Knotch

At #ContentConnect2024, we explored the crucial balance of quality over quantity in content creation. There is a challenge that many businesses face: the urge to "throw things at the wall and see what sticks." But more isn't always better. Leveraging data and sentiment analysis allows us to advocate for fewer, higher-quality pieces of content that truly resonate. By focusing on psychographic value drivers and storytelling, brands can create #impactfulcontent without flooding the zone or over-engineering. Pilots and MVPs can help content organizations iterate quickly, gathering data with niche audiences to guide further investment and tackle skepticism. Watch the full session on demand to learn how to use data-driven insights to refine your content strategy! Watch the full session on demand now: https://lnkd.in/dX3KnpTz Insights from Kaiser Permanente, Synchrony and Square

🚨 NEW HIRE ALERT! 🚨 We are so excited to have Carolyn Scott on the team as our newest Customer Success Manager! Here are some fun facts about Carolyn: 👩💼 She started her career working in insurance claims, which she transitioned into a CSM role supporting insurance SaaS. 🚀 She made the jump into the startup world five years ago and has scaled CSM teams and processes since. 🥎 She loves a good competition and has played sports her entire life. She still manage to squeeze in a weekly softball game between all of her six and three year old's activities!

At #ContentConnect2024, SmileTrain's Brandon Lawson highlighted the insights he gathered, including the value of addressing common concerns and challenges in large organizations, where content can often be subjective. 🤔 "It's all about making data-driven decisions and working collaboratively to speak the same language," Brandon notes. 💯 Didn't make the event? 🌠 Watch it on demand now! 👉 https://hubs.la/Q02CG04-0

"At Carta, everyone producing content is keenly bought into the metrics we’ve assigned." - Nicole Baer, CMO, Carta At #ProsAndContent2024, we learned that clear goals settle creative anxiety and align efforts. Discover how combining art and science drives successful #contentstrategies. 🎥 Watch the full session on demand now: https://lnkd.in/eigwiibJ

"Content Connect was my favorite event of the year! The convergence of data, content, AI, and storytelling by the speakers was incredible." 🎥 Did you miss it? 🙌 Watch the full event on demand here: https://hubs.la/Q02CF4yk0 #ContentConnect2024

🎥 Watch #ContentConnect2024 On Demand! In a dynamic discussion at Content Connect, Carla Hassan, CMO of JPMorgan Chase & Co., and Chris Stang, CEO of The Infatuation, delve into the challenges and solutions in content management at scale. They explore the importance of strategic consistency and the necessity of rewriting rules to keep pace with high-volume content production. Carla emphasizes the need for clear guidelines to maintain consistency in voice, look, and feel across content. ✏️ Chris highlights the unique challenges faced by The Infatuation, where rapid #contentproduction requires an agile legal review processes. 👀 Don't miss out on their valuable insights on balancing creativity with operational efficiency: https://hubs.la/Q02Cl30q0

"The one word which kind of describes this movement, or this wave of AI, it's democratization. The technology now is so mature that anybody can use it." - Gaurav Sharma, Head of AI Research, Typeface 💡 At #ProsAndContent2024, we explored the practical applications and current experiments in the AI space. 🤖 While many AI startups showcase impressive demos, the real challenge lies in integrating these innovations into market-ready solutions. Watch select sessions from Pros & Content on demand now, and gain insights into how AI is transforming #contentmarketing: https://lnkd.in/ebsbyCJ8 Powerful insights from Shafqat Islam, CMO of Optimizely

🚨 Breaking news: 🤔 What people say vs. what they do isn't always the same. 💫 St. Jude's partnership with Knotch bridges that gap. 🎤 Jason Brock, VP of Performance Marketing at St Jude, learned through Knotch Insights that patient stories, not science and research, resonate more with their high earner segment. 📈 This led to a 20% click-through rate and a 5% conversion lift. ⭐️ Discover how Knotch can transform your content strategy too. 🎯 Request a demo today: https://hubs.la/Q02CknLr0

Only 50% of marketers feel confident in maximizing AI's value for their organizations. Current tools like OpenAI and ChatGPT excel at generating copy quickly, but often lack the depth to drive real results. Discover why the next-gen #AI tools are all about performance in our blog: https://hubs.la/Q02Dd1jz0

Discover the power of a connected journey! Lauren Wagner Boyman, CMO of KPMG America, shares how Knotch's measurement capabilities have transformed their content strategy, leading to 3x more conversions. 📈✨🏆 Learn more about how Knotch can give you an X-ray into your content journey: https://hubs.la/Q02DcVr10