January Digital

With their immense buying power and influence, why are women aged 55+ barely visible in the fashion industry? Our Sr. Director of Client Strategy & Service, Jeremy Ekes, connected with ROAR Forward’s Tony Case on why we see so few women 55+ in fashion campaigns. Jeremy explained that the underrepresentation stems from the misconception that younger adults have more buying power than they actually do. What many brands fail to realize is that including models from a broader age group brings authenticity and inspiration to campaigns. Remember Christie Brinkley is 70. Jennifer Aniston is 55 and Angela Bassett is 65. It’s past time to make fashion a more inspirational and inclusive place. For the full report, visit the link in the comments. #Fashion #Marketing #Representation

Lost in a brand media maze, struggling to find clarity? Amid tightening privacy laws and the rise of new media platforms, brands are struggling to navigate their way forward. Our SVP and GM Nick Drabicky guides the world's most notable brands and took to MediaPost to provide advertisers and brands with direction on how to emerge from this maze with confidence. This begins with: - Strong creative rooted in customer research - Unifying marketing efforts into cohesive campaigns - Embracing advanced measurement Visit the link in the comments to read Nick’s full article, and gain insight into navigating the evolving media landscape. #BrandMedia #Marketing #Measurement

Ally is a verb, not a noun! As we finish Pride Month here at January Digital and January Consulting, we are grateful to our entire organization, and especially our Proud Employee Resource Group, for making this month of awareness and advocacy so meaningful in both our New York and Dallas offices. We had the privilege of learning from industry icon and wonderful human Joseph Taiano on not only his experience in Marketing leadership, but his personal DEI journey. So many insights we’ll carry with us, including this a-ha moment: “Your network is your net worth. Be kind to people.” Our teams also had the opportunity to support Brooklyn Community Pride Center, Inc and Dallas Hope Charities this month by creating hygiene kits for those facing homelessness and housing insecurity. As we wrap up this month, we remain committed to making ally a verb! Celebrating, including, educating, and advocating, to ensure that the spirit of Pride continues to thrive year round! #Pride #PrideMonth #DEI

Data quality is paramount. Creative is the new targeting. AI should be leveraged to multiply creative iterations. We’re beginning to sound like a broken record… but these core themes have emerged through many recent industry events, and were front and center at the 2024 Meta Performance Marketing Summit. Our team was on the ground in San Francisco as Meta’s latest advancements were rolled out. There are some key elements that will impact the platform’s functionality and performance for advertisers and brands. For our full recap of Meta's Performance Marketing Summit, including the product updates your teams need to be prepared for, visit the link in the comments. #Meta #PerformanceMarketing #DigitalMarketing

What do the Savannah Bananas, Eddie Vedder and Crocs have in common? Find out from our Founder & CEO Vic Drabicky on the latest episode of the Face of Marketing podcast! Vic recently sat down with host Sean Halter, Tom Morrissy of Noble People and Laura Jones of Instacart to discuss marketing challenges and opportunities, people they admire within and outside of the industry, and everything in between! He shared insights on how AI is transforming marketing, uncertainties facing the industry, and his criticism of brands hesitant to take chances and get uncomfortable. Visit the link in the comments or wherever you get your podcasts to listen to the full episode! #Marketing #AI #Podcast

This July will mark 10 years since the first Amazon Prime Day first took the world by storm. While the core of the event remains the same - exclusive discounts and deals for Amazon Prime members - much has changed over the past decade. Prime Day success means knowing how to play the game in 2024. Check out our full blog at the link in the comments that explains how both Amazon sellers and non-Amazon retailers can make the most of the manufactured holiday. Though we don’t know the exact dates of Prime Day (likely 7/16 - 7/17) or participating products yet, we do know it is poised to be bigger than ever. #AmazonPrimeDay #PrimeDay2024 #Ecommerce #Retail

Not once. Not twice. Not three times. But for the FOURTH time, January Digital has been named one of Inc. Magazine’s Best Workplaces for 2024. This would not be possible without our remarkable team who exemplify our values and work together every day to create an inclusive, innovative work environment that is SO much fun! What makes January Digital a special workplace? - An annual wellness stipend - Paid volunteer opportunities - The chance to work with some of the most innovative brands like Steve Madden and Kendra Scott And there is so much more! Want to join us? We are hiring in both Dallas and NYC. Visit the link in the comments to see what makes us a best workplace. #IncBestWorkplaces #Marketing #Agency #Hiring

How do you get closer to your customers? Go to the stores! Talk to your store associates. Send your corporate team to work side-by-side with store managers. While this is not a novel concept, many retailers have lost sight of who their customers are and how to satisfy their needs. Connected data is paramount. Social listening is helpful. But, as Steve Dennis says in his book Remarkable Retail, "Empathy is the heart of a customer-centric strategy. Understanding and caring for your customers is paramount." Our President, Sarah Engel, sat down with industry icons Steve Dennis and Michael LeBlanc on the Remarkable Retail podcast, right after she finished the mainstage keynote with the remarkable, irreverent Chairman of IKEA,  Lars-Johan Jarnheimer. There, they spoke about the changes, struggles and opportunities within the current retail landscape in Europe and the U.S. For the full episode of Remarkable Retail, visit the link in the comments. #ShoptalkEurope #Retail #customers

“People need to dare to make mistakes because that increases their level of agility.” Lars-Johan Jarnheimer, Chairman of IKEA, believes that encouraging employees to run with “Go Bananas” wild card ideas fosters innovation, leading to a more dynamic culture within an organization. Our President Sarah Engel took the stage with Lars-Johan at Shoptalk Europe along with Nadine GRAF, President EMEA of The Estée Lauder Companies Inc., to discuss how the retail landscape is changing, how loyalty is being won, and how these innovative leaders are evolving and finding success while staying true to their brands’ identities. As the show was underway last week, there was a shift in the cultural zeitgeist and in the industry. The headline in European retail, and across the globe can be summarized in one word: Change. Read more about some of the changes and trends we heard most about at the show at the link in the comments. #ShoptalkEurope #Shoptalk2024 #Retail

Who are your most valuable customers? Did you know that in most cases, 20% of your customers drive upwards of 80% of your profit? In our recent discussions with Wharton professor, author, preeminent customer centricity expert and friend - Dr. Peter Fader, he pushed us to challenge our perspective on loyalty and stretch our definition of customer value. Now we encourage you to shift your mindset and embrace customer centricity. Read our full article to learn more about how to recognize and cultivate your high-value customers. #Loyalty #CustomerCentricity