King & Columbus

Every week, the King & Columbus team gathers for The Virtual Water Cooler. It’s our space to discuss what we would typically chat about around the office water cooler: cool campaigns, interesting industry updates, trends, and our predictions for the future. This week, our focus is on the future of influencer marketing, platform updates and some A.I. hiccups. 💬 Instagram adds "limits" feature. 🎉 TikTok v. United States Government. 📱 Influencer Marketing drives action. 💭 TikTok Studio is here. ✍️ Google's AI Overviews sprials misinformation. Which update do you look most forward to keeping up with?

Team synergy at its finest! This past weekend, two of our team members, Rachael and Megan, accompanied a valued client to the Riverdogs game, ensuring a great time for all! Our commitment to client satisfaction and fostering strong relationships is always important here at King and Columbus. Cheers to memorable outings, team bonding and strengthening partnerships! 🎉 #TeamBonding #ClientEngagement #ProfessionalDevelopment

Today, on National Small Business Day, we extend our appreciation to the dynamic small businesses which powering our economy and community. In celebration of this occasion, we're delighted to offer a few insights into enhancing social media engagement—a critical facet of modern marketing strategy.    Leveraging all social media platforms effectively can propel businesses to new heights, no matter the size or industry. At King and Columbus, we're committed to empowering entrepreneurs with the knowledge and tools to thrive in the digital landscape.   These three tips we've shared are fundamental to our every day work and we strongly encourage any small business owner to use them:         👨👩👦👦 : Stay Audience Focused         📱 : Optimize Visual Content          🗓 : Develop a Social Media Calendar   Here's to the resilience and innovation of small businesses everywhere! 🙌   If you're seeking guidance or support with any of these tips, don't hesitate to connect with our experts via info@kingandcolumbus.com.     #NationalSmallBusinessDay #SocialMediaMarketing #Entrepreneurship #ShopLocal #SupportLocal #SocialMedia #Engagement

Today, on National Small Business Day, we extend our appreciation to the dynamic small businesses which powering our economy and community. In celebration of this occasion, we're delighted to offer a few insights into enhancing social media engagement—a critical facet of modern marketing strategy.    Leveraging all social media platforms effectively can propel businesses to new heights, no matter the size or industry. At King and Columbus, we're committed to empowering entrepreneurs with the knowledge and tools to thrive in the digital landscape.   These three tips we've shared are fundamental to our every day work and we strongly encourage any small business owner to use them:         👨👩👦👦 : Stay Audience Focused         📱 : Optimize Visual Content          🗓 : Develop a Social Media Calendar   Here's to the resilience and innovation of small businesses everywhere! 🙌   If you're seeking guidance or support with any of these tips, don't hesitate to connect with our experts via info@kingandcolumbus.com.     #NationalSmallBusinessDay #SocialMediaMarketing #Entrepreneurship #ShopLocal #SupportLocal #SocialMedia #Engagement

On Tuesday, TikTok sued the U.S. government in order to stop enforcement of a bill passed last month that seeks to force the app’s owner, ByteDance, to sell the app or have it banned in the U.S. ByteDance argues that the law that was passed directly violates the First Amendment’s constitutional right of free speech.  Here at King and Columbus, we understand the benefit that TikTok brings to small businesses throughout the country and the impact that it has had on the market as a whole. This can be an extinction level event for some small businesses and creators who primarily have a following on TikTok. We’re always happy to help the industry navigate the changes that this may cause to the platform. To learn more about the latest happenings of the TikTok ban, stay connected with us on LinkedIn or feel free to reach out to our experts to see how this may impact your business and how we can help you navigate the roads ahead when it comes to social media marketing. Get in touch via info@kingandcolumbus.com.

Yesterday, US President Biden has signed a ‘TikTok ban bill’ into law. This bill requires ByteDance, the parent company of TikTok to sell it within nine months (or a year, if Biden invokes a 90-day extension) or else face a nationwide ban in the U.S. Citing freedom of speech as the company's key argument against the ban, ByteDance has declared that they plan to fight this bill in court. At King & Columbus, we know how important social media is to small businesses around the world AND what a role TikTok has played in supporting the small business community. We’re always happy to discuss and help the industry navigate the changes this may cause to the platform. For anyone impacted by this action, here's our tips on how to handle... 💻 Hold off on making any decisions about leaving the platform or your communities just yet. Legal actions are being taken to contest the ban, and even if it proceeds, ByteDance have 9-12 months to seek a buyer. 💻 In line with your overall strategies, keep exploring various ways to engage with the communities important to your brand. 💻 Testing alternative short-form formats like Reels or YouTube Stories could prove beneficial if you're considering a shift. Should you wish to discuss any of the above recommendations, our experts are on hand! Get in touch via info@kingandcolumbus.com

Another big opportunity for a new position created at King & Columbus, this one is for a Sr. Client Services Manager.

We're #hiring a new Sr. Client Services Manager in Columbia, South Carolina. Apply today or share this post with your network.

Every week, the King & Columbus team meets for The Virtual Water Cooler.  It’s where we discuss the things that would be talked about at the office water cooler - cool campaigns, interesting industry updates, trends, and what we think will happen tomorrow. This week, we're talking a lot about the future of influencer marketing, music on TikTok, and platform updates. 💬 TikTok launched the TikTok Trends Digest, a monthly guide to creating on-trend content. 🎉 Instagram announced “Backdrop”, a new AI generative tool in Stories to change the background on your images. 📱 TikTok launches it’s “Add to Music” app feature. 💭 Karat’s new tool tells creators exactly how much their peers are earning on various platforms. ✍️ Substack gets more social with the launch of DMs. What updates are you most looking forward to?

Adam Mosseri has once again highlighted the importance of crafting shareable content. It's a clear call to action for brands to focus on creating visuals that people are compelled to share, with a priority on DMs, followed by Stories, and then the Feed. This insight serves as a crucial reminder to place share-ability at the forefront of our content strategies and to monitor it as a key performance indicator. Swipe through to see some of other major social media updates over the few days.