Stake

Today we celebrate our independence -- which has become a beacon to the world. A dream for financial freedom. Every day, the team at Stake works to provide more financial tools to our 85,000 renters. More cash in Staker's wallets, more savings without debt—in short, more Return on Rent. It's a start, and we have just begun. The dream of a better future is in the DNA of Americans. Let's celebrate by looking back at our incredible history and also looking forward to our future—a future with financial betterment for all.

We are thrilled to see the buzz from Stake's acquisition of Circa. The acquisition created the first Cash Back rent payments platform in the industry. It is unusual to find mission aligned PropTech companies, but Stake found that with Circa, which makes this announcement so special. The culture of Circa and the culture of Stake meshed. In short, together we are focused - on our mission to accelerate renter wealth, - our core cultural principle, to bring our authentic selves to work each day. Read more in the comments on all buzz, news, and an inside look from the Stake blog.

GROUNDBREAKING NEWS: did you see the 73% increase in properties joining Stake Network after we announced StakePay at OpTech? And 68% reduction in delinquency across the Stake Network? Check it out below.

I had the privilege of sitting down with the wise and wonderful Rowland Hobbs for this Collective Conversation. Rowland, the CEO and co-founder of Stake From the Stake website: Rowland and his team are on a mission to empower wealthier, happier, and more resilient renters. And that starts with Return on Rent™ for everyone — renters, operators, owners, and investors. That’s because Return on Rent™ aligns incentives, reduces expenses, and returns money to renters so they can spend on the stuff they want today and save for the life they want tomorrow. We covered a wide range of topics during our conversation, from capital markets to AI to financial services. So, grab a fresh cup of your favorite beverage (Community Coffee for me - courtesy of my friend Kerry W. Kirby) and get ready to put pen to paper because there is so much to note!  

On the heels of the launch of Concession Comps, today Stake launches Ai Comp: Days On Market. Why are we launching these tools? Because in 2024, it is time for a change. New tools for a new market. Changing resident behavior is crucial right now to outperofrm. Days on market are a revenue killer. And they are only going up. In fact, on average days on market are increasing 20% to 30% over the last 30 days in many markets we are tracking. The problem is there is a little data to compare what works to reduce days on market. What will compel renters to sign leases sooner? Is that trackable? Does the right data even exist? At Stake, we set out to answer all these questions with one simple tool. Ai Comp: Days On market is 100% free in Stake’s Loyalty Cloud. Loyalty Cloud is blazingly fast, easy to use, and offers more data-driven tools than anywhere else in the industry. Specifically, AI Comp: Days on Market empowers properties to: ✅ Benchmark days on market against the right comparisons  ✅ Know the right comparisons based on AI across 5 million units  ✅ Compare days on market with AI by price, asset class, and zip code  ✅ See specific AI comparisons by unit type  ✅ Compare loyalty, incentive, and Cash Back strategies to lower days on market In fact, properties can start a data-driven days on market strategy and optimize with free Cash Back from Stake, Credit Builder, and banking services. That means properties can access the best in industry data on days on market 100% FREE while rewarding renters with 100% free Cash Back. Survive until 25? Nah, let’s outperform in 24! https://lnkd.in/ef2gWvZg

Company gifts for the holidays? Mugs? Boring. Ties? Who needs another one of those? Fruit cake? Gross! Stake is all about rewards, and aligning incentives. So this year we partnered with The Economist. And together we’re making the most powerful tag team since Hulk Hogan and Macho Man joined forces. Behavioral science is, after all, what underpins Stake’s Loyalty Cloud. Return on Rent — where renters AND owners can come out ahead — is about realigning incentives to reward everyone with the returns they deserve. Because if you’re going to pay rent, you might as well make money while doing it, right? Not to mention, 2024 will be a year of unknowns in the economy. Much of what is happening in the economy today has not been seen before and, for some, it will be a bumpier ride than a cowboy riding an angry bull down a mountain during an earthquake. For others, they will outperform as uncertainty opens new opportunities. This is why The Economist Group sponsored StakeOut (not to be confused with the similarly named Emilio Estevez film series): StakeOut is Stake’s annual gathering of revenue managers, ESG leaders, and leading owners and operators. And it is why Stake has partnered with The Economist again to gift every one of our property partners in the Stake Network a free subscription to The Economist. So this new year: forget the fruit cake. Cash and economics makes a much better stocking stuffer that will be useful all year long.

Miss the big news? Stake launched Concession Comps this week. Concession Comps, included free in Stake’s Loyalty Cloud, is the only revenue management tool to not only track where the concession market is trending, but also empower properties to outperform the market by changing resident behavior. Specifically, Concession Comps empowers properties to: ✅ Benchmark concessions of over 5 million units ✅ Compare concessions by price, asset class, and zip code ✅ See specific comparisons by unit type ✅ Track concession costs over time and understand market trends ✅ Compare loyalty and Cash Back strategies to better price concessions This is game changer, read more on our blog: https://lnkd.in/ecAdwGaG

Thrilled to celebrate Oliver Eriksen's two-year anniversary at Stake! Over the past two years, Oliver has managed Stake’s backend integrations to property management software, our API, a constant and sometimes unrelenting job. But his collaborative spirit and willingness to keep improving the quality and efficiency of Stake, and doing it by bringing his authentic self -- our first cultural principle -- every day. Happy two years Oliver! Can’t wait to see what we build together in the next two years.

A big week for attendees of StakeOut! Jeremy Werner's Humane™ launched the much anticipated AI Pin which was covered by Erin Griffith in the New York Times, while Minerva Tantoco hosted the New York Hall of Science annual gala where Stake's very own head of member marketing Utkarsh Y. was attended. Love our community around StakeOut!

What surprised Tim Hermeling with this year's resident survey? See why it is all about back-to-basics and loyalty at #optech-2023