Buyers are increasingly hesitant to engage with unfamiliar organizations—making direct sales strategies less effective. To adapt, go-to-market leaders are relying on their channel partners to broaden market reach and fuel growth objectives. Delve into our blog to discover the seven steps of channel partner enablement, ensuring your partnerships yield maximum productivity and profitability: https://hubs.la/Q02Gns5k0
MarketBridge
Business Consulting and Services
Bethesda, Maryland 14,078 followers
A data-backed, scientific approach to revenue growth.
About us
MarketBridge is the premier consultancy for go-to-market strategy and analytics. We solve the toughest B2C and B2B marketing and sales challenges using quantitative, reproducible methods—an approach we call Go-to-Market® Science. With 75+ Fortune 1000 clients and over 2500 client engagements, our work is market-ready, collaborative, and open-sourced to ensure our recommendations and systems last long-term. MarketBridge is part of a newly established, powerhouse marketing services platform, together with fama PR, Intelisent, and Quarry under the leadership of RTC Partners. For more information, visit market-bridge.com and follow @MarketBridge. 🏆 2023 Top Workplace by The Washington Post 🏆 20+ Stevie Awards for Sales and Customer Service 🏆 2022 Organization of the Year by Business Intelligence Group 🏆 2022 Top 10 Marketing Analytics Solutions Provider by MarTech Outlook
- Website
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https://market-bridge.com/
External link for MarketBridge
- Industry
- Business Consulting and Services
- Company size
- 51-200 employees
- Headquarters
- Bethesda, Maryland
- Type
- Privately Held
- Founded
- 1991
- Specialties
- Customer Intelligence, Personalized Content, Data, Acquisition, Retention, Communications, Customer Journey, CX, Segmentation, VoC, Analytics, Sales Enablement, Marketing Strategy, Sales Operations, Cross-sell, Upsell, Account-based Marketing, Marketing Enablement, MMA, MMM, MTA, Growth Strategy, Content Marketing, Marketing Technology, Insurance, Banking, Financial Services, Tech, Buyer Persona, Coverage Design, Channel Design, Channel Marketing, Content Strategy, Online Marketing, and Consumer Subscription
Locations
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Primary
3 Bethesda Metro Center
Suite 955
Bethesda, Maryland 20814, US
Employees at MarketBridge
Updates
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MarketBridge reposted this
Excited to share some new content Edward Thome and I developed on the evolution of modern B2B Customer Success! It's no secret that the meteoric rise of Customer Success functions has fundamentally shifted how GTM leaders think about customer lifecycle management, expansion strategy, and increasingly, how revenue is reported (looking at you, NDR). At the same time, CS is suffering from a bit of an identity crisis, battling outdated perceptions (i.e., taking a backseat to sales teams) and addressing new challenges (i.e., understanding when and where to leverage digital/AI solutions). Check out the full framework for thoughts on these challenges and learn how to position your own function for revenue growth. Comment below and let me know what you think! https://lnkd.in/ekCi_R7J #CustomerSuccess #B2B #SalesLeadership #GrowthStrategy #RevenueEngine #CustomerExperience
Build A More Effective & Durable Revenue Engine Through Customer Success – MarketBridge
https://market-bridge.com
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Michelle Van Zandt, Director at MarketBridge, outlines seven steps on leveraging AI to empower employees, streamline processes, and boost customer satisfaction: https://lnkd.in/gHtpgWfz
How to Begin Leveraging GenAI
Michelle Van Zandt on LinkedIn
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It’s crucial to measure the marketing effectiveness of acquisition and member marketing campaigns to make informed, data-driven decisions that optimize budget allocation and drive positive outcomes. While each marketing method presents challenges, we cover various measurement techniques and strategies that can be employed to overcome these obstacles: https://hubs.la/Q02FWRvQ0
How to Measure Marketing Effectiveness for Acquisition & Member Campaigns – MarketBridge
https://market-bridge.com
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Mastering the five essential jobs in a go-to-market analytics team—reporting, true analysis, targeting and segmentation, measurement, and prediction—is key to unlocking success. Learn about each job, gain additional insights, and discover best practices for optimal results in our blog: https://hubs.la/Q02CkQJY0
5 Essential Jobs in a Go-to-Market Analytics Team – MarketBridge
https://market-bridge.com
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Check out this article by Carrie Donahue (Murray), CMO at Intelisent, on how bridging the gap between sales and marketing can lead to stronger performance—and a healthier bottom line: https://hubs.la/Q02F1N_-0
3 steps to building a collaborative sales & marketing relationship
Carrie Donahue (Murray) on LinkedIn
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#CustomerSuccess is no longer just about service—it's a strategic imperative for B2B organizations. Today, it's all about proactive engagement that fosters enduring partnerships and drives mutual success. Learn how to build a best-in-class post-sales customer success function with our framework and get our checklist of 6 to-dos: https://hubs.la/Q02DzYgd0
Build A More Effective & Durable Revenue Engine Through Customer Success – MarketBridge
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Building a Go-to-Market Data Lake (GTMDL) enables companies to own their marketing, sales, and CX data in an open, flexible architecture to support analytics, AI, and more. This 36-page paper, co-written by Andy Hasselwander (CAO at MarketBridge) and Steve Erbentraut (CTO at Intelisent), explores practical applications, architectural insights, and team construction. Learn more about how building a GTMDL can transform your data strategy: https://lnkd.in/gkgb88e5
The Superpowered CDP: Building a Go-to-Market Data Lake – MarketBridge
https://market-bridge.com
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Have you ever encountered survey results where respondents think everything is important or, worse, nothing is important? Enter MaxDiff, a methodology designed to solve this exact problem. Discover why, when, and how to use MaxDiff for clearer, more actionable insights: https://hubs.la/Q02BXjqg0
MaxDiff Explained: Unlocking Meaningful Insights – MarketBridge
https://market-bridge.com
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Check out Melanie's latest article on how GenAI is transforming the insurance industry—ushering in a new era of efficiency and enhanced customer experiences.
Marketbridge | Strategy Consulting for Marketing and Sales Leaders in Insurance, Healthcare & Financial Services (B2B, B2C, B2B2C)
While many insurers leverage GenAI to streamline claims and underwriting, sales distribution is undergoing a sea change. GenAI is transforming sales distribution by increasing efficiencies, lowering operating costs and enhancing both customer and agent experiences. Read about three success stories in "3 Ways GenAI Is Reshaping the Role of Insurance Agents," which highlights: 1️⃣ Reducing new agent training cycle time by up to 40% 2️⃣ Lowering call wait times and saving millions in operating costs 3️⃣ Enhancing personalization and enabling video at scale #Insurance #GenAI #CustomerExperience
3 Ways GenAI Is Reshaping the Role of Insurance Agents
Melanie Russo on LinkedIn