Census

We're over the moon to announce that Census has been named Snowflake‎'s Marketing Application Partner of the Year 2024! 🎉 We were recognized for our achievements in real-time data syncing and marketing activation for 130+ mutual customers. Some key partnership highlights: 🏆 Joint Customer Success: Top enterprises such as HubSpot, Canva, Orangetheory Fitness, Crocs, Rippling, Sonos, and Notion have seen remarkable outcomes, including real-time personalization for 170 million users, a 50% reduction in customer acquisition costs, and a 33% increase in email open rates. 🏆 Maximizing Data Value: Over the past year, our shared customers have doubled their usage of Census, significantly increasing the volume of records synced from Snowflake to over 200 business destinations. 🏆 Innovative Product Development: In collaboration with Snowflake's product team, we introduced Live Syncs, the first and only real-time Reverse ETL for Snowflake that enables 100x faster and 100x cheaper data activation compared to traditional solutions. Read Luke Ambrosetti’s analysis of Live Syncs here 👉 ‎https://lnkd.in/gBKY2rWs A huge thank you to Snowflake for this incredible honor and to our amazing customers and partners for their continued support and collaboration. Here's to more innovation, growth, and success together! 🚀 See us this week at Snowflake Summit Booth #1313 and don't miss the Electric Data Carnival at Temple Nightclub on Wednesday June 5th at 9 pm. Check out the full blog post here to learn more about our partnership with Snowflake and the amazing results our customers are achieving: https://lnkd.in/ganutFJj

We’re thrilled to announce that Census has acquired Fulcrum, an AI-led growth platform for business teams. 🚀 ‎ AI-driven insights, operations, and agents are the future of efficient operations and business growth. 📈 ‎ Marketing teams still rely on historical data for segmentation and personalization, but Census and Fulcrum will help teams leverage advanced AI to analyze customer data, automate segmentation, and enhance user experiences with proprietary AI models. In this AI-first environment, taking action with high-quality customer data is every company’s competitive advantage. Over the coming months, we’ll integrate Fulcrum’s technology into the Census platform to complement our real-time Reverse ETL and reinforce our our commitment to AI-first data collaboration. 🤝 ‎ Want to learn more about AI-driven data collaboration? Check out our blog and schedule a call 👇 ‎

Excited to announce that iconic streetwear retailer PACSUN is now live on Census Embedded within the SoundCommerce Data Platform! 🎉 PacSun is one of the first brands to benefit from the new Census + SoundCommerce partnership, where Census Embedded provides pre-built integrations to 200+ SaaS tools for SoundCommerce customers. This collaboration enables PacSun’s marketing teams to quickly onboard, model, and sync first-party data to marketing platforms like Meta Ads, enhancing speed to engagement and leveraging even more signals for campaign automation. “SoundCommerce serves as PacSun’s Composable Customer Data Platform, landing modeled data in a managed instance of GCP BigQuery, which acts as our customer and marketing data warehouse. With Census Embedded in SoundCommerce, our digital teams can now enhance data integration and activation more efficiently, unlocking opportunities to better engage and serve PacSun customers,” said Shirley Gao, PacSun's Chief Digital and Information Officer. To learn more, check out our announcement here: https://lnkd.in/d3VB2CpC

ICYMI: We're hosting a London Data Meetup with our friends at MetaRouter on July 16 @ 6:30 PM. Join us at the Ned for an evening of networking, good food, good drinks, and a series of fireside chats from leaders at Allegro, Condé Nast, and Massive Rocket | Global Braze & Snowflake Agency. Space is limited, so save your spot today: https://lnkd.in/ejC5D5WM

A new addition to the Census trophy cabinet 😁 Braze Partner of the Year 2023 and Snowflake Partner of the Year 2024 — what's next?! Thank you Tyler Prince! 🏂 ❄

Did you know that Lenny's Newsletter holds in-person meetups, open to anyone interested in technology and business? 👨💻 One of our Product Managers AJ Jindal is hosting the next Lenny's Newsletter event in just 2 days. Over 100 people have signed up already! 📅 Wednesday, June 26, 5:30 PM - 7:30 PM 📍 Zeitgeist, San Francisco Register here: https://lu.ma/4mgwgsjf

Braze nerds, assemble 🙅🏽♂️🚀 Thrilled to be sharing a few insights on how to build a 360° customer view for Braze projects at The Ned in London on July 16th 🇬🇧 Looking to level up your personalization game or gain a deeper understanding of your customers? We'll be diving into key themes like customer engagement, attribution, CRM integration, analytics, audience building, personalization, and segmentation. Big shoutout to our friends at Census and MetaRouter for putting together this fantastic event. Particularly looking forward to sharing the stage with Diana Comsa (Condé Nast) and Marta Piotrowska (Allegro) – two absolute rockstars in the space 🚀 You can find all the details and snag your spot here: https://lnkd.in/eKwPaCBU See you around!

Hosting an amazing event July 16th in London🇬🇧(link in comments) A lot of my conversations lately have been helping companies navigate their next steps in handling customer data. They've been asking... - do we go with a traditional customer data platform or look into composable solutions? - how do we adapt to a cookieless world? - how can we drive more personalized customer experiences with our data? If this is a focus for you, we've got speakers from Allegro, Condé Nast, and Massive Rocket | Global Braze & Snowflake Agency who can share what they've learned. Going to be an intimate event, so register quickly to save a spot 😃 cc Miles Jones ✓ Thierry Sequeira Anu Vijayamohan

Data teams — do you hate it when a "quick question" turns into 10 more requests? 😐 ‎ Business teams — are you frustrated when data you need takes 2 weeks to provide? 🫠 We have a solution for you! Introducing Computed Columns, a feature of Census Datasets that makes last-mile data transformation a cross-functional team sport. 🤝 Computed Columns enable both data and business teams to create transformations, with or without code, while still being fully governed, tracked, and observed by the data stack. Computed Columns include: - Rollup Columns for counting related records - Equation Columns for calculating data - Lookup Columns for denormalizing data - Text Transform Columns for more complex transformations with Liquid - GPT Columns for LLM tasks like summarizing support tickets or extracting technologies from job descriptions Read more in the blog: https://lnkd.in/dAdfXhYa