Instapage

🔓 Unlock marketing success in the #NewYear. Join us for tomorrow’s webinar: Marketing Resolutions: How To Boost 2024 ROI With Personalization During this webinar, hear from #Instapage’s Michele Barnes and Michael Egan as they discuss: ➡️ Common personalization mistakes (and how to avoid them) ➡️ How to set measurable goals for improving your campaigns ➡️ Proven strategies to improve your return on marketing spend 📈 Learn how to engage and convert your audience with confidence in Q1. 🔗 Time is running out - secure your spot! https://bit.ly/47EdPe7

While A/B tests are great for comparing a few variations of a single landing page element, they fall short when you need to test multiple elements at once. That's where multivariate testing (MVT) comes in. Multivariate testing allows marketers to compare multiple variables simultaneously, helping you determine which combinations maximize conversions. With MVT, you can: • Test radical web page modifications • Validate multiple hypotheses at once • Gain deeper insights into what works best for your audience Discover the specifics of MVT, its goals, benefits, drawbacks, and how it works in our latest blog: https://bit.ly/3zJOun8 #DigitalMarketing #MVT #MultivariateTesting #LandingPages #Optimization #Instapage

How can you tell if your landing page and website content are truly engaging your visitors? The answer lies in heat maps. 🔥 Heat maps help marketers understand visitor behavior on their landing pages—how far users scroll, where they click, which elements they focus on, and what they ignore. Our latest blog post explores what heat maps are, their benefits, and the best heat map tools you can use to help you get started with optimizing your pages. Read more here: https://bit.ly/3WcLYgq #DigitalMarketing #HeatMap #LandingPage #UserEngagement #Instapage

📩 Did you know that the success of your email campaigns mostly hinges on just 50 characters? 🤔 Your subject line is the difference between your lead seeing your offer and connecting with you and your email just sitting in their inbox, snubbed and unread. Your subject lines need to hit the right spot and intrigue subscribers just the right amount to increase your email open rates. Want more email subject line inspiration? Here are 17 irreverent, funny, sales, and retargeting subject lines for your viewing pleasure. Read more here: https://bit.ly/4d4lyVd #Instapage #EmailMarketing #SubjectLines #EmailCampaigns

The Generation team is a small one and the organization is a non-profit, so time and resources are limited. However, with Instapage as a partner, they had a reliable way to stay on track and having access to Instapage's professional services team and customer support in general made all the difference. Click to learn how Generation transformed their marketing strategy with Instapage: https://bit.ly/3yewCQC #Instapage #Generation #CustomerStory #MarketingStrategy #LandingPages

When Juliano Allegrini, Global Head of Marketing at Generation, was looking for a robust landing page solution to achieve their ambitious conversion goals, Instapage was a clear choice. Click to learn how Generation transformed their marketing strategy with Instapage: https://bit.ly/3yewCQC #Instapage #Generation #CustomerStory #MarketingStrategy #LandingPages

Generation is on a mission to transform education to employment systems to prepare, place, and support people into life-changing careers that would otherwise be inaccessible. With over 115,000 graduates across 18 countries and 86% employed within 180 days—their impact is undeniable. So, when Juliano Allegrini, Global Head of Marketing at Generation, was looking for a robust landing page solution to achieve their ambitious conversion goals, Instapage was a clear choice. Instapage proved to be the perfect fit, allowing Generation to personalize landing pages for different countries and message match their ads seamlessly. After intuitively redesigning their landing pages to be mobile-first using Instapage, Generation saw a remarkable improvement in landing page results, and an increase in customer stickiness and engagement. Learn how Generation transformed their marketing strategy with Instapage here: https://bit.ly/3yewCQC #Instapage #Generation #CustomerStory #MarketingStrategy #LandingPages

🌶️ Spicy landing page take: your landing page is only as good as the experience it provides. Visitors will likely ignore even the most irresistible offer if your page takes ages to load, the hero section has readability problems, or you've added too many navigational links on the page. And it's not just the users who care about page experience, Google also cares a lot. A good landing page experience (according to Google) depends on the following factors: ✔️ The usefulness and relevance of the landing page content ✔️ Navigational simplicity ✔️ Number of links ✔️ The page matches user expectations Learn which attributes describe a good landing page experience in our recent blog: https://bit.ly/3KyD8V7 #Instapage #LandingPageExperience #LandingPages #GoogleAds #QualityScore

Have a new product to promote and don't want it to get lost in your website's navigation menu? You need a product landing page—a dedicated page created to persuade visitors to take action on a product-related offer. Your product landing page needs to have a problem-focused headline, trust indicators, product benefits, and other optimization best practices. We've curated a list of 15 high-converting product landing pages to inspire your next page. Learn what works, avoid common pitfalls, and master the art of creating product landing pages that convert right here 👉https://bit.ly/4aHqdee #ProductLandingPages #LandingPages #Instapage

Can't find your footing in your category? Are potential customers not choosing you and just going for the competition? You need to differentiate yourself from competitors and establish yourself as the "best" in a specific category so that when potential customers need that problem addressed, they think of you. What's the first brand that comes to mind when you think about ketchup, Heinz? 🍟 How about tissues, Kleenex? 🧻 This is the power of product differentiation and positioning🏆 Product differentiation highlights what makes you unique and demonstrates that to your target audience via product messaging throughout the marketing funnel. Explore the ways you can differentiate your brand and look at examples of brands doing it right in this blog post https://bit.ly/3Kueo08 #Instapage #ProductDifferentiation #MarketingStrategy