Heartbeat

MM+M said YES to challenger advertising for yet another year! That’s right. We’ve landed a spot on the list for our unique, atypical approach to pharma. And this year, we’re celebrating in style with our decked-out rodeo jacket. What do you think? Should we make these IRL? 😊 #mmmagency100 #advertising #pharma #healthcare

You know what’s better than silver and gold? PLATINUM. We’re pumped to see this work for Alnylam Pharmaceuticals win the highest honor — a Platinum Award — in the Viddy’s Health & Wellness Commercials category. Surely the first of many shiny things for this campaign. #awards #viddys #pharma

From snagging client kudos to leading with compassion, these HB’ers made it look easy. As expected from our May +Impact Award Winners! Valentina Dao Shahmeka Smith Lily Alan David Spelman Maya Schindler . . . . . . . . #employeeexperience #companyculture #kudos #advertising #healthcare

Got 2 minutes?    You’ll want to check this out 👇   #MusebyClio sat down with our brilliant Creative Director Andy Mathurin as part of their #2MinutesWith interview series. Dive into his creative inspirations and commitment to making meaningful impact: https://lnkd.in/eQ6VGgwV #healthcareadvertising #inspiration #advertising

Madhuri…where do we even start?! She’s a true multi-hyphenate in every sense of the word and we're so thrilled that our very own EVP of Medical Strategy was honored as an MM+M Woman to Watch this year! As we toast to her achievements, here are a handful of highlights. 1) She's a crazy talented researcher. As a post-doc fellow, Madhuri worked as a neuroimmunology clinical researcher at a pharmaceutical company where she set up a novel animal model to test chemokine receptor antagonists for therapeutic use in MS. 2) She's an incredible marketing partner. Before she came to Heartbeat, she forged a groundbreaking collaboration with a renowned MS KOL, which has influenced neurologists globally to pursue earlier intervention for their patients. 3) She's a natural strategist. She's made a remarkable impact in market-shaping communications for treatments in mental health, oncology, cardiology, and rare diseases. And she was part of the team that helped Genentech’s OCREVUS go from 14th-to-launch to #1 most-prescribed MS therapy. 4) She's an ace team builder. Since joining Heartbeat, she has expanded the medical strategy team to over a dozen razor-sharp medical minds. Madhuri has also expanded her role to helm medical strategy for Saatchi & Saatchi Wellness. 5) She’s a damn good time. Beloved by all, adorably dorky about the science, yet keeps us cracking up with her sarcastic wit. Congratulations Madhuri! You dazzle us everyday. https://lnkd.in/eQfCvhJs #MMMWomentoWatch #Challengers #healthcareadvertising

In the face of challenges, these folks brought out the sledgehammer. Bravo to our April +Impact Award winners! Zhaoyi (Joy) Wang David Cooperman Lisa Sicilia Kristin Szostek Simon Beins Anthony Gallegos #awards #employeeexperience #companyculture

Talk about a win streak! “No Time to Wait” is officially a silver winner at the 2024 DTC Advertising Awards for Best Use of a Celebrity in a Disease Education Campaign/PSA! Shoutout to Bristol Myers Squibb and Pfizer for being our team captains and our partners Publicis North America, Carat, and Real Chemistry for being part of our dream team! #pharmaad #advertising #kareemabduljabbar #awards

Can we get an amen 👇 #pharmaad #advertising #challenger #healthcare

We want people to say “Wow, that was such a great pharma ad!” way more often. Like, starting today. At the recent Xpectives Health conference, our Prez James Talerico shared 5 ways that pharma marketers can make this happen:    1️⃣ Tell one good story. It’s hard to make an impression if your story and character-building only go surface-level. Viewers crave well-constructed storylines and dynamic characters. TLDR, give us someone to root for and focus on building one strong narrative.   2️⃣ Create the atmosphere. Aesthetics matter — for style and for believability. The world doesn’t need another earworm or golden hour scene.    3️⃣ Allow for personality. At the dinner table, you’re not telling your partner or friends about the generic moments in your life, you’re trying to retell the most unique thing that happened that day. Similarly, this should be mirrored in your ads. This doesn’t always have to be a bold and splashy effort (you’re not expected to create the next Flo from Progressive!). Instead, focus on finding quirks, avoiding tropes, and seeking individuality in the onscreen talent you hire and the performances you coax out.   4️⃣ Embrace the glorious mess. People can sniff out BS. No lawn is that perfectly mowed and no kitchen is that pristine after a group dinner. People aren’t one-dimensional and real life isn’t sterile like that. Viewers prefer relatability so embrace the mess and show them the crinkles and creases!   5️⃣ Feel the emotion. We all just want to feel something. Healthcare is emotional and rooted in something so deeply universal and fundamental to us all. Make it easy for people to empathize with you. You would be doing people a disservice if you flatten your creativity into the most generic expressions rather than pulling from the sources of inspiration all around us.   We'd love to hear your thoughts on this topic. Chime in below! 👇 #advertising #healthcareadvertising #pharma #pharmaad

These folks saw the bar. Then said “Eff that” and raised it higher. Cheers to our March +Impact Award winners 🎉 C. Ryan Dawson, MS Ashley Mathis Elizabeth Vayda Mala Coomar John Carter Fillman Isel "Izzy" P. #employeeexperience #companyculture #companyculturematters #awards