🚨 Announcing our 2024 LMA Fest program highlighting strategies for philanthropy, AI, digital sales, first-party data! 📅 Join us in Chicago at the Gleacher Center, September 23-25 for LMA Fest – a unique event focused on revenue, opportunities, and the future of local media. 🗒 Agenda topics include: Senior level track: 💠Leaders from Knight Foundation, MacArthur Foundation and Press Forward share major updates 💠Top CEOs share their state of local media 2024 💠Local News Policy Unpacked: A Discussion with Steve Waldman Digital sales track: 💠Borrell’s Corey Elliott will share what SMBs want and need from advertising and local media 💠Get four proven sponsorship sales ideas in a fast-paced 40-minute session 💠Learn about real-world strategies and programs that maximize revenue from first-party data ✅ Check out the agenda here - https://lnkd.in/gXYiWPZA
Local Media Association
Technology, Information and Media
Lake City, Michigan 4,329 followers
“We are intensely focused on helping local media companies discover new and sustainable business models.”
About us
A strong local media ecosystem is essential to a healthy democracy. Our two organizations are here to help. Local Media Association works with 3,000+ newspapers, broadcasters, digital news sites and R&D partners to help achieve their business goals. Local Media Foundation, a 501(c)(3) charitable trust, leads innovative programs that promote sustainability of journalism and news media.
- Website
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https://localmedia.org
External link for Local Media Association
- Industry
- Technology, Information and Media
- Company size
- 11-50 employees
- Headquarters
- Lake City, Michigan
- Type
- Nonprofit
- Founded
- 1971
- Specialties
- Publishing, Sales and Marketing, Newspapers, Digital Media, Social Media, Online Advertising, Television, and Radio
Locations
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Primary
Get directions
PO BOX 450
Lake City, Michigan 49651, US
Employees at Local Media Association
Updates
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Join us for AI 101: A Beginner’s Guide to Artificial Intelligence in Business July 30 | 2:00 EST 💠 This insightful webinar titled ‘AI 101: A Beginner’s Guide to Artificial Intelligence in Business’. This informative session, led by Mirabel Technologies’ Senior Software Consultant Kayla Walsh and President and Founder Mark McCormick, will provide a comprehensive introduction to artificial intelligence and its transformative potential for businesses. During this webinar, you will: 💡Gain a foundational understanding of AI and its applications in the business world. 💡Explore a glossary of essential AI-related terms to help you navigate the evolving landscape. 💡Receive a glimpse into the projected growth of AI and compelling statistics that highlight its increasing impact on various industries. ⏰ Don’t miss this opportunity to learn from industry experts and discover how AI can drive innovation and efficiency within your organization. Whether you’re new to AI or looking to enhance your knowledge, this webinar is designed to equip you with the insights and tools needed to harness the power of artificial intelligence. 💠 Reserve your spot today and take the first step towards integrating AI into your business strategy. https://lnkd.in/gZ2QNxf2 Speakers Kayla Walsh, Senior Software Consultant Mark McCormick, President & Founder Presented by The Newspaper Manager
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Through her work with The Knight x LMA BloomLab publishers, Adriana Lacy created a 64-page playbook to help guide local news organizations toward better audience engagement. Highlights from the playbook include: 💡 Social media platforms have become increasingly fragmented, segmenting audiences by age, political preferences and interests. 💡Content creators should leverage the power of AI-powered data analysis tools to boost SEO strategies with advanced keyword research and trend analysis. 💡Publishers should shift their focus from lead generation or driving traffic to establishing and nurturing strong relationships with potential customers. 💡Publishers should create well-structured listening surveys that reach larger audiences by including a variety of questions that gain a comprehensive understanding of individual readers’ interests, passions, perspectives, reading habits, satisfaction levels and more. Lacy’s work was made possible by a generous grant from the Walton Family Foundation. The Knight x LMA BloomLab launched in 2022 thanks to a $3.2 million, three-year grant from the John S. and James L. Knight Foundation. Request the download of The Reader-First Newsroom report using the link below! https://lnkd.in/g2Vq5ZA2 John Celestand Robert Walker-Smith Apryl Pilolli Jay Small
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Colorado Media Project and Local Media Association are pleased to announce the 14 news organizations selected to participate in an intensive, six-month fundraising lab that brings the proven training of LMA’s Lab for Journalism Funding and CMP’s insights into Colorado philanthropy to independent news organizations across the state. “As a BIPOC-led and -serving newsroom, we offer a unique perspective. The Lab will be an instrumental tool in helping us bridge the gap between what we currently provide and the evolving needs of our readers.” - Brittany Winkfield - Denver Urban Spectrum Frank Mungeam Liz White Notarangelo Joanne Heyman Jennifer Preston, Joaquin Alvarado The 14 news organizations selected are: ASPEN JOURNALISM Boulder Reporting Lab Bucket List Community Cafe Chalkbeat Colorado Colorado Community Media The Colorado Sun The Crestone Eagle Denver Urban Spectrum The Durango Herald The Florence Reporter KUNC News Pikes Peak Bulletin Sentinel Colorado Sopris Sun/Sol del Valle
Meet the 14 newsrooms selected for the 2024 CMP/LMA Colorado News Philanthropy Lab
http://localmedia.org
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Local Media Association reposted this
Thanks to KUSA-TV, 9NEWS for including the National Trust for Local News' press project in Colorado as part of its important segment on local news in the state's small towns. We're proud to be part of the vibrant Colorado media ecosystem and look forward to opening our new press soon! https://lnkd.in/gCMQ5rCd
Small town newspapers making a comeback
9news.com
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Check out the latest R&D Q&A with Alliance for Audited Media’s Kevin Rehberg. Rehberg helps news media organizations leverage their AAM to better reach advertisers. Kevin advocates for media transparency and feels any part he can play in helping local media companies is highly rewarding. https://lnkd.in/gMWTdNDe
Q&A with the Alliance for Audited Media’s Kevin Rehberg
http://localmedia.org
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Revenue generation ideas for publishers! Get registered in the link below for a free webinar from Indiegraf and Amanda Zamora.
Calling all independent publishers and content creators! 📣 If you're eager to boost your revenue while staying true to your mission, join our special live webinar and Q&A with Amanda Zamora. Get live advice from a seasoned journalist with 25+ years of experience. Seats are limited—bring your questions and secure your spot now! https://lnkd.in/geYrr5sJ
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What gives Anchorage Daily News Publisher Andy Pennington hope about the local media industry? The willingness of people to pay for news in the past few years. Read more about the company’s successes in our Member Success Stories: https://lnkd.in/gfGTqkYC
LMA member success story: Anchorage Daily News
http://localmedia.org
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Frank Mungeam shares three top takeaways for local news leaders from the just-released 2024 Reuters Digital News report. https://lnkd.in/gd67nJRX
Top takeaways for local newsrooms from the Reuters Digital News Report
http://localmedia.org
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Fantastic opportunity below from the Blue Engine Collaborative team! 25 news publishers will get guidance on turning election-driven audience surges into long-term loyalists, paying supporters, and sustaining digital reader revenue over time. Deadlines and details below!
📣 Coming soon: The 2024 Google News Initiative Reader Loyalty and Retention Lab in North America! The Lab will guide up to 25 news publishers through the 2024 election cycle and other major news events, helping participants turn an election-driven audience surge into long-term loyalists, paying supporters (subscribers or members), and, critically, sustaining digital reader revenue over time. By leveraging spikes in audience interest from elections – as well as other significant events like sports championships and extreme weather seasons – publishers will practice strategies to deepen their connection to audiences and, importantly, keep them engaged after the news cycle ends. Here’s a sneak peek at what’s included in the six-month Lab starting in August 2024: • Audits and Reviews: Evaluate your current practices and receive strategic guidance. • Interactive Workshops: Learn and implement best practices in digital audience loyalty and retention. • Individualized Coaching: Get personalized support from Blue Engine’s team of advisors and subject-matter experts. • Community of Practice: Share insights and results with peers in a collaborative environment. Applications are open until July 21 at 11:59 p.m. ET. Learn more and apply here: https://lnkd.in/gqRbKbxQ News organizations will be asked to commit a cross-functional team of 3-5 people (representing the newsroom, digital marketing, product/tech/UX, and data/analytics). This team will commit up to four hours (including live virtual sessions, recorded videos, small-group discussions, and coaching calls) per week during the program, not including holiday breaks. Teams will be required to keep a log of results throughout and submit a short report of your performance at the end of the program. We will evaluate your application based on your impact on the community you serve, how prepared you are to pursue your business’s biggest consumer revenue opportunities, and your willingness to commit to the program’s requirements. Lab participants will join an active community of news organizations that remain allies for one another long after the conclusion of the formal program. Here’s to building lasting relationships with our audiences! 🚀 Follow us here on LinkedIn for updates on this and other programs.
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