FIG

Naked is the satiating, thirst-quenching snack for when you feel two things at once. We're excited to share our very first work for our new clients at Tropicana Brands Group. Thank you to all involved, especially our production partners at MJZ and ManvsMachine. Justine Armour justin walsh Tan Erginay Keegan Sanford Sabrina Lau Jesse Austin Matt Moore Emily Sheehan Erica Serio Amber (Browning) Higgins Jacklyn Baillergeon Hannah Duchardt Brenna Kunzler Patrick Degnan Monica McGurk Tiffany Williams

Everyone at FIG is beyond happy to welcome Damien D. Reid as Partner & Managing Director!

❤️ Laurel Greatrix “FIG had creative accountability,” Greatrix said. “We were very quickly able to see this is where we’re going to join the sea of sameness and these three areas are where we might stand out.” There are big conversations in our industry about AI. At FIG we believe that talent & creativity & data & AI is the magic recipe to create stories that work. Our tool StoryDataTM helps us and our clients understand the stories being told in a category to place better bets on how to breakthrough for long term success, and gives us a shared language to optimize brand and performance creative over time. Thank you to Laurel Greatrix, Viator and Bloomberg @alexbarinka for the thoughtful conversation. https://lnkd.in/gQu5RHJi

“Normally in an RFI, what you’re doing is actually providing information about your agency. You’re not necessarily saying to a client, ‘This is what I think your problem is, or your opportunity.’ We can do that now in every single one of our RFIs." Check out what our Partner & CEO Judith Carr-Rodriguez had to say on using AI in new business in ADWEEK earlier this week! #advertising #creativity #creativedata

We are thrilled to share that we have been named agency of record for both Homesense and Naked Juice! We are incredibly excited to partner with these brands and develop amazing work for both in the coming months, leveraging our rigorous data approach and magical creativity to bring their stories to life in new and inspiring ways. #advertising #creativity Mark Figliulo Judith Carr-Rodriguez Justine Armour Amber (Browning) Higgins Frederick Stallings philip de meulemeester Jacklyn Baillergeon Emily Sheehan Hannah Duchardt Tan Erginay Keegan Sanford Grace Hwang Brenna Kunzler

Clapping our Frederick Stallings

Judith Carr-Rodriguez #everythingneedscreativity #4as https://lnkd.in/eUr4U6cn

"The promise of seamless digital and physical convergence us going to be overwhelming, from shopper marketing to streaming TV – all powered by generative AI." Read more about what to expect from advertising CES 2024 at the link below. #advertising #ces2024

Creatives, Mark Figliulo has a message for you: Wake up.   The founder and creative chairman at Fig believes that in today’s world, data, technology and AI are integral to the creative process and understanding what resonates with audiences — and creatives need to get on board. That’s why five years ago Fig invested in building StoryData, a proprietary platform that analyzes creative resonance and performance.    With Alison Weissbrot, Mark chats about the convergence of creativity and technology, stresses the importance of getting real-time feedback on creative ideas and urges creatives to be at the forefront of generative AI development. https://lnkd.in/dCtQYfgK

"Mental health is so critical to people and what they do everyday; physical and mental health is tied together." Yesterday, our Chief People Officer Ted Alcarez joined #4As Marla Kaplowitz, Joe Conrad, Kerry McKibbin, and Nancy Hill to discuss how agencies are looking out for their teams' mental health. Watch the full panel at the link below!