Enthuse Foundation

As new brands work on their pricing strategies, it's important to consider the spending habits of consumers. A NBC News article shared how PepsiCo and Delta Air Lines's recent quarterly earnings report showed less than ideal financial outlooks and attributed it to customers are now becoming more value conscious, after years of struggling with elevated costs. Read more below. #consumerspending

Utilizing Shopify? Now, you'll have an opportunity to sell on Target. CNBC interviewed Target Chief Guest Experience Officer Cara Sylvester, and according to the article below, "Shopify will help the retailer discover hot items and quickly make them available for Target's online shoppers. (Cara) said Target plans to put some popular items discovered through the Shopify deal on store shelves." Companies that work with Shopify can apply to join Target Plus, its third-party marketplace. You can learn more below. #eCommerce

Get ready - Amazon Prime Day is July 16 and July 17. According to Digital Commerce 360, the July 2023 sale brought in over $12.90 billion compared to less than $1 billion when it first began in 2015. With eyes already on Amazon during these periods, it makes sense for small businesses to take advantage. This week's blog post suggests eight ways emerging brands can set the stage for success. #AmazonSellers

The Enthuse Foundation proudly announces the eight winners of the third round of its prestigious grant program, dedicated to addressing the unique challenges women entrepreneurs face. Each awardee will receive a $2,500 grant to support their innovative business ventures. Meet this year's winners chosen from 2,300 submissions across all eight grants. Business Tools Grant sponsored by 1919 Investment Counsel – Jocelyn Ramirez, Todo Verde Child Care Grant sponsored by B.T.R. NATION – Brittany Rhodes, Black Girl MATHgic. Community Connections Grant sponsored by Inspiro Tequila, LLC - Laura Markewicz, Lotza.  Digital Marketing Grant sponsored by Enthuse Marketing Group, LLC —Alison Elliott, Farmer Foodie®. Health Insurance Grant sponsored by Cross Insurance — Dayo McIntosh, Yateou Inc. Insurance Grant sponsored by Alera Group, Inc. — Lin Chen, Pink Moon   Rainy Day Fund sponsored by CO/STUDIOS – Nikki Seaman, Freestyle Snacks.  Retirement Grant sponsored by Alliant Insurance Services – Johnalynn Holland, Holland House Press. https://lnkd.in/eg9rbXKE

June is a powerful month. We celebrate Pride and rejoice on Juneteenth, the anniversary of Union troops arriving in Texas with news of freedom. Based on data from The Williams Institute at UCLA School of Law, there are approximately 1.2 million U.S. adults who identify as Black and LGBTQ. Tiffany Dezort proudly wears both labels and is a fifth-generation entrepreneur, mama, and wife. There’s no better #NewtoNext for this month than Tiffany and the Enthuse Foundation spoke with them about Pride, how they teach their child about Juneteenth, and running a business with their spouse – Riss. Click below for the full feature. #representation

Congratulations to Kim P. and Vanessa Pham on the acquisition of their company Omsom. A maker of cooking sauces and saucy noodles, Omsom was acquired by DayDayCook (DDC Enterprise Limited) consists of a combination of DDC’s cash and stock paid out over four years. “Omsom has always stood for something much bigger than the two of us,” said co-founder Kim Pham. “When we launched the company in May 2020, it was with a mission of honoring and celebrating Asian Americana. In the last couple years, our rowdy branding, damn delicious flavors, and unapologetic perspective have illuminated the way — and now, those same values are showing us to our next chapter. They say, ‘If you want to go fast, go alone, but if you want to go far, go with others,’ and that’s what we’re excited to do with DayDayCook.” Learn more below. #acquisition

Thank you to Brendon Hamlin of HAMLIN Creative for this week's blog post detailing ways to utilize video marketing on a limited budget. Click below for ideas on how to use 📽 and save money. #digitalmarketing

Most entrepreneurs have had the same routine for years. No alarm clock is needed, and breakfast has stayed the same for years. But what happens when life intervenes and forces one to change one's behavior for a day? That's the situation guest blog author Kelly Anne Parker finds herself in. You can click in the comments for the full article. 

Congratulations Claudia Sheinbaum, who was elected as the first woman president in Mexico. Mexico now joins a list of 11 Latin American nations that are or have been governed by women: Argentina, Bolivia, Brazil, Chile, Costa Rica, Ecuador, El Salvador, Haiti, Honduras, Nicaragua and Panama. Mexico has 129.5 million inhabitants and is the second-largest economy in Latin America. #womeninleadership

May is Mental Health Awareness Month and with help from Alera Group, Inc., this week's blog post provides 10 ways founders can boost their mood. Even though there's much attention on the cause in May, mental health is a year-round issue and should be treated as such. #mentalhealthmatters