Laudable reposted this
The worst ask EVER from sales?? 👀 😬 Coming next Tuesday... my full convo with Ali Jawin, SVP & Head of Global Marketing at Outreach. It's a good one. She dives into 2024 marketing's big hitters—how to drive adoption of AI features, product marketing for AI (to say AI, to not say AI 🌸), why and how marketing at Outreach is focused on adoption, mastering the sales-marketing tango, and her findings on persona-specific customer engagement strategies.