MissionWired

As announcements of strong Q2 fundraising numbers are beginning to pop up in news and social feeds, we’re taking a look at the significant bump in grassroots donations that hit in the final days before the FEC deadline, just in time for our political partners on the aggregate to finish out June 2024 ahead in grassroots dollars raised, in comparison to what our partners saw in June 2022, coming off the heels of the SCOTUS overturning Roe. In an unusual election year for political fundraising, how do the trends we’ve seen so far point to what we might anticipate in the next few months? Our Senior Vice President Patrick Burton has penned three key trends in grassroots fundraising in 2024 – and how to make the most of this momentum as we get closer to 100 days out from the election. Check out Patrick’s full analysis: https://hubs.li/Q02GrYDP0

Giving USA’s annual report on philanthropy is out, and we’ve dug into the metrics and takeaways. With giving down slightly year-over-year and an ongoing donor decline, retention is more important than ever before. Read our insights on the report, the latest on nonprofit fundraising and our top three strategies for donor retention >> https://hubs.li/Q02FX2C80

Our partners at Brady: United Against Gun Violence fight every day to reduce gun violence in the United States, and we’ve worked alongside them to help them build a robust and growing sustainer program. How can prioritizing sustainer growth impact your program? And what are the keys to developing the kind of sustainer strategy that drives long-term growth? Our AVP Jack Valor and Brady United’s fundraising leadership team – Liz Dunning, Hannah Litman, and Christa Kovacs – are digging into all things sustainer strategy in our latest Q&A: https://lnkd.in/eNWihcDK

We’re so thrilled to celebrate Ambika Subramanyam, who stepped into the role of president of our integrated agency this spring! In her eight years at MissionWired, Ambika’s work and impact has spanned so many of our incredible nonprofit and political partners and has been instrumental in the growth of our cutting-edge list growth and targeting suite, The Digital Co-Op. Her leadership has been at the center of not only MissionWired’s innovation and record-breaking results but also our efforts to increase diversity and representation across our practice and thereby the causes and campaigns we serve. Ambika’s been an industry leader in understanding and prioritizing cultivation content, dating to her time leading and scaling the Gates Foundation’s Teacher2Teacher initiative, one of the biggest organic social programs in the country. She’s driven record-breaking results for nonprofits including Friends of the Earth and Everytown for Gun Safety. At the heart of her success has always been developing people and implementing systems optimized to drive the best possible results for our partners. If you’re headed to Bridge in a few weeks, Ambika is excited to connect! You can catch her at a session, our booth, or at our conference happy hour on Thursday evening to say hello. Please join us in congratulating Ambika, and don’t hesitate to reach out – she’s eager to hear what’s important to you.

Lessons and best practices from Giving Tuesday are relevant year-round! If you aren’t using strategies like attention-grabbing graphics, ample opportunities for matching, or action-driving subject lines, consider testing them now. Check out our blog on these Giving Tuesday creative trends: https://hubs.li/Q02D0Gyf0

Happy Pride from MissionWired! We’re excited to celebrate Pride and our LGBTQ+ community year-round, but we love the opportunity Pride Month offers to elevate and uplift the voices and histories of the LGBTQ+ community throughout June. This year, we’ve been poring over an informative and visually stunning 2024 MissionWired Pride Guide. It’s an internal resource created entirely by our colleagues, rich with history, books to read, movies to watch, and businesses to frequent, as well as when and where you can celebrate Pride, volunteer, and donate. We’re grateful to the incredible team of staff who put this together and are thrilled to share this collage of some of the stunning graphics that brought the guide to life – and we’re wishing you a Pride filled with celebration, solidarity, and advocacy, in June and every month!

🎸Rock on Daniel Smith, for two years at MissionWired!🤘 As a production assistant in the art department, he assists with designing, editing, and preparing the direct mail files we produce for our partners. On top of being an awesome creative expert, Daniel is also a big rock-n-roll musician – he’s even performed at the historic CBGBs, twice!

For one nonprofit member of The Digital Co-Op, a steady cadence of monthly list-growth investments and increased investments during rapid response and at end-of-year helped them achieve a 531% return on their December 2023 investment, with a full return in one week and 60% of total email revenue from co-op delivered names in the final week of 2024. Read our latest case study to learn how they did it! https://hubs.li/Q02CHFFf0

Last week, our brilliant team of data scientists and product managers journeyed out to San Francisco for the Data + AI Summit hosted by Databricks. With presentations from experts and researchers across the data and AI community and cutting-edge sessions ranging from innovations in production to ethical uses of AI, we had a great time learning and exchanging ideas. It’s always great getting everyone together, especially when that also means team lunch and pickleball!

Happy workiversary to Marko Bautista – congrats and thank you for a great first year at MissionWired! 🥳 As a content strategist, Marko not only authors the impactful and creative emails, texts, and ads we produce with our partners but also helps guide the strategy behind planning and implementing them. “I'm excited to see how I can take what I’ve learned from all the results and testing in my first year at MissionWired and use it to develop even more successful content this year. I'm pretty proud of the rapid response content I've drafted around critical moments like the famine in Gaza or the Maui wildfires. It feels good that my writing played a part in moving people to take action in such critical moments.”