Accor continues to expand its portfolio of premium, midscale and economy brands across Europe with an array of new hotel additions and a strong line-up of openings slated for the first part of 2024.
Patrick Mendes said: “Europe is the historical home of Accor and continues to offer exciting opportunities for the hospitality sector, and our growth strategy is fully aligned to cater to the evolving markets and travellers’ expectations. 2023 was a record growth year, showing the attractiveness of our diverse brand portfolio. 2024 marks the first full year for Accor’s Premium, Midscale and Economy organisation, and we are looking forward to unlocking the full potential of this incredibly diverse region this year and well into the future.”
In the first several months of 2024, Accor has already welcomed a host of new properties such as TRIBE Milano Malpensa and Mercure Tirana, while continuing to expand the ibis, ibis Styles, ibis budget family with new economy hotels in France, the UK and Romania. Across the Group’s premium network, Swissôtel has recently launched in Montenegro and Georgia.
In the Mediterranean basin, a key growth focus of Accor, the Group is set to expand its presence with new openings in Italy and Cyprus under the Mercure Hotels and Handwritten Collection brands, in addition to strong growth in France, with over 30 new openings expected in the first part of 2024. Some other key European growth highlights include the upcoming opening of a flagship Novotel Hotels property in Hamburg and in Bruges, the debut of ibis Styles in Iceland and greet in Brussels, as well as the opening of the first TRIBE hotel in Latvia. In the UK, Accor is set to expand the TRIBE Hotels brand with a new hotel in Manchester and a new ibis Styles at Gatwick Airport.
The Group has robust development plans for its premium hotel portfolio, with the expected opening of Mövenpick Resort & Spa Karpacz and Mövenpick Wrocław, both marking the launch of the brand in Poland, and the debut of the Pullman brand in Montenegro and Hungary, in addition to a new Swissôtel Hotels & Resorts property in Romania.
In the New East, Accor is continuing to expand in sough-after destinations in Georgia, with the upcoming opening of NOVOTEL Tbilisi Center and ibis Styles Batumi, as well as the addition of Mövenpick Winter Park Baku in Azerbaijan.
Philippe Bijaoui added: “The growth of our Premium, Midscale and Economy portfolio is testament to the recognition and trust consistently shown by our guests and hotel partners in the region. This is just the beginning, and we remain committed to our expansion strategy with a clear roadmap to not only consolidate our presence but also explore more high-potential destinations where we know travellers want to be.”
Read more 👉 https://lnkd.in/ei2VMCxW
