Fluency - Advertising Automation Platform

Innovation. Teamwork. Community service. Our third annual Fluency Fest brought our entire organization together and inspired us for the rest of ‘24 and beyond. Here’s what some of our team members had to say: 💡 “A lot of hackathons are development-focused, but this one involved the whole organization. Beyond great technical innovation, it gave us a wide range of ideas and solutions we can implement right away.” 🎉 “This week, I experienced my first plunge, my first yoga class, my first hackathon, and my first karaoke. What a blast. It was an absolute pleasure getting to know all of you in person.” 🤝 “I was able to work closely with incredible people from across the organization who I rarely get the chance to work with. Everyone brought 110% of fun, intelligence, and respect to every interaction.” Curious about Fluency Fest, and the difference events like it can make on your culture? Check out our latest article for an inside look into what our employees call “the best week ever!” Link in comments. 

Automation is everywhere in the #digitaladvertising industry because of its ability to save time, reduce errors, and enable scalability. 🚀 But not all automation technologies are the same, and the right automation solution can make the difference between incremental efficiency gains and transformative performance improvements. We’ve put together an article to help you go deep into automation in advertising, and Robotic Process Automation (RPA) in particular. 🤖 It will help you: - Gain a clear understanding of RPA - Understand how RPA can easily scale to handle increased workloads - Discover use cases for leveraging RPA in digital advertising strategies - Feel confident in using RPA to automate complex advertising tasks Dive in via the link in our comments to learn more about how RPA is transforming advertising strategies across the industry. 💡

Leveraging proprietary data alongside automation tools can dramatically boost the efficiency of advertising campaigns. Unsure where to start? These five examples showcase the powerful synergy between data and automation, driving impactful ad strategies. 👇 For further insights, be sure to check out our article "Mastering Data-Driven Advertising: Innovative Tools & Strategies for Enhanced Performance," via the link in the comments!

Did you miss SMX Advanced last month? Don’t worry, you can still watch the on-demand replay! Discover how your organization can: 🚀 Instantly build and launch thousands of campaigns on Google, Meta, Amazon, and other programmatic channels. 🎯 Customize campaigns individually or in bulk based on your predefined performance metrics. 🔄 Dynamically manage your overall strategy, ensuring your campaigns adapt seamlessly with your data. Managing accounts and campaigns continues to become increasingly complex, but with the right technology, your organization can grow faster without making tradeoffs to your ad strategy and execution. Watch the session at your convenience by clicking the link in the comments below. 👇

Our third annual Fluency Fest concluded last week—and what a week it was! In between our quarterly business updates, Hackathon, and volunteer efforts, our team refreshed and recharged with local favorite activities, including cold plunging, yoga, bocce and great food—because when you’re with your entire company across 22 states only once a year, you have to leave time for a little play and a lot of connection. Here's a glimpse of the team’s reflections on their experiences over the week: ✨ “A lot of hackathons are development-focused, but this one involved the whole organization. Beyond great technical innovation, it gave us a wide range of ideas and solutions we can implement right away.” ✨ “This week, I experienced my first plunge, my first yoga class, my first hackathon and my first karaoke. What a blast. It was an absolute pleasure getting to know all of you in person.” ✨ “I was able to work closely with incredible people from across the organization who I rarely get the chance to work with. Everyone brought 110% of fun, intelligence and respect to every interaction.” We can’t wait to see what next year will bring as we continue to grow our team! 

Here at Fluency, we believe that giving back to our community is more than just a responsibility—it’s a core pillar of our company culture. Following a heavy rainfall that inundated Vermont this week, we were grateful for the opportunity to join many other volunteers in helping the Intervale Center Food Hub protect our local farm crops from total devastation. Volunteering will not only remain a core part of our annual Fluency Fest event, but a collective effort we participate in throughout the year with additional volunteer hours in order to create meaningful change in our local communities!

Our third annual Hackathon focused on creating practical solutions to help our clients succeed. Teams were divided into cross-functional groups spanning every discipline to engage in collaborative problem-solving. One of the most exciting aspects of the Hackathon is witnessing the diversity of ideas and approaches each team brings to the table. Here’s some of the key takeaways from the event: 🌟 Improving critical processes that impact client relationships and overall sentiment 🌱 Growing our culture as our company continues to grow 🚀 Exploring new technologies and trends that could enhance our services and offerings The Hackathon isn't just about innovating on behalf of our clients. It's also about teamwork and connectedness. We can’t wait to apply some of the ideas we developed together!

When it comes to digital advertising, AI needs to drive outcomes, not just operational efficiency. That’s why we’ve focused our AI solutions on the workstreams that matter most to driving speed and performance. Learn how.👇

Incredible things can happen when you bring remote teams together for in-person connection. We kicked off our third annual Fluency Fest yesterday, bringing our whole company together from across 22 states to connect, inspire and look to the future. Together, we: 💬 Transparently shared dialogue on the state of the company  🔄 Reflected on our progress to goal, across every department 🎯 Got inspired for a huge second half and aligned on priorities 💡 Ideated and developed ways we can collectively innovate and help our customers grow.  At a time where many remote-centric teams are weighing the value of these types of experiences, it’s undeniable the energy that’s cultivated at our annual event that’s not only felt in the moment, but for weeks—and arguably months—post-event. Next up? Our annual Hackathon — stay tuned for a recap!

Multi location advertising can be the hardest to scale. As agency partner to over a dozen franchise brands, CyberMark needed a way to bring technology and strategy together 🤝to drive client success and account growth. But with hundreds of locations to manage, the agency was encountering several operational challenges that made it difficult to continue delivering a quality experience with existing resources. To address their challenges, CyberMark turned to Fluency for help with streamlining workflows and launching campaigns more effectively. Automation played a critical role in addressing the manually labor-intensive nature of building campaigns, thereby allowing CyberMark to scale its operations and increase efficiency. A little less than a year into the partnership these are the results! You can check out the full case study here: https://lnkd.in/gQTMqQ2Y