Innovating products that are better for people and the planet is a multidimensional challenge. 🌎 Your team may be mission driven. 🌱 Your mandate may be to use more sustainable materials. 🏅 But you still need to go to market with a product that looks and tastes great, too. That's where in-home usage testing (IHUT) is crucial for ensuring your product ticks every box ✅ See how SnackFutures by Mondelēz International used IHUT--and how 14 other brands did, too--to win on shelf: https://lnkd.in/e_KrT_AH
Highlight
Market Research
New York, New York 4,249 followers
Next-gen in-home product testing. Leveraging tech to offer agile, targeted, robust product insights.
About us
Highlight is an in-home product testing platform that lets you do good research fast. We streamline everything from recruit to data set, including all the logistics of getting your product to your target customers, whether they are cat-owning millennials or women over 50 in California with oily skin looking for retinol.
- Website
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http://www.letshighlight.com
External link for Highlight
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2020
- Specialties
- Test and Learns, In Home Usage Tests, Product Testing, Product Research, Concept Testing, Attitude & Usage Studies, Benchmarking, and Market Research
Locations
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Primary
New York, New York 10019, US
Employees at Highlight
Updates
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The Highlight team has had a blast this week at Quirk's Media NY! Huge thank you to mandy daneman, Target's Director of Owned Brand & Product Insights for Apparel & Accessories for joining us on the stage yesterday to share insights from their private label success stories 📈 💰 We'll be at booth 428 through the end of the day Thursday--come say hello 👋🏽 and ask us about physical product testing!
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Excited to partner with the Woxi team! 🤝
We are happy to announce that Highlight is joining our Woxi Ready partner program! Highlight's in-home lightning speed product testing frictionlessly feeds Woxi’s predictive analytics, combining a full understanding of consumer product experiences with how they impact the future sales of the new product. Learn more about Highlight https://lnkd.in/gEArpT3R
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Something big is in the works! 👀 Be a part of it beginning July 24: https://lnkd.in/enNAmQsJ
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We can't wait to see you at all Quirk's NYC this week! (by Quirk's Media 🎉 ) Come find us at Booth #428, and don't miss our session on Wed at 4pm in Room 2 with Target's Director of Insights for Owned Brand Apparel & Accessories, mandy daneman, and Highlight's CRO, Calista Corley! They'll be discussing the growing power of private label brands, and the opportunity retailers have to meet the moment with consumer-led innovation. https://lnkd.in/eCyn4iK5 See you there!
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3 things you may not know about whip cream innovators Whipnotic: 🍦 Only a few days short of the 2nd anniversary of their founding, they won Naturally New York's Pitch Slam! 🍒 Co-founder and president Tracy Luckow is a #CPG R&D scientist with decades of experience at legacy brands like PepsiCo, Danone, and Sabra Dipping Company 🍰 Whipnotic has 31 claims on their patented nozzle that swirls two substances together--and it can be used whether you're whipped cream, sunscreen, deodorant or any aerosol product. Learn more about this quickly growing brand (and be sure to try some for yourself! 😋) https://lnkd.in/ea79-fHj
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Come say hello to the Highlight team at booth 601!
🎯 Visionary Sales & Marketing Leader | Over a Decade of High-Impact Experience | Data-Driven Strategist 🎯
Emma Steele and I are back for Day 2 at #theleadsummit in NYC! We are soaking up insights from Day 1 and having fantastic conversations with industry leaders. Here are our key takeaways from sessions and our conversations for emerging, midmarket, and enterprise CPG companies: 1. Innovation is Key: Whether you’re an emerging brand or an established enterprise, staying ahead with innovative products and strategies is crucial. 2. Customer-Centric Approach: Understanding and anticipating customer needs can set you apart. Personalization and tailored experiences are more important than ever. (Highlight can help you here!!) 3. Sustainability Matters: Consumers are increasingly eco-conscious. Sustainable practices are not just good for the planet but also resonate with today’s market. 4. Digital Transformation: Leveraging digital tools and data analytics can drive efficiency and growth across the supply chain and customer interactions. A #highlight was our conversation with Allison Ellsworth, CEO of poppi, who shared invaluable insight on how she created a brand consumers love based on her own #unmetneeds!! Looking forward to applying these learnings and continuing these impactful discussions! #TheLeadSummit #CPG #Innovation #Sustainability #DigitalTransformation
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Spots are filling up FAST 🔥 On Wednesday July 24 at 1pm ET/10am PT, catch professional snack sommelier and CPG thought leader Nate Rosen talk all things "better for you" with Highlight Founder and CEO Dana Kim. They'll discuss: 🔥 The “Better for You” trends driving product innovation 🔥 The evolving definitions of “Better For You” within the CPG space 🔥 How brands can better understand their consumers Secure your spot today: https://lnkd.in/enNAmQsJ
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Highlight's coming to The Lead Summit this week! Come visit our booth (#601) on July 10-11 to see how in-home consumer testing can be easy and quick. Get the data insights you need to innovate at the speed of consumer preferences 🚀 Just ask Emma Steele or Jenny B. how! See you at #TheLeadSummit 🎉
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Before you jet off for the holiday, do yourself a favor and make a smart decision for Future You: register for the Highlight Reel on July 24! This 30-min virtual event will feature CPG industry expert Nate Rosen and Highlight CEO Dana Kim in a conversation about "better for you" brands--are they really better for business? Secure your spot today--and prepare your questions for Q&A! https://lnkd.in/enNAmQsJ