MAC Cosmetics

On 6.12.24 - we transformed an abandoned Wall Street bank vault into a star-studded VIVA GLAM Billion Dollar Ball, celebrating the 30th anniversary of M·A·C VIVA GLAM. Hosted by VIVA GLAM ambassadors Kim Petras and Danna Paola, the event unveiled our expanded charitable mission, focusing on sexual, gender, racial, and environmental equality. We also launched a new four-shade lipstick lineup that continues to give back 100% of the purchasing price to charities worldwide. The evening featured opening remarks from SVP/Global General Manager Aïda Moudachirou-Rébois and Global Creative Director Drew Elliott, followed by sets from Kim Petras and Danna Paola. We were honored to have past VIVA GLAM Ambassadors Lil' Kim and Winnie Harlow, along with friends of the brand such as Serena Williams, Teyana Taylor, Normani, Lourdes Leon, Alex Consani, Munroe Bergdorf, JT, Amanda Lepore, William P. Lauder, Jane Hudis Hertzmark, Danielle Lauder and many others join us for this incredible celebration. Cheers to the raising the next half a billion for VIVA GLAM. #beauty #news #charity #macvivaglam

6.12.2024 an unforgettable moment at the NYSE! Our M·A·C team rang the opening bell with William P. Lauder Executive Chairman of The Estée Lauder Companies Inc., joined by VIVA GLAM Ambassadors Kim Petras and Danna Paola. Celebrating 30 impactful years of VIVA GLAM, raising over half a billion dollars for crucial causes. Here's to our pledge for the next half billion and beyond! #MACVIVAGLAM Learn more about VIVA GLAM: https://lnkd.in/dDqWNhH

Exciting news! 🎉 #KimPetras and #DannaPaola are the new faces of M·A·C VIVA GLAM's 30th Anniversary Campaign! Join us in raising another half-billion dollars for NGOs worldwide by purchasing our new VIVA GLAM lipsticks that give back 100%💄 While continuing our longstanding mission of ending HIV/AIDS, we are expanding our mission to advocate for Equality for all. Kim Petras, a trailblazing LGBTQIA+ advocate and Grammy-winning artist, embodies the spirit of M·A·C VIVA GLAM. "It's amazing that M·A·C helps spread knowledge about important causes through makeup—something fun and expressive," says Kim. Danna Paola, a Latin GRAMMY Award-nominated star, joins us to empower women and girls globally. "I'm excited to give back with M·A·C VIVA GLAM," says Danna. Check out the campaign and join us in our mission for Equality for All Ages, All Races, All Genders! https://lnkd.in/dDqWNhH

🫰🏽 "Expanding Minds, Creating opportunities". When our founders Frank Toskan and the late Frank Angelo began M·A·C in their kitchen and salon on Carlton Street in Toronto back in 1984, they weren't just creating makeup, they were making history building, at the core of MAC Cosmetics , values that have anchored the brand on "Expanding Minds, Creating Opportunities". 🙌🏾 M·A·C was born a culture Brand, culture-minded, culturally-avid. From formulas and shades that stood out, to elevating makeup as an art form and building an inclusive community that truly embodies our credo: All Ages, All Races, All Genders from the gate go, the brand quickly captured the hearts of makeup artists and beauty enthusiasts around the world. 🖤 40 years in, It was my honor to chat on a panel moderated by the brilliant #jamesmanso, alongside my amazing partner in crime Drew Elliott, at the #wwdbeautyceosummit in Key Biscayne and deep dive on how Maccosmetics maintains Cultural Relevance, by continuing to be committed to broadening perspectives and opening doors through beauty, celebrating diversity, fostering creativity and meet the evolving needs of our next generation of customers and artists. 👊🏾 "Expanding Minds, Creating Opportunities." are core values that anchor us as the leading prestige makeup brand globally and they are brought to life by the remarquable #Maccosmetics teams, everyday around the globe 🌏. 🙏🏾 Congratulations to #jennyfine, the WWD #BeautyInc for another inspiring and successful #CEOsummit and thanks for having us.

🌍 This Earth Month, the M·A·C team, along with M·A·C India’s VIVA GLAM Ambassador, Bhumi Pednekar, had an incredible experience visiting our VIVA GLAM grantee, Plastics For Change in Mangalore, India. Our goal was to understand their recycling efforts, give back to the local community, and spread awareness about this organization's impactful work. This visit is key part of VIVA GLAM's 30th anniversary, now expanding its support to organizations championing environmental equality. Plastics for Change is a trusted source of fair trade-verified recycled plastic, actively working to reduce plastic waste on our planet. Thanks to our partnership, initiated last year, we were able to collect over 550,000 pounds of plastic (equivalent to 12,500,000 plastic bottles) from India's coast, while also providing essential social services to around 200 plastic collectors and their communities for a year. During our time in India, we rolled up our sleeves for beach cleanups, used E-tricycles to collect waste, and assisted in sorting plastics at the Plastics for Change recycling facility. Meeting inspiring local scrap shop owners, especially three remarkable women entrepreneurs who manage their own scrap shops with the support of M·A·C VIVA GLAM’s grant. Also we are beyond grateful to our VIVA GLAM Artists Ambassadors, who passionately advocate for and raise awareness about VIVA GLAM and the impactful work we do with our partners. #MACVIVAGLAM #maccosmetics #PlasticsForChange

Exciting News! 🌟 M·A·C has been nominated for a Webby Award, and your vote can make all the difference! Back in August, Sabrina Bahsoon, aka "Tube Girl" on TikTok, burst onto the scene with her infectious dance videos on London's tube. With her follower count soaring to 710,000, she's become a social media sensation, catching the attention of so many people around the world. M·A·C, always moving at the speed of culture, was the first beauty brand to collaborate with Sabrina. In September, we took Tube Girl from the underground to the runway at M·A·C's Face Show during London Fashion Week, showcasing our revolutionary Studio Radiance Serum-Powered Foundation. Now, as we aim for Webby glory, your vote can be the deciding factor! Your support means the world to us, so please cast your vote for M·A·C and let's bring home the Webby! 💄💃 #MACxTubeGirl #WebbyAwards #VoteMAC

Join us as we reflect on our dynamic presence backstage at AW24 Fashion Week! With nearly 30 shows under our belt and over 100 talented artists in the backstages of NY, London, Milan, and Paris. We've had the honor of collaborating with esteemed brands like LUAR WORLD, Kim Shui, MONSE, and more. Our makeup leads, including most celebrated artists like Diane Kendal and Isamaya Ffrench, alongside our own Terry Barber, Baltasar Gonzalez Pinel and Romero Jennings, brought unparalleled creativity to every look. M·A·C set the trend with our MACximal lipstick and celebrated Hyper Real skincare as stars of the season. Terry Barber, our Creative Director of Artistry, helmed the makeup teams for standout shows like Jonathan Cohen, RICHARD QUINN LTD, and Duran Lantink. According to Terry, “After several seasons of stripped-back minimalism there was a definite presence of bolder makeup details for AW24, particularly on lips with many designers opting for MACximal lipstick shades of strict red or decadent deep maroon as the statement of choice, set against highly perfected skin. It looks like makeup is about to become a lot more dressed-up again!” We can't wait for SS25 season💄✨ #MACBackstage #aw24 #maccosmetics #beauty #fashion #fashionweek

That’s a wrap, AW24! Congrats to our backstage teams for another incredible season, which spanned over 29 shows across New York, London, Paris & Milan and coincided with our 40th anniversary as a brand. We are obsessed with the bold eye looks we co-created for Vivienne Westwood show with lead makeup artist Isamaya Ffrench.   Fashion Week is fundamental to the brand’s founding DNA, explains Terry Barber, M·A·C’s global creative makeup artistry director: “M·A·C backstage feels like a natural habitat. What designers love about working with M·A·C is that the partnership doesn’t come with a set of rules. They don’t have to feature the latest collection or new launch; it can be a statement look or subtly nuanced, glamorous or anti-beauty, classic or avant-garde. It is always the story told through beauty that interests M·A·C rather than simply promoting a product.”   Thank you Harper's Bazaar for the great article.    #maccosmetics #fashionweek #backstage #beauty #MACtrend #trend

Pushing things to the max has always been part of the M·A·C DNA. Trend, artistry, individuality, performance, innovation, good ingredients, social responsibility and style...you name it, we dial it up in everything we do.   So, we didn’t hold back when it came to reformulating and refreshing our iconic Matte Lipstick. Can’t mess with perfection? We can. Introducing…M·A·Cximal Silky Matte Lipstick.   The icon that changed the world we glam in has been maxed out to give lips MORE, with a new silky matte finish and good-for-lips formula that looks richer, feels better and lasts longer. Images by: Carlijn Jacobs Gordon Von Steiner Makeup: Terry Barber Styling: Patti Wilson Creative: Drew Elliott Cast: Danna Paola, Georgia Palmer, Sora Choi, Simona Kust, Kristen McMenamy and Alva Claire #maccosmetics #MACximal #lipstick #beautyindustry #beautynews

"In loving memory of Iris Apfel, we reflect on the indelible mark she left on the world of fashion and beauty. A true icon, Iris defied age and norms with her unique sense of style and unwavering confidence.    We are reminded of her words, that beauty is subjective and ever-evolving: 'Nothing exists in a vacuum, so of course style and beauty are connected...' When M·A·C collaborated with Iris in 2012, she showed us the power of individuality and self-expression, urging us all to embrace our own unique beauty.   With her wisdom, Iris taught us that true beauty stems from within: 'Beauty is largely in your head...' Confidence, she believed, was the key to unlocking one's true allure.   Iris's spirit of experimentation and authenticity will continue to inspire us: 'Experimenting is very important...' she declared, championing self-discovery and expression. Today, as we bid farewell to this remarkable soul, let us carry forth her legacy of boldness, creativity, and unapologetic authenticity. Rest in peace, dear Iris.🌹"