How can you tell if someone is a sales champion or not? And what should you do if they are? Joe McNeill, CRO at Influ2, discusses these topics on the 30 Minutes to President's Club Podcast with Nick Cegelski and Armand Farrokh. Here are the key takeaways: ✅ Offer value to potential champions before asking for introductions – the reciprocity can lead to them introducing you to key decision-makers. ✅ Explicitly ask uncooperative contacts what you can do to gain their support, or find ways to bypass them. ✅ Align the champion’s motives with the business case and learn how to sell both. Watch the full recording for more insights: https://bit.ly/4c5SlZ0
Influ2
Software Development
New York, NY 6,873 followers
We make sure your ads find exactly the right person and drive engagement that results in sales.
About us
Make ads an essential part of the sales conversation. Influ2 is a person-based advertising platform that allows you to reach specific people within target accounts and see who interacts with your ads. Push relevant content to key decision-makers, track contact-level intent, and give sales the context they need to win valuable accounts. With Influ2’s person-based ads, you can drive 2.26x more pipeline by engaging decision-makers throughout their entire journey. Influ2 was named as a challenger in the B2B Advertising Solutions category of the Forrester Wave. Capgemini, Chargebee, Hexaware, and hundreds of other enterprise and mid-market accounts use Influ2 to generate and close the pipeline.
- Website
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https://www.influ2.com/
External link for Influ2
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Account-based marketing, Person-based marketing, Account-based advertising, Person-based advertising, B2B marketing, and B2B advertising
Products
![Click here to view Influ2]()
Influ2
Account-Based Marketing (ABM) Software
Influ2 is a person-based advertising platform that allows you to reach specific people within your target accounts and track their contact-level intent. With Influ2, you can turn ads into your ultimate sales multiplier: •Run person-based ads in sync with sales. •Gain transparency between sales and marketing. •Track revenue impact from the first touch to a closed deal. Influ2's advantages over traditional ABM tools: •Multichannel person-based targeting, including on Facebook, Instagram, LinkedIn, Amazon, Google DV 360, etc. •Contact-level intent that you can automatically streamline to your tech stack. •Revenue reporting that allows you to track program impact in dollars and cents. •Unique privacy-first algorithm that doesn't rely on IPs and cookies.
Locations
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Primary
Get directions
434 W 33rd St
Penthouse Floor
New York, NY 10001, US
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Get directions
1250 Borregas Avenue #44
Sunnyvale, CA 94089, US
Employees at Influ2
Updates
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How can companies win over decision-makers who are increasingly self-serve and digital-first? At this year’s Saleslove on Tour, Joe McNeill, CRO at Influ2, and Randy Littleson, CMO at Salesloft, discussed the non-linear nature of the modern buyer's journey and the importance of personalization at every touchpoint. Read the full article for key highlights from their conversation: https://bit.ly/3LslFOF
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Are your sales and marketing teams stuck in silos? At our webinar tomorrow, 🔶🔸Mason Cosby🔸🔶, Founder of Scrappy ABM, and Anna Tsymbalist, Head of ABM at Influ2, will talk about proven frameworks to create a truly unified program. The agenda is packed with actionable playbooks, ad examples, and automation tips. Save your spot here: https://bit.ly/3Lqxuoh
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"Honestly, Influ2 is an invaluable tool. Not only is it innovative, easy to use, and powerful, but the support you get from their team is unparalleled—something I’ve never seen from any other SaaS tool." - Brennon Cox, Demand Generation Manager at Simplus. Discover how the Simplus team uses Influ2 and who they think would benefit most from the platform.
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Influ2 continues its winning streak at G2. This summer, we secured such top awards as Best Results, High Performer, Best Usability, Easiest Admin, and many more. Influ2 also maintains its position as a Leader in Account-Based Advertising for the fourth season in a row. It's all thanks to our incredible customers and their continued support, reviews, and feedback.
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You can't run an ABM marathon before you learn how to walk. 🔶🔸Mason Cosby🔸🔶, Founder of Scrappy ABM, and Anna Tsymbalist, Head of ABM at Influ2, know how to build a powerful ABM program from the ground up. Join them on Jul 17 for a live masterclass in creating coordinated marketing and sales programs where they’ll talk about: ✅ Playbooks for reviving lost opportunities, re-engaging prospects after missed meetings, and promoting event participation; ✅ Ad and landing page content to create for each playbook; ✅ Triggers to automate the process. Save your spot here: https://bit.ly/4eK2HjT
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From spotting red flags in champions to boosting productivity with playing cards, Joe has got every tip in the book. And he's happy to share his secrets.
Author of Cold Calling Sucks (And That's Why It Works) | Founder of 30 Minutes to President’s Club
Can't get your champion to intro you to their boss? Here's an approach to try from Joe McNeill: --- 𝐒𝐭𝐞𝐩 𝟏: Ask- what needs to be true for you to be comfortable making the introduction? Example talk track: "Mark, I totally hear you that it might be a little early to put this in front of the firm's Managing Partner. Based on my experience, that person will usually need to be involved for sign-off at some point. What boxes do you feel like we need to check in order to feel comfortable getting Emma involved?" --- 𝐒𝐭𝐞𝐩 𝟐: Now that you know the measurement criteria, you don't have to blindly stumble through endless meetings & demos. Since you understand the criteria they are measuring against, you'll be able to tailor your demo/presentation to more directly address the things your contact is measuring you against. --- 𝐒𝐭𝐞𝐩 𝟑: If the measurement criteria they give you is unreasonable...you don't have a champion, you have a blocker! At this point, you might decide to cut bait with the person you were talking to and “re-prospect“ higher into the account. ___ Joe McNeill, the CRO at Influ2 joined us on 30 Minutes to President's Club this week with some really useful stuff around working with and building champions who'll help you get your deal done. If you want to learn how to empower your buyer to socialize + build consensus with their internal team, you might enjoy this one.
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In this webinar, Anna Tsymbalist, Head of ABM at Influ2, shares the secrets behind our top-performing ads. She covers everything from basic value propositions to complex automation-dependent campaigns. Tune in to learn: ✅ How Influ2 approaches personalization in B2B, and why it doesn't have to follow a rigid formula. ✅ How to advance ads at the pace of each individual prospect and the triggers to use for that. ✅ Which ads to launch at each stage of the buyer’s journey. Watch the full recording here: https://bit.ly/3RwAPWA A big shout-out to Davis Potter, CEO of ForgeX, for hosting this webinar.
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Influ2 has won a golden Globee Award for being a Marketing, Advertising, and PR disruptor. Last year, we launched Influ2 V2, evolving from person-based advertising to full-scale revenue marketing. This new platform, designed to tackle modern GTM challenges, earned us recognition from the Globee Awards committee. A huge thank you goes to our customers and incredible team. 🏆👏
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Say hi to our team at Saleslove on Tour today 👋
Saleslove on Tour is in full swing. Don't miss Joe McNeill, CRO of Influ2, sharing his insights on building trust with buyers throughout their entire complex journey. His live talk will take place at 2:20 PM CDT. Our team is also ready to chat about all things advertising and growing your sales pipeline. You can find them by the White City Ballroom. Step by!
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