New Reuters/Ipsos polling released today finds that Trump and Biden remain locked in a statistical tie among registered voters following the assassination attempt on Trump over the weekend and the selection of Republican Senator J.D. Vance as Trump’s running mate. https://lnkd.in/gT5mDqaS Chris Jackson Sarah Feldman Meanwhile, last week's ABC News/Washington Post/Ipsos poll shows that Kamala Harris could beat Trump in the 2024 matchup. Qualitative interviews conducted by Ipsos reveal what voters think of the poll and WHY they feel the way they do. First, we talked to undecided voters leaning toward Biden, then we spoke to undecided voters leaning toward Trump. Take a look. https://lnkd.in/gs4Bh4bC https://lnkd.in/gFCRdDPW Elizabeth Jarosz Mallory Newall
Ipsos North America
Market Research
New York, NY 40,549 followers
Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE
About us
Ipsos is one of the world’s leading independent market research companies controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a global research group with a presence in 89 countries. Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe. Simply put, Ipsos knows people. As one of the most innovative market research companies in the world we are constantly evolving to deliver a total understanding of people, society and the markets we all trade in.
- Website
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http://www.ipsos.com/en-us/
External link for Ipsos North America
- Industry
- Market Research
- Company size
- 5,001-10,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Innovation and Brand Strategy Research, Social and Corporate Reputation Research, Media and Brand Expression Research, Customer and Employee Research, and Survey Management, Data Collection and Delivery
Locations
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Primary
200 Park Avenue
11th Floor
New York, NY 10116, US
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2020 K St NW
Washington, DC 20006, US
Employees at Ipsos North America
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Jeff Freedman
Qualitative Consultant, Insights & Innovation at Ipsos in North America
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Liana Leider
Market Research Director
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Elizabeth Jarosz
Market Research Expert specializing in understanding the human condition | Competed on Donald Trump's "The Apprentice"
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James Conrad
Executive VP @ Ipsos | Market Strategy
Updates
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We're back on July 24! Join Ipsos’ political polling experts for our regular briefing of the need-to-know data and trends of today, and how they are shaping the 2024 elections. As always, we will take your questions live - don't miss out! https://lnkd.in/ge-xvjxV
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Join us on August 7 to hear senior leaders at Paramount, the Ad Council, and Ipsos explain how an empathetic and effective ESG strategy can help brands can connect with consumers and drive sustainable growth. Register today! https://lnkd.in/dfHf-8Jj
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1) Attention 2) Beliefs 3) Compliance. This month’s Insights to Activate focuses on the three key elements of behavior change – the ABCs – and how these ESG principles can help brands meet consumers’ needs while nudging them towards a better future. https://lnkd.in/gFXNcFsX 📚 read our detailed Point of View 🎞 join us on August 7 for our virtual online panel discussion 🔦 explore our toolkit ❤️ bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow https://lnkd.in/gB8qVUyR Claire Hanlon Jesse Itzkowitz, PhD Jessica Thurston Elise James-DeCruise Janelle A. James Chris Murphy Jason McGrath Aimee (Masterson) Davis Britt Calvert Peter Mackey Zach Sanders John Kiser Pedr Howard Andre Galiano
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RECORDED WEBINAR: Listen in as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/gZP8apPp
NEW: Generational Myths and Demographic Realities. Each of the world's top 10 economies now has a fertility rate of below 2.1. Are we ready for population decline? And are we as sharp as we need to be when it comes to understanding different age groups and generations? Watch/download this month's Ipsos KEYS webinar, including: * Geeta Ravindranath Lobo on Gen Z and how to separate the myths from the realities, including the need to be cautious and mindful of specific contexts * Jinna Yoon with a State of the Nation report from Korea including an introduction to the #DINKWAD folk: Double Income With A Dog, visible on the streets and in coffee shops from Seoul to High Barnet * Colin Ho on how we can better understand and meet the needs of different groups of older consumers https://lnkd.in/ezh-Ta8C Explore the Ipsos Generations Report, featuring opening remarks by Ben Page and detailed analysis on these topics and more. Online and downloadable versions here: https://lnkd.in/e2PpP2JS
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How did Mailchimp reach brand professionals looking to turn B2B “clustomers” to customers? With help from Ipsos. In our newest Insights to Activate client impact story, you’ll learn how Ipsos helped Mailchimp develop an award-winning campaign that boosted brand consideration among professional marketers. https://lnkd.in/gAUJ4i2s Anne Hunter
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Take a look at our June infographic exploring travel trends and how consumers are balancing aspirations with affordability. https://lnkd.in/gSXnpgQp James Conrad
Did You Know? Desire to travel is sky-high but affordability remains grounded, highlighting the gap between aspiration and action. Our latest infographic dives into the Travel Trends of 2024, exploring how consumers are balancing their travel aspirations with the realities of rising costs. Download the infographic and gain valuable insights into the evolving landscape of consumer travel! https://lnkd.in/dZkgH6bb #traveltrends2024 #consumerinsights
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Join us at NASPL June 22 - 25. We’ll share key findings and business implications from the Florida Lottery’s comprehensive research of the retail player journey and experience, offering valuable insights for optimizing scratch-off sales. https://lnkd.in/gCEi9CEg
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Join Ipsos' Matt Carmichael to hear exclusive research exploring the future of shopping and creativity, digging into the specifics of why trends are valuable and how smart companies are using trends to unlock growth. https://lnkd.in/gNwuBMpH Quirk's Media
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Neglecting inclusivity can carry significant costs, both financially and in terms of missed opportunities. In Janelle's AdAge article, she deep dives into the six areas every brand playbook should focus on. 👉 https://lnkd.in/gWWgy5Zh Content. AI. Suppliers. Product. Insights. People. Janelle is the Chair of Ipsos' Inclusion Council, a group of 30+ multi-faceted practitioners that excel in gleaning insights across 6 key categories critical for workplace and marketplace Diversity, Equity, and Inclusion initiatives. This team is particularly skilled at telling intersectional stories, amplifying traditionally excluded voices, and uncovering universal truths that connect with both mainstream and underrepresented audiences. They are culturally fluent experts who bring a variety of functional, industry, demographic expertise, and cultural context to consumer understanding. Reach out to Janelle today with your questions about incorporating DEI brand strategies. Janelle A. James