Mosaic Media Agency

As the 2024 election looms, brands must be extra mindful of all areas of their social media operations. An emphasis on strategy, technology, engagement, and intelligence are essential for weathering the impending social storm. #mediaplanning #mediabuying

Radio can be a full-funnel solution for brands. It provides an average 49% lift in awareness, an average of 40% lift in brand consideration, and smashes conversion goals, driving 48% of consumers to purchase. #mediaplanning #mediabuying

91% of U.S. advertising agencies are either currently using (61%) generative AI or exploring use cases (30%) for the tech, outpacing other groups including marketing organizations and the general business population. #mediaplanning #mediabuying

The next stage of digital marketing is coming to TikTok: the platform’s new platform will include a new option that will enable brands to deploy virtual influencers to sell their products for them in the app. #mediaplanning #mediabuying

Toys R Us created what it claims is the first brand film to use OpenAI’s new text-to-video tool. Sora, which is currently only available to alpha testers, can generate up to one-minute-long videos based on text prompts. #mediaplanning #mediabuying

YouTube Shopping ads are about to get a boost from Instacart’s retail media muscle. Viewers will soon start seeing messages from brands like Clorox that are targeted using Instacart first-party shopper data and include callouts to jump to the grocery delivery platform to place orders. #mediaplanning #mediabuying

Shoppable ads bring the ease of e-commerce to your TV. Tests showed that engagement increased more than 10x if viewers were prompted to use a remote instead of scanning a QR code. #mediaplanning #mediabuying

Amazon has unveiled an ad-targeting solution called Ad Relevance that does not rely on cookies or other third-party identifiers. Amazon claims the new solution will improve addressability among previously anonymous impressions for advertisers, as well as lower CPMs by as much as 34%. #mediaplanning #mediabuying

With the 2024 Summer Games next month, some brands are re-evaluating the value of Olympic sponsorships, and questioning whether the Olympic body uses sponsorship money effectively to support athletes and promote sports. #mediaplanning #mediabuying

Thanks to a double-digit increase in marketing spend and a focus on sports sponsorships, Dr. Pepper made headlines this month with news that it is now the number two carbonated soft drink in the U.S. behind Coca-Cola. #mediaplanning #mediabuying