How do you make retention simple? Just roll over it! Sure, boost your tire and wheel alignment sales, but nothing beats elegant simplicity like TraXtion's TreadSpecX. Oh, and it turns out that customers love it because they won't be sold...they'll be informed! To learn more about TraXtion, schedule at demo at https://lnkd.in/gKAD598e . #GoTraXtion #dealerships #fixedops #fixedoperations #tires #wheelalignment #driversafety #customerretention Brad Kokesh Alexandra Mazzi Mike Gottschalk Scott Rea Lori Grospitz Kevin Lopez Ryan Hamilton Nolan Siegler Sandy Cerami Mike Vogel
TraXtion
Software Development
Irving, TX 3,656 followers
TraXtion technology enables automotive repair facilities to maximize fixed ops profit through data, engagement and trust
About us
TraXtion enables automotive service departments to capture tire and wheel alignment sale opportunity from every car, every time. More than software and hardware, TraXtion solutions innovate processes and deliver efficiencies that drive service revenue while delighting consumers. TraXtion is the software-forward, high-tech leader in tire tread and alignments measurements - we invented the space. Empower consumers to make informed decisions about tire and wheel alignment needs without taxing dealership staff and pressuring customers. If you haven’t compared us to the other guys – we need to talk!
- Website
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https://traxtion.com/
External link for TraXtion
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- Irving, TX
- Type
- Privately Held
- Founded
- 2008
Locations
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Primary
3010 Story Road W
Irving, TX 75038, US
Employees at TraXtion
Updates
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Why is retention the hot topic in fixed ops? It's actually the hottest issue in all of automotive. Why? Top 3 reasons: 1) Service more cars = selling more cars, 2) Reducing the dealer's customer acquisition costs, 3) Brand loyalty is slowly eroding among consumers, especially GenZ. Selling a car is a single transaction that doesn't establish loyalty. It's the 4 - 6 years of repeat servicing and a heightened customer experience that really builds retention. How does TraXtion fit into that equation? Let's talk! To learn more about TraXtion, schedule at demo at https://lnkd.in/gKAD598e . #GoTraXtion #dealerships #fixedops #fixedoperations #tires #wheelalignment #driversafety #customerretention Brad Kokesh Alexandra Mazzi Mike Gottschalk Scott Rea Lori Grospitz Kevin Lopez Ryan Hamilton Nolan Siegler Sandy Cerami Mike Vogel
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What have fixed operations leaders like Mike Vogel discovered behind the immediate tire and wheel alignment revenue opportunities TraXtion delivers? The long term benefits of better retention. To learn more about TraXtion, schedule at demo at https://lnkd.in/gKAD598e . #GoTraXtion #dealerships #fixedops #fixedoperations #tires #wheelalignment #driversafety #customerretention Brad Kokesh Alexandra Mazzi Mike Gottschalk Scott Rea Lori Grospitz Kevin Lopez Ryan Hamilton Nolan Siegler Sandy Cerami Mike Vogel
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We are pleased to announce that we will be attending the 2024 Orlando Parts & Service Conference. This year's theme, "Turning Obstacles into Opportunities Going Mobile," perfectly aligns with our mission to provide innovative solutions for businesses on the go. Be sure to stop by our booth and learn more about how TraXtion can help you turn obstacles into opportunities. Our team will be available to answer any questions and demonstrate our cutting-edge technology. We look forward to meeting you at the conference and exploring how we can work together to take your business to new heights. See you soon! Rosen Shingle Creek Orlando Booth: 15-16 July 24-27 #gotraxtion Scott Rea Anna K. Velázquez, MBA Alexandra Mazzi Brad Kokesh Kevin Lopez Lori Grospitz Nolan Siegler Ryan Hamilton
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In his article, Brad highlights the importance of building long-term relationships with customers in the Fixed Ops department. He stresses that it is not just about selling a product or service but rather creating a positive experience for the customer that will keep them coming back. Brad emphasizes the need for constant communication and engagement with customers even after their initial purchase. This can include sending personalized follow-up messages, providing maintenance reminders, and offering special promotions specifically tailored to their needs. He also discusses the impact of technology on customer retention in Fixed Ops. Brad's insights shed light on how a proactive approach toward customer retention can lead to increased revenue and brand loyalty for automotive businesses. His expertise serves as a valuable resource for those looking to improve their Fixed Ops strategy and create lasting connections with customers. #automotivenews #traxtion #dealerships #gotraxtion Brad Kokesh Scott Rea Nolan Siegler Kevin Lopez Lori Grospitz Anna K. Velázquez, MBA Alexandra Mazzi Ryan Hamilton https://lnkd.in/gSi6FJdk
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We're always promoting the "Sell the Green" philosophy - that is, letting customers know that their tires are just fine. Not only does it build trust with your dealership, the consumer will begin to view your store as a trusted advisor. Leaders like Adam Perlow get it. Plenty of opportunities to sell much-needed services, but very few moment to build relationships. Get to know TraXtion! To learn more about TraXtion, schedule at demo at https://lnkd.in/gKAD598e . #GoTraXtion #dealerships #fixedops #fixedoperations #tires #wheelalignment #driversafety #customerretention Brad Kokesh Alexandra Mazzi Mike Gottschalk Scott Rea Lori Grospitz Kevin Lopez Ryan Hamilton Nolan Siegler Sandy Cerami Mike Vogel
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Let's honor and salute the brave individuals who have fought and continue to fight for our freedom. We owe a debt of gratitude to these heroes who have risked their lives to protect our rights and liberties. Let's also take a moment to appreciate the diversity that makes America so unique and beautiful. As we gather together and watch fireworks light up the night sky, let us remember that unity is what truly makes us strong as a nation. Happy Independence Day! May we always cherish this day with pride, gratefulness, and patriotism in our hearts. God bless America! #traxtion #july4thcelebration #gotraxtion
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The factory warranty expires right about the time that vehicle owners need their first set of replacement tires. Ask yourself, "Does our dealership offer a compelling reason for consumers to purchase their tires from us?" The better question is, "Why haven't we monitored treadwear and positioned our store as the go-to solution for tires?" Instead of being reactive and competing with the aftermarket, you need to be proactive so that consumers don't have to shop parts and service from others. It also happens to be the time when consumers will be dipping into their own wallets for CP work. Get to know TraXtion. To learn more about TraXtion, schedule at demo at https://lnkd.in/gKAD598e . #GoTraXtion #dealerships #fixedops #fixedoperations #tires #wheelalignment #driversafety #customerretention Brad Kokesh Alexandra Mazzi Mike Gottschalk Scott Rea Lori Grospitz Kevin Lopez Ryan Hamilton Nolan Siegler Sandy Cerami Mike Vogel
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Could this also be coming to consumers who own EVs? The auto industry is evolving at an amazing rate! TraXtion
GOODYEAR INTRODUCES A SUBSCRIPTION-BASED, TIRES-AS-A-SERVICE OFFERING DESIGNED TO REDUCE TOTAL COST OF OWNERSHIP FOR FLEETS
news.goodyear.com