Hong Kong Trade Development Council

Join us at the ongoing #HKTDC Hong Kong Book Fair, Sports and Leisure Expo, and World of Snacks event taking place at the HKCEC until 23 July, featuring 760 exhibitors and a wide variety of activities covering reading, sports, leisure, and snack shopping. This year's #BookFair presents books for all ages, with a dedicated children's section and more than 600 cultural events onsite and offsite, including acclaimed writers' seminars and book launches. Entry fee before noon is HK$10 with an Octopus card, while full-price ticket holders who enter on the first two days can enjoy free re-entry at certain time slots, and children aged 0-3 and adults aged 65 or above are admitted free of charge. Learn more: hkbookfair.hktdc.com/en/

As an annual anchor event of the #startup community, #StartupExpress saw this year's winning cohort embark on a new milestone with their creativity, #innovation, and outstanding pitches. The students' demo pitching sessions provided invaluable knowledge and inspiration for the next generation, while start-up booths offered hands-on product experience. Our distinguished judges' panel paid high compliments to this year's competing start-ups and shared exclusive insights. Watch the video to relive the experience! Learn more: bit.ly/hktdcsue

Paul Tirvaudey, Managing Director of Hong Kong Tramways, shares his experience of the Book Fair while highlighting #HongKong's uniqueness in safeguarding the natural environment and blending urban landscapes with heritage elements, in this #HKTDC "One minute with" interview. The HKTDC Hong Kong Book Fair plays an important role in promoting reading and enhancing the city’s attractiveness, he says. The fair is currently ongoing until 23 July at the HKCEC, along with the Sports and Leisure Expo and World of Snacks Fair, featuring over 760 exhibitors and more than 600 cultural events. Learn more: bit.ly/4f3Pa6X Watch the full video on youtu.be/aR8OSOoHqGg

Explore a world where #innovation and taste collide, and witness how groundbreaking technologies are revolutionising the future of #food at this year's upcoming #HKTDC Food Expo PRO from 15-17 August at the HKCEC. The expo will be running concurrently with the #HongKong International Tea Fair (hkteafair.hktdc.com). Register now for a free admission badge: bit.ly/3xbqM1U Learn more: foodexpopro.hktdc.com

In this #HKTDC "One minute with" interview, Aiko Sakai, Managing Director of the Miyazaki Prefectural #HongKong Representative Office, speaks about her experience at the Book Fair where she promotes tourist attractions in Miyazaki Prefecture, and expresses how Hong Kong as an international city offers various tourism activities and serves as a gateway facilitating seamless #export to Asia-Pacific regions. The Hong Kong Book Fair is currently ongoing until 23 July at the HKCEC, along with the Sports and Leisure Expo and World of Snacks Fair, featuring over 760 exhibitors and more than 600 cultural events. Watch the full video here: youtu.be/JWrZFwkPQxw

The HKTDC Hong Kong Book Fair, Sports and Leisure Expo, and World of Snacks open today and will run until 23 July at the HKCEC, showcasing 760 exhibitors and “diverse activities spanning reading, sports, leisure, and snack shopping,” said Margaret Fong, #HKTDC Executive Director. “This year's Book Fair will stage more than 600 cultural events, inviting over 250 prominent Chinese and foreign-language writers and celebrities to host seminars, promoting literary exchange and connecting book lovers through literature." The World of Art & Culture displays works from 31 regions, while the Sports and Leisure Expo offers a check-in spot for cheering on #HongKong's Olympians, and the World of Snacks presents more than 1,200 global snacks. The entry fee before noon is HK$10 with an Octopus card, and full-price ticket holders who enter on the first two days can enjoy free re-entry at certain time slots, with children aged 0-3 and adults aged 65 or above being admitted free of charge. Learn more: hkbookfair.hktdc.com/en/ Read the full press release here: bit.ly/4f3Pa6X

The HKTDC and Zhaoqing Municipal Commerce Bureau have established the Zhaoqing #GoGBA Hong Kong business support centre, through which the #HKTDC aims to jointly organise activities, share the latest policies, and facilitate visits for local enterprises, assisting them in understanding key sectors in #Zhaoqing and identifying opportunities. The HKTDC organised a dedicated event at the centre's opening, showcasing Zhaoqing's thriving #food sector. Over 40 F&B firms from both cities participated in the conference, networked, and discussed potential collaboration. Zhaoqing's food processing companies specialise in freezing and cold-chain #logistics, with the government supporting the sector through policies on land preparation and talent cultivation, as well as #export registration. In 2021, the Gaoyao District set up Mainland China's food processing park, introducing upstream and downstream food preparation chains. Read the full story on #HKMB: bit.ly/46dTgoX

The #HKTDC Belt and Road Summit is set to return on 11-12 September!   Don’t miss the opportunity to foster new business partnerships, gain insight into the latest #BeltandRoad collaborations, and more at one of the most important multilateral summits of the year.   Register now to enjoy the 30% #EarlyBird discount until July 26: bit.ly/4eTkpBm

The much-anticipated Hong Kong Shopping Festival is coming this August! The month-long event showcases over 200 companies and 230 brands across 6 major categories: Health & Wellness, Beauty & Personal Care, Home & Living, Fashion & Accessories, Tech & Gadgets, and Food & Beverage. The festival consists of Discount Month, bringing incredible promotions and offers on high-quality #HongKong products; and KOL Live-streaming sessions held in late August on leading #ecommerce platforms like Douyin, Taobao/Tmall, and JD.com.

In this "#HKTDC One Minute With" interview, Thomas Leung of PwC China speaks about the ample opportunities in capital markets while explaining how #HongKong, a "super-connector" between the East and the West, attracts foreign businesses and facilitates global capital access to the Asia-Pacific region and Mainland China. The Asian Financial Forum (AFF), convened annually in January, gathers global business leaders to share intelligence and explore new business opportunities.