Media Matters Worldwide

Thank you to the Attentive team for inviting us to your LA event! We thoroughly enjoyed being on the panel discussing how our media agency sees AI developing in Marketing. We also want to thank the other panelist Martin Aguinis and Anna Monaco and our panel moderator Kyle Hagge from Morning Brew for such an engaging conversation. We hope to see you all again soon! #ArtificialIntelligence #Marketing #MediaStrategy

Thanks, Antoinette S. and Digiday, for including us in your thought circle. MMWW is leading the charge in integrating and developing proprietary machine learning tools, which is setting us ahead of the curve. Cookie deprecation has turned our world upside down, and our clients deserve better metrics—ones that tell the story around Marketing effectiveness. And we are here to do just that. It's all about working smarter and cutting out the fat. We have seen an enormous benefit in bringing in AI throughout our entire media agency process...and it's only just begun.

We are thrilled to share this milestone with Clean Creatives! We stand alongside over 1,000 forward-thinking agencies committed to a greener future by signing a pledge to refuse partnerships with fossil fuel companies, trade associations, or front groups. This milestone isn't just a number—it's a testament to the power of collective action and ethical decision-making in shaping a sustainable world. 🌎   👀 See who’s signed our Pledge: https://lnkd.in/eRcRYY-W 🙌 Or just take the pledge: https://lnkd.in/d3g2rz7 #greenmedia #mediaplanning #mediabuying #sustainability

As media agencies develop more #artificialintelligence-driven work, they are relying on data and media tools to inform the creative side. Whether it’s developing proprietary media and analytics applications or establishing a wider practice to guide the #AI and ethical areas of their campaigns, various agencies specializing in commerce, innovation and media are incorporating these tools into their strategies. In this piece by Antoinette S., we speak to Lisa De Bonis of Huge, Josy Amann of Media Matters Worldwide, and Ethan Goodman of Mars.

The resurgence of long-form video content, driven by changing viewer preferences and strategic platform adaptations, offers brands new opportunities for high-quality storytelling and community engagement beyond conventional short-form ads. Platforms like TikTok and Twitch exemplify this shift, highlighting the growing appetite for extended, engaging narratives. Read more in this article from our Media team. #mediaplanning #socialmedia #mediabuying

If you don't have trusted or quality data, "AI can do really sketchy things". Today Informatica is bringing you four new hilarious, relatable creative spots designed to make you laugh while showing why your company's data needs to be ready for AI. Also a reminder that B2B doesn't have to be boring. Thanks to the team who brought killer insights, brilliant writing, awesome production, managing the project and delivering. Enjoy. Jim Kruger Meghan Terrell Matthew Day Kevin McCarthy Greg Fischer Lee Mincy Laura Bentley Lee Einhorn Therese Vreeland ROUGH HOUSE • San Francisco fred&ted Media Matters Worldwide #Informatica #GetAIReady

Moderating an AI x Marketing panel at the Attentive Threads World Tour today in Los Angeles. I'll be speaking with Anna Monaco (CEO & co-founder of Paradigm), Martin Aguinis (Founder of SendToWin) & John B. McGrane (Director of Brand Comms at MMWW). They'll share all about the emerging trends in AI, how it's affecting the marketing space, and how they're planning on leveraging these technologies in the short and medium term. If you're in LA — the event is free and there's tons of great panels and speakers (and a happy hour!). Come through today! Link in comments.

This Juneteenth, we celebrate a significant moment in our nation's history - the end of slavery and the continuing journey towards true equality and justice. As an agency committed to diversity and inclusivity, we recognize the importance of this day in reflecting on our past and shaping a more equitable future. Let's use this day as an opportunity to learn, grow, and contribute to a world where freedom and equality are a reality for all. #Juneteenth2024 #EqualityMatters #ReflectAndGrow

MMWW was remote before people could even conceive it was possible. In 2005, there weren’t many companies that were ditching their office to re-invest their budget from real estate into talent. In this article, our Co-Founder Josy Amann shares insights on our company's pioneering adoption of a remote work model, underscoring its benefits in fostering employee satisfaction, productivity, and inclusivity. #mediabuying #workanywhere #agencylife