“Technology is now here to help TV. Frankly, TV was often on the mind from a technology perspective when it has all the tools now to make it very relevant at the centre of a media plan - that’s got to be very centre and core to our strategy.” After receiving the ‘Tech Leader of the Year’ award in London last month, our SVP & GM, Thomas Bremond, spoke to The Media Leader on how to measure success as a leader, as well as business priorities for the next year. Watch the full conversation here: https://bit.ly/4fn46xh
FreeWheel
Advertising Services
New York, NY 39,426 followers
FreeWheel’s platform makes TV and video advertising work.
About us
FreeWheel’s TV and video advertising technology is built for today’s ever-evolving multiscreen ecosystem. Whether you’re a buyer or a seller, we offer all the tools, data, and insights you need to drive results. FreeWheel’s platform makes TV and video advertising work.
- Website
-
http://www.freewheel.com
External link for FreeWheel
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Founded
- 2007
- Specialties
- Monetization Rights Management®, Revenue & Payments Management, advertising sales rights, display, video, mobile ad management, contract management, professional content, ad serving, reporting, analytics, technology, services, advisory services, business operations, programmatic advertising, advertising marketplace, linear and online advertising, SSP, media buying, cross-media platform, campaign management, data-driven insights, campaign automation, and advertising solutions
Locations
Employees at FreeWheel
-
Jim Murphy
Executive Director of Software Engineering at FreeWheel: Ad Tech Leader | Team Leadership | Agile Software Development
-
Alicia M. Taylor
Senior Director Human Resources
-
Chee Hung
Operations and Program Leader in Tech Services | Collaboration & Knowledge | Content Management
-
Ajay Sravanapudi
Updates
-
New Episode Alert ❗ As the popularity of streaming continues to soar, it is raising important questions about the future of traditional media and the economics of the entertainment industry. With that in mind, we were delighted to welcome Alex Hodge, Senior Director and Head of Digital Ad Sales & Innovations at Warner Bros. Discovery, to the Media Talks podcast to discuss the ever-changing landscape of streaming in an ad-world, as well as Warner Bros. Discovery’s newly launched streaming service, Max. Check it out on Spotify below, or on all major podcast platforms: https://lnkd.in/e8FbBx-a 🎧 #podcast #streaming #advertising
It’s Streaming Time
https://spotify.com
-
Audience addressability and identity resolution have become increasingly difficult for publishers and marketers due to increased fragmentation and signal loss. But publishers can tap into their own first-party data to combat addressability challenges and to optimize their audience and identity strategy. In this new report, FreeWheel Advisory Services provides a roadmap for how publishers can design, develop, execute, and optimize a first-party data strategy. Download here: https://bit.ly/3zLklnr
-
Bob Bress will join a panel of data experts at the National Assembly hosted in NYC to discuss the challenges and future of AI. Learn more here: https://bit.ly/3zGxrlH
-
Live from the FreeWheel Beach at this year's Cannes Lions, Chief Revenue Officer Katy Loria joined MediaVillage.org's Jack Myers on stage to discuss her leadership philosophy, how to approach the generational shifts in the industry, the future of advertising, and lots more. Watch the interview here: https://bit.ly/4cZUvdG
-
Emily Bromley, VP of Growth at FreeWheel, joined executives from LG Ad Solutions and PMG at the Ad Age Studio in Cannes to chat about the creative opportunities of #CTV. Check out this recap of the conversation in Ad Age: 🔗 https://bit.ly/4eWT8OD
-
It was a pleasure to bring the adtech community together for our Premium Programmatic Summit this week. From the panels to our breakout sessions, the amount of knowledge being dropped was staggering. Here are three big takeaways from the event: - We need unified decisioning across all the different demand channels to make it the best thing for the viewer - It's time to future-proof identity and CTV signals - Stay in control of your own strategy We hope everyone had as good of time as the FreeWheel team did, and we'll see you at the next #FreeWheelSummit!
-
As part of our 2024 Pride Celebrations in London we joined forces with CrossFit Tufnell Park for a team session to promote inclusivity in sport 🏳️🌈 Led by their team of brilliant coaches, we began the session with a challenging partnered bench workout followed by the workout of the day (aka WOD) consisting of sit-ups and wall balls. Every lift, every rep and every beat celebrated our shared commitment to diversity and unity. Great to be a part of this day, and thanks to CrossFit Tufnell Park for their friendly welcome! #londonpride #Pride2024
-
Our Premium Programmatic Summit is off to a great start! Here’s some quick 📸 from our first panels and sessions. Stay tuned for more highlights and takeaways from the discussions. #FreeWheelSummit
-
+1
-
The supply-side event of the year is back! We're excited to connect today for our annual Premium Programmatic Summit in NYC! Mark McKee will kick things off, followed by a discussion about retail media and CTV with Comcast Advertising's Karen Babcock, Albertsons Media Collective's Xenia Kirilyuk, and Paramount's Jennifer Reichart Kisling. Capping off our content will be a wide-ranging discussion focused on programmatic live with Warner Bros. Discovery's Huda Kazi, Paramount's Todd Bender, Spectrum Reach's Alexander Groysman, NBCUniversal's Stephane Krzywoglowy, FreeWheel's Xander Kotsatos, and moderated by Michelle Zyglis. And we'll finish the day with music, cocktails, and networking. #FreeWheelSummit