Mike Gordon, CEO at Marigold, includes tactics such as tailoring messaging based on customer data, like location and past purchases, essential to driving personalization at scale. Want to know what winning retailers are doing with AI and automation? Read on in the article with Retail Today and Mike Gordon here! 👉 https://ow.ly/jlrR50SABic #RetailMarketing #Personalization #Segmentation
About us
Where relationships take root. The Marigold approach to Relationship Marketing stands alone in a world of one-size-fits all marketing technology companies. Our solutions are designed for your specific size, industry, and maturity, giving you the technology and expertise you need to grow the relationships that grow your business, from customer acquisition to engagement to loyalty. And, with a team of strategists that provide insights into what’s working, what’s not, and what’s changing in your industry, you’re able to maximize ROI every step of the way. Great marketing isn’t just about conversion, but true connection. Learn why 40,000 businesses around the world trust Marigold to be the firm foundation they need to help relationships take root.
- Website
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http://www.meetmarigold.com
External link for Marigold
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- Nashville, Tennessee
- Type
- Privately Held
- Specialties
- Marketing, Relationship Marketing, Email Software and Services, Loyalty, and Real-Time Personalization
Locations
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Primary
11 Lea Ave
Nashville, Tennessee 37210, US
Employees at Marigold
Updates
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Discover how automated email customer journeys are key for delivering personalization at scale. Download our guide for insights and examples! ➡ https://ow.ly/hQso50SxY4w #EmailMarketing #CustomerJourneys
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Marigold reposted this
Email Marketing Strategy: Consultant, Trainer, Speaker; Chair, Email Innovations Summit; GM, Only Influencers
Register today: https://lnkd.in/e78M-qwW Small lists, no inspiration, questions on statistical significance? We'll address these and other concerns to help you do better performance testing! Join us! Marigold
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“The number of fans that have been waiting for this product from KFC is unbelievable,” said Paul Tuscano, Chief Digital Officer at KFC. See why KFC Rewards, powered by Marigold Loyalty, is an interactive program embodying the fun, “uniquely pop-culture” spirit of the brand. Read more on our site here! ➡ https://ow.ly/vlWH50Sx64g
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Ever wondered how Taylor Swift keeps her fans hooked and loyal? Discover her secrets to building lasting connections, enticing engagement, and offering exclusive perks that keep her fans coming back for more! Read more here! ➡ https://ow.ly/n1JQ50SsUL6
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Discover why Emma by Marigold is adored by franchises, universities, agencies, nonprofits, restaurants, and retailers. Get customer testimonials, product highlights, and more in our infographic. Download now! 👉 https://ow.ly/mu6t50Sk4U9 #emailmarketing #relationshipmarketing #customerloyalty
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Marigold reposted this
Here's a great tip from Michele Fitzpatrick at Marigold on putting your customer first in your loyalty program. 🌟 #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv
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#AI is all the buzz, but there is a gap between hearing about it and harnessing it for real results in your email marketing strategies. Have you started using AI in your email campaigns? If not, tell us why below! #AI #marketingautomation #emailcampaigns
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Where do consumers stand on data privacy in 2024? Our infographic reveals key stats, including the relationship between data privacy policies and brand loyalty, steps consumers are taking to protect their privacy, and more. Download today! 👉 https://ow.ly/X7Na50Sk4Wp
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Marigold reposted this
Most marketers today are facing a perfect storm and increasing pressures - whether it's consumer's concerns about the cost of living or fundamental lifestyle shifts post pandemic, or brands focused on achieving more but with fewer resources. Today's episode is a masterclass in tools, tips and techniques for loyalty marketers in 2024, as we're joined by Michele Fitzpatrick from Marigold. With more than thirty years experience as an advocate for putting the humanity back in to marketing, consumer, Michele shares her wisdom and expertise and "top ten tips to improve your customer loyalty" and do more with less. There's never been a better time to reflect on your program, your value proposition and your performance, and today's episode includes the essential strategies to keep in mind in order to achieve mutually rewarding outcomes for you as brands and for your consumers. Listen (or watch) for Michele's top tips and details of how you can request her slides for advice on how to support your program's growth. #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv Get the links to this episode in the first comment of the comment section. Enjoy listening!
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