine, and a patented wallet, streamlining influencer campaigns for measurable ROI. Breakr envisions a future where capital flows effortlessly to creators, becoming the digital infrastructure of the entire creator ecosystem.