MarketingProfs

Hey, you made it through the first half of 2024!🎉 It’s all downhill from here… right? Not with us. Give yourself something BIG to look forward to… ✨MarketingProfs B2B Forum!✨ Join your B2B peers in Boston this November 12-14 for: ★The best industry speakers covering hot B2B topics. ★Insights you need to prove your B2B marketing prowess to your peers, your boss, and yourself. ★Shenanigans to reignite your creativity. And for 3 days only, SAVE $150 with coupon WICKEDSMART. OR bring your team of 3+ and save $150 PLUS our regular group discount of $200 per person. That’s $350 IN SAVINGS per person for groups of 3 or more! Don’t wait. Enter promo code WICKEDSMART at checkout and save big on B2B Forum now 👉 https://lnkd.in/g9wKiNec We MIGHT leave the coupon open through the weekend for any procrastinators. Not that YOU’D ever be one. Right? Right. #mpb2b #b2b #marketing #b2bforum #marketingprofs #conference #boston

People don’t think critically. Instead, their “mental Minions” apply shortcuts to their thinking—which lead to Minion-level mistakes in decision making! This can have terrible consequences in your marketing and lead generation, says Kenda Macdonald. During her B2B Forum 2023 session, Kenda shared her knowledge of how buyers think—and how you can overcome their Minions in your marketing. Kenda will share more buyer psychology and insights this November at her B2B Forum workshop. With dozens of speakers covering all things B2B marketing, B2B Forum is the conference for critically thinking marketers (like you!) to gain new skills and insights, refresh your love of marketing, and ignite your career. But you have to be there. Tickets are limited and prices increase next month. Don’t wait. Review the program of inspirational keynotes and sessions, check out our generous cancellation policy, and get your MarketingProfs B2B Forum ticket while supplies last! 👉 https://lnkd.in/gE-heuQ5 #mpb2b #b2b #marketing #b2bforum #marketingprofs #conference #boston #minions

Did you see the recent data leak that shines a light on Google’s secretive SEO algo? Apparently, not everything is as it appears in SEO-land. But that’s fine. Because when you know the “little things” that make the big differences, you can focus on those little things—instead of trying to do everything. Those little things with outsized impact are the tips and tactics Andy Crestodina is revealing in his upcoming four-part workshop series, ✨SEO and the Future of Content Discovery✨ Join Andy for this exclusive, interactive series to discover: ✅ Why some pages rank… and others tank! (Then you can put your energy into what makes a real difference) ✅ How to pick the SEO battles you can actually win ✅ What content formats to focus on for an increase in your Domain Authority score and content rankings And more! Andy’s interactive workshop is LIVE on Wednesdays in July, starting tomorrow! Don’t let the future of SEO leave you behind. Register now 👉 https://lnkd.in/geUhCgSb #mpb2b #b2b #marketing #seo #marketingprofs #andycrestodina #workshop #liveworkshop

Email marketing is still swinging—even if our campaigns aren’t all home runs. Is it the message? The delivery? Join us at the Email Marketing Friday Forum, where three experts will share tips and tactics to improve your email messaging AND your deliverability. Next campaign, you’ll hit it out of the park 👉 https://lnkd.in/ga2prRrM Brought to you by Validity Inc. Nancy Harhut Guy Hanson Adeola Sole #mpb2b #b2b #marketingprofs #fridayforum #emailmarketing

Careful with your B2B relationships. Marketing’s job is not to make an immediate sale, warns Carlos Hidalgo. Instead, your job is to understand your customer and help them solve problems. Carlos explained why this is so important and how to accomplish it during his B2B Forum presentation in 2023. Watch a clip from Carlos’ talk or read the transcript now 👉 https://lnkd.in/gMJac8dz Looking to solve your marketing problems? This year, B2B Forum returns to Boston with more than 50 informative and educational sessions on all things B2B marketing, plus optional expert-led workshops, networking events, and more. Seven hundred of your B2B peers will be there advancing their careers, and we’d love to see you, too. Read more about this popular event, dig into the program and speakers, and see if B2B Forum is right for you. #mpb2b #b2b #marketingprofs #b2bforum #customerjurney #ai

📢Announcing the return of MarketingProfs' most popular virtual event: ✨ Marketing Writing Bootcamp!✨ On hiatus since 2020, this super-practical program returns with 10 all-new sessions and a modern take on marketing writing, designed to get you writing better... faster... and with more fun and creativity! What can you expect from this end-of-summer camp? Well, no pesky mosquitos—it's online! But also: Camp director Ann Handley helps you plant your marketing flag atop Mount Newsletter. Camp cook Shannon Geis spills the beans on effective UX writing. Lifeguard Ahava Leibtag keeps you safely afloat when writing in shark-infested, regulated industries. And so much more! ✍️ Sharpen your pencils, pack your flip-flops, and join us for 10 can't-be-missed sessions to improve your marketing writing skills. Live every Wednesday, Sep 4–Nov 6. Save $50 with code GOTTABETHERE 👉 https://mprofs.com/mwb2024 Sarah Greesonbach Geraldine DeRuiter #mpb2b #b2b #marketing #writingbootcamp #MarketingWritingBootcamp #MarketingProfs #ContentMarketing #MarketingTips #CopywritingSkills #writingworkshop

It’s one of our marketing team’s favorite times of the year (listen, we’re an excitable bunch, so we can’t pick one). Why? Because we get to start announcing the highly anticipated shenanigans we’re bringing to this year’s B2B Forum! What’s a shenanigan? Shenanigans are the things we do at B2B Forum that require fewer brain cells at a very brainy event. They’re the moments where you get to let loose and just ENJOY what’s happening around you. Moments like...  ⚡️ Ice breakers ⚡️ Welcome partaaay ⚡️ Fun run ⚡️ Photo walk ⚡️ Sponsor partaaay ⚡️ And more to come! It’s what pushes B2B Forum over the edge from a wonderfully educational conference to a truly memorable event. And we can’t wait to see you there! Register now 👉 https://lnkd.in/g9wKiNec #mpb2b #b2b #marketing #b2bforum #boston #conference #shenanigans

You can have the best email marketing in the world, with a great offer that appeals to your perfect prospects. But if your emails don’t reach the inbox, your campaign will never get off the ground. As email has evolved, so has email security. And in this clip, Michael Barber describes the different types of email security that can make or break your marketing. Watch this clip from Michael’s presentation, or read the transcript now, to learn the tools and protocols you can use to improve your inbox deliverability 👉 https://lnkd.in/ggiRaMxf And for more information on email marketing and other B2B marketing methods, join us at B2B Forum in Boston this coming November. With sessions on email marketing, content marketing, SEO, ABM, and more, it’s THE conference for B2B marketers like you. Tickets are limited and available now! #mpb2b #b2b #b2bforum #b2bmarketing #marketing #emailmarketing #inbox

You know you should test your marketing materials. But let's be honest… sometimes it just doesn't happen.

Market research takes time. Content creation takes time. Demand gen marketing takes time. And time is something B2B marketers don’t have enough of! But new AI tools can act as your know-it-all intern… researching your market… creating assets… and freeing up your time. Join us on Wednesday, June 26, for: Building Out Your Demand Gen Strategy with AI This FREE webinar presented by Salesforce is dedicated to YOU, the overworked marketer, who could use a super-fast intern to brainstorm ideas, simplify your work, and increase demand for your brand. Don’t miss this final, free session from our popular PRO event, AI for Demand Gen Marketers, live on June 26 at 12 noon ET 👉 https://lnkd.in/g2xUa7xJ #mpb2b #b2b #marketingprofs #ai #demandgen #marketing