Mindful School Marketing Podcast

🎙🌱 Exciting insights from our latest Mindful School Marketing podcast! Melanie Norton, founder and CEO of a boutique nonprofit fundraising and strategic planning consulting firm based in Indianapolis, Indiana, discusses how small schools can effectively measure and communicate the impact of donations from a capital campaign. 🎓💸 Here are some key takeaways: 📊 🗂️ ⏰ 1. Set Realistic Expectations: Understand that the impact might be small in some areas but significant in others. 2. Comprehensive Campaigns: Consider all contributions, not just immediate cash gifts. 3. Donor Timing: Be flexible with donors' timelines and avoid pushing for immediate donations only. It's all about balancing expectations and being open to different types of support. 💪❤️ #Fundraising #CapitalCampaign #SmallSchools #Education #MarketingTips 🔗 👉 https://lnkd.in/eNFeSc72 Subscribe and Listen: Apple Podcast / Google Podcast / Spotify / Amazon Music / Stitcher / RSS ✨ Thank you to our Sponsor, EnquiryTracker! ✨ Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. You can automate personalized emails, run events and virtual tours from inquiry to online enrollment, and get key insights to manage and grow a robust pipeline. Find them at https://lnkd.in/e82K37Hm #schoolmarketing #mindfulness #smallschool #privateschool #independentschools #schoolpodcast #aubreybursch #taraclaeys #schoolleadership #education #marketingstrategy #marketers #marketinginspiration #marketingpodcast #mindful #mindfulliving #mindfulschools #MindfulSchoolMarketing

🎙🌱 Fundraising success starts with a solid strategy and prioritization! 📊 Melanie Norton emphasizes the importance of focusing on key priorities to make the biggest impact in the shortest time. For schools, it's essential to plan and prioritize to ensure successful campaigns. 🎯✨ #Fundraising #NonProfit #SchoolMarketing #Education #CommunityEngagement #StrategicPlanning #CampaignSuccess #Leadership #Podcast Find the MSM podcast here: https://lnkd.in/dFwTFRCA Subscribe and Listen: Apple Podcast / Google Podcast / Spotify / Amazon Music / Stitcher / RSS ✨ Thank you to our Sponsor, EnquiryTracker! ✨ Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. You can automate personalized emails, run events and virtual tours from inquiry to online enrollment, and get key insights to manage and grow a robust pipeline. Find them at https://lnkd.in/e82K37Hm #schoolmarketing #mindfulness #smallschool #privateschool #independentschools #schoolpodcast #aubreybursch #taraclaeys #schoolleadership #education #marketingstrategy #marketers #marketinginspiration #mindful #mindfulliving #mindfulschools

🎙🌱 We're diving into the nuts and bolts of setting up fundraising campaigns and identifying donors! Melanie Norton shares strategies for small schools to effectively engage alumni and boost fundraising efforts. 👩🎓🔑 💬 Discover the importance of the "alumni army" in increasing an institution's bandwidth, the critical role of engagement, and how passionate alumni can drive successful fundraising endeavors. 📈✨ #Fundraising #NonProfit #Mindfulness #SchoolMarketing #Education #CommunityEngagement #AlumniEngagement #Leadership #Podcast Be sure to listen to this insightful episode! Find it here 👉 https://lnkd.in/eNFeSc72 Subscribe and Listen: Apple Podcast / Google Podcast / Spotify / Amazon Music / Stitcher / RSS ✨ Thank you to our Sponsor, EnquiryTracker! ✨ Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. You can automate personalized emails, run events and virtual tours from inquiry to online enrollment, and get key insights to manage and grow a robust pipeline. Find them at https://lnkd.in/e82K37Hm #schoolmarketing #mindfulness #smallschool #privateschool #independentschools #schoolpodcast #aubreybursch #taraclaeys #schoolleadership #education #marketingstrategy #marketers #marketinginspiration #mindful #mindfulliving #mindfulschools

🎙🌱 In this episode of Mindful School Marketing, we are excited to host Melanie Norton, the founder and CEO of a boutique nonprofit fundraising and strategic planning consulting firm based in Indianapolis, Indiana. Melanie brings her wealth of experience in banking, higher education, and consulting to the table, offering priceless insights into the art and science of fundraising. 💡 📚 Our discussion explores crucial aspects for small independent schools planning a capital campaign, the significance of starting with a solid strategy, and effective methods to engage alumni. 🎓 Melanie also underscores the vital role of mindfulness in fundraising, focusing on prioritization and concentration to achieve successful results. ✨ 🔊 Tune in for practical advice on setting achievable fundraising goals, harnessing the strengths of board members, and engaging your community for maximum impact. 📈🌟 #Fundraising #NonProfit #Education #CommunityEngagement #StrategicPlanning #CapitalCampaign #AlumniEngagement #Leadership #Podcast 🔗 👉 https://lnkd.in/eNFeSc72 Subscribe and Listen: Apple Podcast / Google Podcast / Spotify / Amazon Music / Stitcher / RSS ✨ Thank you to our Sponsor, EnquiryTracker! ✨ Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. You can automate personalized emails, run events and virtual tours from inquiry to online enrollment, and get key insights to manage and grow a robust pipeline. Find them at https://lnkd.in/e82K37Hm #schoolmarketing #mindfulness #smallschool #privateschool #independentschools #schoolpodcast #aubreybursch #taraclaeys #schoolleadership #education #marketingstrategy #marketers #marketinginspiration #marketingpodcast #mindful #mindfulliving #mindfulschools #MindfulSchoolMarketing

🎙️🌱 Laura Tierney discusses the numerous challenges students face with social media, technology, and online gambling. However, for every challenge, there's a positive aspect technology can bring to students' lives. The key is helping students navigate these challenges by focusing on positive actions. Students often experience FOMO (Fear of Missing Out), but some are replacing it with JOMO (Joy of Missing Out). Nearly half of seventh graders feel pressured to reply to texts from family within 10 minutes, not to mention the pressure with friends and group chat drama. Miscommunication is common without tone or body language in texts. Independent schools report increased explicit content issues, whether fake AI-generated or shared by students. Schools and parents can highlight positive responses to these challenges. For instance, if students receive explicit content, they can use the SHIELD approach: S: Stop: Pause and don't react impulsively. H: Huddle: Talk to a trusted adult. I: Inform: Flag it on the platform. E: Evidence: Take a screenshot if needed. L: Limit: Block the sender. D: Direct: Guide others on how to help. Focusing on these positive steps helps navigate the challenges of social media. 💬📱✨ #SocialMediaChallenges #PositiveTech #FOMO #JOMO #DigitalSafety #TechSavvyStudents #SchoolLeadership #ParentingInDigitalAge #MindfulTechUse #SHIELDApproach #DigitalWellness Find the episode here 👉https://lnkd.in/etPfv_bG Subscribe and Listen: Apple Podcast / Google Podcast / Spotify / Amazon Music / Stitcher / RSS ✨ Thank you to our Sponsor, EnquiryTracker! ✨ Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. You can automate personalized emails, run events and virtual tours from inquiry to online enrollment, and get key insights to manage and grow a robust pipeline. Find them at https://lnkd.in/e82K37Hm #schoolmarketing #mindfulness #smallschool #privateschool #independentschools #schoolpodcast #aubreybursch #taraclaeys #schoolleadership #education #marketingstrategy #marketers #marketinginspiration #mindful #mindfulliving #mindfulschools

🎙🌱 In this episode of Mindful School Marketing, Laura Tierney shares with us that TikTok leads among upper school students, followed by Snapchat. Interestingly, Instagram isn't even in the top three! This could change with ongoing federal discussions about TikTok. Nearly 75% of students get their news from social media, highlighting the importance of teaching media literacy and evaluating credibility. Applying filters to news, much like photo filters, helps ensure reliable information. The key takeaway: social media trends are ever-evolving. Parents and schools must collaborate to navigate this dynamic landscape together. 🌟🤝 #SocialMediaTrends #TikTok #Snapchat #MediaLiteracy #DigitalEducation #ParentSchoolCollaboration #TechSavvy #YouthAndTech #ChangingTrends #MindfulTechUse Find the MSM podcast here: https://lnkd.in/dFwTFRCA Subscribe and Listen: Apple Podcast / Google Podcast / Spotify / Amazon Music / Stitcher / RSS ✨ Thank you to our Sponsor, EnquiryTracker! ✨ Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. You can automate personalized emails, run events and virtual tours from inquiry to online enrollment, and get key insights to manage and grow a robust pipeline. Find them at https://lnkd.in/e82K37Hm #schoolmarketing #mindfulness #smallschool #privateschool #independentschools #schoolpodcast #aubreybursch #taraclaeys #schoolleadership #education #marketingstrategy #marketers #marketinginspiration #mindful #mindfulliving #mindfulschools

🎙🌱Laura Tierney, the dynamic founder and CEO of The Social Institute reflects on her ESPN days, where they started a student all-star program for students who collaborated with them on social media content. This idea, dating back to 2010-2011, still holds true today. Schools can coach both students and adults on using platforms authentically and relatably. Many schools excel at student takeovers, empowering students to use their voices for good. This hands-on experience teaches digital literacy, privacy respect, and thoughtful posting. 📱👩🏫✨ #StudentVoice #DigitalLiteracy #SocialMedia #StudentTakeover #CollaborativeLearning #SchoolLeadership #RespectfulEngagement #StudentCentered #ContentCreation #MindfulTechUse Be sure to listen to this insightful episode! Find it here 👉 https://lnkd.in/etPfv_bG Subscribe and Listen: Apple Podcast / Google Podcast / Spotify / Amazon Music / Stitcher / RSS ✨ Thank you to our Sponsor, EnquiryTracker! ✨ Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. You can automate personalized emails, run events and virtual tours from inquiry to online enrollment, and get key insights to manage and grow a robust pipeline. Find them at https://lnkd.in/e82K37Hm #schoolmarketing #mindfulness #smallschool #privateschool #independentschools #schoolpodcast #aubreybursch #taraclaeys #schoolleadership #education #marketingstrategy #marketers #marketinginspiration #mindful #mindfulliving #mindfulschools

🎙🌱 On this episode of Mindful School Marketing: How Student Social Media Trends are Impacting School Marketing, we welcome Laura Tierney, the dynamic founder and CEO of The Social Institute. Dive into our discussion about empowering students to navigate their social world with confidence and positivity, particularly through the lens of social media 📱 and technology 💻. Laura, a true digital native, shares her journey from a teenager experiencing the dawn of social media to becoming a leading advocate for healthy digital habits. 🌟 Discover the latest trends among middle and high school students, the challenges they face, and how schools 🏫 and parents 👨👩👧👦 can foster a balanced and mindful approach to technology. 🚀 #DigitalWellness #SocialMediaSavvy #TechPositivity #EmpowerStudents #HealthyDigitalHabits #YouthAndTech #BalancedTechnology #ParentingInDigitalAge #SchoolLeadership #MindfulTechUse Find the episode 👉 https://lnkd.in/etPfv_bG Subscribe and Listen: Apple Podcast / Google Podcast / Spotify / Amazon Music / Stitcher / RSS ✨ Thank you to our Sponsor, EnquiryTracker! ✨ Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. You can automate personalized emails, run events and virtual tours from inquiry to online enrollment, and get key insights to manage and grow a robust pipeline. Find them at https://lnkd.in/e82K37Hm #schoolmarketing #mindfulness #smallschool #privateschool #independentschools #schoolpodcast #aubreybursch #taraclaeys #schoolleadership #education #marketingstrategy #marketers #marketinginspiration #marketingpodcast #mindful #mindfulliving #mindfulschools #MindfulSchoolMarketing

🎙️🌱Calling all educators! 📚💡 Feeling overwhelmed and burnt out? 😫 It's time to change the game with a new approach to workplace productivity! 💼✨ Discover how the Working Genius model can transform your school environment! 🚀💬 Say goodbye to burnout and frustration, and hello to higher morale and better productivity! 🌟📈 Let's change the world, one passion-driven educator at a time! 🌎 #Education #WorkplaceProductivity #WorkingGenius #PassionDriven #ChangeTheWorld Find the episode here 👉 https://lnkd.in/eAPPhYQ9 Subscribe and Listen: Apple Podcast / Google Podcast / Spotify / Amazon Music / Stitcher / RSS ✨ Thank you to our Sponsor, EnquiryTracker! ✨ Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. You can automate personalized emails, run events and virtual tours from inquiry to online enrollment, and get key insights to manage and grow a robust pipeline. Find them at https://lnkd.in/e82K37Hm #schoolmarketing #mindfulness #smallschool #privateschool #independentschools #schoolpodcast #aubreybursch #taraclaeys #schoolleadership #education #marketingstrategy #marketers #marketinginspiration #mindful #mindfulliving #mindfulschools

📣 We are thrilled to share that our sponsor, Enquiry Tracker, has been recognized as a #RisingStar by featured customers in Admissions Management Software in their Spring 2024 Customer Success Report. 🙌 This is a testament to their unwavering commitment to empowering schools worldwide. 👏 Learn more about this prestigious honor and Enquiry Tracker 👉 https://lnkd.in/edrecGmw Enquiry Tracker is the all-in-one solution for schools to easily manage their future families. You can automate personalized emails, run events and virtual tours from inquiry to online enrollment, and get key insights to manage and grow a robust pipeline. #schoolmarketing #mindfulness #smallschool #privateschool #independentschools #schoolpodcast #aubreybursch #taraclaeys #schoolleadership #education #marketingstrategy #marketers #marketinginspiration #marketingpodcast #mindful #mindfulliving #mindfulschools #MindfulSchoolMarketing