GrowthLoop

Our customer team has some incredible skills — but who knew they also had talent on the mini golf course? ⛳ After wrapping up strategy sessions at an offsite in #Denver this week, a few of our customer team leaders got in a round at Puttshack. We had a blast connecting, strategizing, and getting into some friendly competition. Congrats to Alexander Severt for taking the first place trophy! 🏆 #CX #GrowthLoopTeam

Reminiscing today about the Snowflake #DataCloudSummit and this fantastic quote from Braden Moore's presentation. 💡 What can a good #generativeAI engine do for your team? #SnowflakeSummit #martech #composableCDP

As the digital landscape shifts with Google's plan to (inevitably) phase out third-party cookies by 2024 plus new privacy regulations, marketers must adapt. This change impacts Return on Ad Spend (ROAS) and marketing efficiency, especially for those relying on programmatic retargeting. But there's a solution... Save (and protect) your marketing budget by analyzing the entire visitor journey, reducing ad spend on identity retrieval, and shielding data from ad blockers. This results in more accurate data, advanced retargeting capabilities, and better overall ad decisions. Our latest guide, "Optimizing Your ROAS in a Cookieless Future," reveals how a modern solution can save you potentially millions in wasted ad spend. In this guide, you'll learn: • What is the "cookiepocalypse" and how does it relate to ROAS? • Alternative data collection methods • Five steps for maximizing ROAS with GrowthLoop and MetaRouter • Example use cases for improving ROAS in a cookieless world Download the full guide here: https://lnkd.in/eVSXyUTQ #DigitalMarketing #ROAS #CustomerData #MarTech #AdTech

Consumers are changing all the time. Data is changing all the time. And when #marketing teams rely on #data and analytics teams to build audiences, it's hard to keep up with that speed of change. Staying relevant with customers means acting on real-time data and evolving your audience. How fast can your marketing team adapt to these shifts? A #composableCDP, built on a single data source in the cloud, provides that agility and flexibility marketing teams need. Hear more insights from Google's Yasmeen Ahmad and GrowthLoop CEO Chris Sell. 👇

When was the last time you took a close look at your business's customer journey? Understanding and accurately mapping the #CustomerJourney is critical to #marketing and #sales success. These tools help you: 📣 Improve communication across teams 🤝 Enhance customer experience (#CX) 💓 Increase customer loyalty and engagement 📈 Identify and measure areas of improvement 💸 Boost revenue and sales Not sure where to start? Grab one of our free customer journey map templates. These templates are easy to use, fully customizable, and don't require an email to download 👉 https://hubs.li/Q02FS4-00

Have your #SaaS bills gone up with the #AI boom? 💸 Chances are you’re paying for multiple AI solutions across your #martech stack. 📉 On top of that, these siloed platforms are working from limited #data sets, negatively impacting what GenAI can do for your organization. ☁️ Centralize your data – as well as your AI – in the cloud, with a single, best-in-breed LLM. In other words, put as much of your AI as you can in the hub, not the spokes. This will give your organization the ability to use AI across your MarTech stack, and lower your cost of ownership long term. 🏆 The result? More effective campaigns driving growth for less. #marketing #genAI #MarketingSolutions

Let's talk about a match made in heaven: marketing and data teams. Okay, okay. Maybe these teams have been “star-crossed” for a while. Why? Well, I need to poke at my marketing crew a bit. We’ve been treating the data team as a transactional partner for too long. But imagine this: What if these two groups actually joined forces, and had the same mission? 🤔 Here's the deal: 1. Collaboration is key - When marketing and data teams share the same GTM vision, they become a dynamic duo. We can leverage each other's strengths to drive better outcomes. 💪 2. Shifting the narrative - Instead of seeing data as a hurdle (get me my list! please!), work together to create a unified data strategy so it inspires the campaigns we could do. This benefits the entire organization. 🥳 3. Organizational shifts - We're not just improving campaigns by fostering collaboration between marketing and data teams. We're setting targets and driving fundamental shifts in how our companies achieve them. Now that's powerful. 💥 There are many, many reasons for data and marketing teams to join forces. The big one for me? The future of marketing isn't just about creativity…it's about creativity powered by data-driven insights. And together, there's no limit to what we can achieve. Let's break down those silos and pave the way for a new era of marketing excellence! Who's in? #MarketingWithData #CollaborationWins #DataDrivenMarketing

How does your #ROAS look lately? Dive into this comprehensive guide to get everything you need to know about improving your return on ad spend (aka ROAS) and how your results compare to industry benchmarks. Check it out in the GrowthLoop University 👉 https://hubs.li/Q02Fh0Ty0 #Marketing #DigitalMarketing #Advertising #AdSpend

Why choose a composable CDP? Co-CEO Chris Sell dives into the powerful benefits of composable CDPs in his latest MartechView article: 🔹 Save time: No more waiting! Self-serve interfaces let you create and manage campaigns instantly. 🔹 Stay flexible: Combine your favorite marketing platforms without being locked into one vendor. 🔹 Boost campaign speed: Work with a single, updated view of customer data for faster, more responsive marketing. 🔹 Cut costs: Reduce redundant data storage and dependency on marketing software vendors. Plus, see how our latest partnership with Snowflake is unlocking more benefits for marketers. #composableCDP #martech #marketing #data

Reflecting on a key moment from the Snowflake #DataCloudSummit panel with Braden Moore of Harris Blitzer Sports & Entertainment. Braden shared an inspiring real-world use case of how the 76ers and New Jersey Devils leveraged their data stack transformation to drive fan engagement with GrowthLoop directly from the data cloud: Braden highlighted a key example: Joel Embiid scoring 70 points in a game — an opportunity to immediately engage both avid and casual fans. This resonates deeply in today's marketing landscape, where speed to insights and speed to action are critical. The challenge? It's not just about getting data into the data cloud for insights; it's about swiftly turning those insights into meaningful actions. For Harris Blitzer, Snowflake provided the speed to insight, while GrowthLoop delivered the crucial speed to action. This collaboration empowered their teams to activate targeted communications through email and other channels within minutes of identifying fan engagement opportunities. For businesses navigating similar challenges, the lesson is clear: integrating robust data infrastructure with agile activation tools is essential. Share your thoughts or connect with me directly — I'm eager to hear about any use cases where companies are getting faster insights in Snowflake, and launching customer engagements to drive growth. #DataDrivenMarketing #DigitalTransformation #CustomerEngagement #SnowflakeSummit #GrowthLoop #FanEngagement