Flock Creative

Today we rebranded MOSH ! We’ve spent the past year listening to consumers and their wants/needs. Below is how we changed 1. Add More Brain Health Ingredients: Our consumers loved our mission and our product but wanted more out of It. We added Cognizin Citicolin and now we are the only snack / bar on the market with claims to support a healthy brain! 2. More delicious: we made the tough decision to go from 1G of sugar to 3G of sugar. While still being incredibly low, we did this ultimately to improve taste. In the end of the day the consumer wants what tastes best! 3. Less Call Outs: our first packaging had every call out possible. 8 different ones to be exact. Now we have 3. Protein. Sugar. Brain Superfoods. This allows us for way more real estate for food, imagery, and larger logo. 4. Easier to find on shelf: consumers had a hard time distinguishing our different bars. we went ahead and made each bar colored towards its specific flavor. We made MOSH way way bigger so It was easier to find and remember our name! Go try our new flavors & new MOSH 2.0! Thank you to kat karpati Nicole Flores Flock Creative Laura Setzfand

🎉 Big News Alert! 🎉 🌟 Say hello to the all-new Molly's Suds! 🌟 Made with the same great formula, now with a fresh, vibrant look! 🌈 After months of hard work, dedication, and collaboration from our incredible team, we're thrilled to unveil our cleaned-up look. A special shoutout to our incredible design partners, Flock Creative, for bringing our vision to life with finesse and flair! We're excited to continue providing the cleanest cleaning products with safer, simpler ingredients so that you can clean powerfully and live fearlessly. Stay tuned for more updates! #SaferIngredients #SustainableCleaning #Laundry #CleaningProducts 🫶 Molly's Suds 🫶

There was never just one line… just as there is not just one galaxy, but something far greater… say hello to the next generation of Ruby. Same clean ingredients with a new clean design. Presented by Flock Creative, the best gosh darned creatives this side of planet Earth (and beyond). We'll be rolling these out throughout 2024. Will be writing a separate post that dives deeper into the thought process for this design, the challenges it solves for us and the opportunity it creates. Until then... we have nothing but gratitude to kat karpati and her team (and can't recommend them enough).

I spy with my little eye a rebrand rolling out… How do you help a heritage brand re-establish relevance and bolster premium differentiation? Well, with a powerful and bright new look that leaves no doubt who the organic category leader should be. Peek at that shelf set to see the brand before and after…wowza! Cheers to our amazing partners and to making every day a good day on earth. Earthbound Farm #branding #packagedesign #cpg #design #OrganicGoodness #HealthyEating #produce #itsnotacommodity

Today, as we close out Women’s History month, we are proud to reflect on the achievements of women everywhere. Flock stands tall as a women-owned business, embodying the spirit of resilience, creativity, compassion and determination. But as we commemorate this month, we can't help but note how odd it is to designate a mere month to recognize women's contributions. Shouldn't every day be an opportunity to celebrate the strength and brilliance of 50% of the population? We love that women-owned businesses are now seeing the spotlight, but recognizing strong women leaders should never be just a trend. We feel incredibly fortunate to have had the opportunity to partner with many strong women founders and industry leaders to develop and realize creative that not only drives change, but also shapes a narrative that has been widely recognized. Rusti Porter, Clara Lahlouh Paye, Chelsea Bialla, Priscilla Tuan, Annie Chun, Amy Raymond Cohn, Ellen Macks, Stephanie Paras, Jessie Ferraioli, Chris Lansing, Charlotte Mostaed, Sandra Heidrich, Susie Picken, MBA, Christy Goldsby, Brooke Golden, Emily Josephson, Alice Nelen, Maria Shriver, Adri Crawford, Amy Hsiao, Alyson Schrock, Margaux LaPointe, Julie Sweet, Laura Arnold, Maren Caruso, Annabelle Breakey, Meghan Lee Tetwiler Winetroub, Ilana Bryant, Uma Mantravadi, Marianne Velonis, Lisa Dini, Melanie Kosaka Together, we continue to break barriers, challenge stereotypes, and build a more inclusive future. Here's to strong women – may we know them, may we be them, may we support them. 🙌 💫 #empoweredwomen #womenentrepreneurs #womeninbusiness #womensupportingwomen #design #womenowned #designagency #femaled

Monday morning eye candy! A bright and colorful Expo West freshest trends recap for you. Special shout out to the brands that inspired these trends: Hive 2 0, Beekeeper Coffee, Rbel Bee, Just About Foods, Good Source, Manitoba Harvest Hemp Foods, Blake's , SEEDLY, MYMOCHI FROZEN YOGURT, wildwonder, Good Idea Drinks, BARIS, Alec's Ice Cream, Monkey Brittle, Woodstock, Sun-Maid Growers of California, Ombi, Konscious Foods, Chefood, UNLIMEAT Extra special shout out to the brands that made our favorite things we tasted list: Sauz, Royal Family Food, Madly Hadley , Sun Noodle. Check out the full report here 💫 : https://lnkd.in/gWbFrpP4 #designtrends #cpgtrends #expowest #branding #designagency

Pizza is great, but you know what’s better? Being able to celebrate pizzaiolas who are dishing up some of the freshest tastes around the country. Women make up approx. 39% of professional pizza makers, and our client, chef favorite olive oil brand Corto Olive, wanted to celebrate and raise awareness for those talented ladies and help fund the next generation of female dough flippers. We’re honored to have helped launch this new initiative with a limited edition box and recipe collection featuring Corto’s premium olive oil and Stanislaus Food Products Piccolo Datterini tomatoes to help inspire at home pizza creation. Interested in upping your pizza game? Buy your box - quantities are limited.  https://lnkd.in/dBB6zEG6 #womenspizzamonth #womenshistorymonth #design #brandidentity #pizzaiolas #pizzalovers #limitededition

We are over the moon to continue to partner with alec's on these delicious flavor extensions. They are quickly flying off the shelves....and this is just the start!