Dia & Co

Dia & Co

Retail Apparel and Fashion

New York, NY 4,469 followers

Dia & Co is the only retail service dedicated to meeting the plus size community’s full range of style needs.

About us

The Challenge: 67% of American women wear sizes 14+—that’s 100 million women. Yet this majority is systematically underserved by the retail industry. The plus size community faces paltry options, unwelcoming environments, and a lack of representation—all adding up to a disappointing experience with style. Our Vision: Style freedom through a life well-lived The Dia & Co Solution: Dia & Co is the only retail service dedicated to meeting the plus size community’s full range of style needs. We’re applying the best of data and technology to serve women who have been ignored for far too long—from developing the shopping experiences she’s always wanted, to building community platforms that inspire her, to ensuring she sees herself represented in the world around her. Our Approach — Representative Retail: Dia & Co is a company built around a customer, not a business model. Our community leads the way, and we meet their unique needs by creating products and experiences across three comprehensive areas of service: Commerce: Curated access to the best-fitting Style and Active apparel (led by Dia & Co’s beloved owned brands), fully equipping her to express herself through style. Customized shopping experiences to remove the stress around fit, for a joyful and fabulous experience. Community: Platforms to foster deep connections between members both of offline and online, offering a place for her to be celebrated and to celebrate others through style. Change: Campaigns to create lasting change by combating stereotypes and biases. Advocacy to increase representation of our community outside the Dia ecosystem, so she can see herself reflected in style.

Website
https://www.dia.com
Industry
Retail Apparel and Fashion
Company size
201-500 employees
Headquarters
New York, NY
Type
Privately Held
Founded
2015
Specialties
Styling, Retail, eCommerce, Technology, Big Data, Startup, Plus-Size, Fashion, consumer, Data Science, Engineering, Machine Learning, Merchandising, and Product Development

Locations

Employees at Dia & Co

Updates

  • View organization page for Dia & Co, graphic

    4,469 followers

    Let’s talk 🗣️💬 With New York Fashion Week kicking off at the end of this week, we’re co-hosting a panel to discuss the current state of size diversity and plus size fashion—where is failing the consumer, and equally where it is winning—and how we believe retail needs to evolve in order to adapt to the consumers changing needs. We’ve invited Hilary MacMillan, Nadia Boujarwah, and Zach Miko to sit down with Khalea Underwood to talk through where they see progress in the industry and where there are still opportunities or changes needed to make the plus and size diverse shopping experience extraordinary. If you’re in the NYC area, we’d love to have you join us. RSVP to events@dia.co

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  • View organization page for Dia & Co, graphic

    4,469 followers

    “Our continued dedication to offering size-diverse contemporary ready-to-wear pieces to our audience remains steadfast in our decision to partner with 11 Honore — one of the leading size inclusive online e-commerce platforms in the U.S. To us, power is in community, and these coats have the ability to bring together personalities and communities from around the world through their unique style, texture and size offering, something we’re so deeply proud of,” MacMillan said. "Through an exclusive partnership with 11 Honore, now a part of Dia & Co., the Hilary MacMillan trench collection will also be available online to U.S. consumers as of Feb. 9. It will launch globally on Hilary MacMillan’s e-commerce site on Feb. 12 at noon EST." We are so proud to work alongside the Hilary MacMillan team!

    Hilary MacMillan to Open Pop-up During NYFW Featuring Trench Capsule

    Hilary MacMillan to Open Pop-up During NYFW Featuring Trench Capsule

    https://wwd.com

  • View organization page for Dia & Co, graphic

    4,469 followers

    The Map is ALMOST full but we still need YOUR help! Calling all friends and family of plus size teachers in the following 14 states: Alaska Delaware Hawaii Idaho Iowa Maine Mississippi Nebraska New Hampshire New Mexico North Dakota South Carolina South Dakota Utah West Virginia Let’s end 2023 giving out our jeans like Oprah! You get Dia Denim! You get Dia Denim! YOU ALL GET DIA DENIM!

    View organization page for Dia & Co, graphic

    4,469 followers

    We need YOUR help! As we wrap up this year, we want to say a huge THANK YOU to all of the amazing teachers and school workers in our community across the country! Teachers have been among the largest group of Dia customers and supporters since our earliest days, so we want to take the month to celebrate their work and style. We are giving 50 pairs of our premium best-selling denim to 50 teachers: one in every state and we need YOUR help to find and surprise them before the end of the year! Nominate your favorite teacher(s) or school workers in your life via the link below to win a pair of Dia Denim PLUS a gift card to complete the look with an item from our in-house designer brand, 11 Honoré Collection. Whether they’re dressing for the classroom or the runway, we want them to feel like their style is A+! And the best part: if you are a teacher, you can nominate yourself AND have friends nominate you. The more entries the more chances you have to win so be sure to share with your entire network so we can reach every teacher across the US. How fast do you think we can fill the map? Giveaway ends 12/31 at 11:59 pm PST No Purchase Necessary. Offical Terms & Conditions apply. #diaandco #teachers #teachersofNYC #teachergiveaway #plussize #plussizejeans #education #educators

    50 for 50 Teachers Across America Denim Giveaway - Dia & Co

    50 for 50 Teachers Across America Denim Giveaway - Dia & Co

    https://www.dia.com/blog

  • Dia & Co reposted this

    View organization page for Dia & Co, graphic

    4,469 followers

    We need YOUR help! As we wrap up this year, we want to say a huge THANK YOU to all of the amazing teachers and school workers in our community across the country! Teachers have been among the largest group of Dia customers and supporters since our earliest days, so we want to take the month to celebrate their work and style. We are giving 50 pairs of our premium best-selling denim to 50 teachers: one in every state and we need YOUR help to find and surprise them before the end of the year! Nominate your favorite teacher(s) or school workers in your life via the link below to win a pair of Dia Denim PLUS a gift card to complete the look with an item from our in-house designer brand, 11 Honoré Collection. Whether they’re dressing for the classroom or the runway, we want them to feel like their style is A+! And the best part: if you are a teacher, you can nominate yourself AND have friends nominate you. The more entries the more chances you have to win so be sure to share with your entire network so we can reach every teacher across the US. How fast do you think we can fill the map? Giveaway ends 12/31 at 11:59 pm PST No Purchase Necessary. Offical Terms & Conditions apply. #diaandco #teachers #teachersofNYC #teachergiveaway #plussize #plussizejeans #education #educators

    50 for 50 Teachers Across America Denim Giveaway - Dia & Co

    50 for 50 Teachers Across America Denim Giveaway - Dia & Co

    https://www.dia.com/blog

  • View organization page for Dia & Co, graphic

    4,469 followers

    We need YOUR help! As we wrap up this year, we want to say a huge THANK YOU to all of the amazing teachers and school workers in our community across the country! Teachers have been among the largest group of Dia customers and supporters since our earliest days, so we want to take the month to celebrate their work and style. We are giving 50 pairs of our premium best-selling denim to 50 teachers: one in every state and we need YOUR help to find and surprise them before the end of the year! Nominate your favorite teacher(s) or school workers in your life via the link below to win a pair of Dia Denim PLUS a gift card to complete the look with an item from our in-house designer brand, 11 Honoré Collection. Whether they’re dressing for the classroom or the runway, we want them to feel like their style is A+! And the best part: if you are a teacher, you can nominate yourself AND have friends nominate you. The more entries the more chances you have to win so be sure to share with your entire network so we can reach every teacher across the US. How fast do you think we can fill the map? Giveaway ends 12/31 at 11:59 pm PST No Purchase Necessary. Offical Terms & Conditions apply. #diaandco #teachers #teachersofNYC #teachergiveaway #plussize #plussizejeans #education #educators

    50 for 50 Teachers Across America Denim Giveaway - Dia & Co

    50 for 50 Teachers Across America Denim Giveaway - Dia & Co

    https://www.dia.com/blog

  • View organization page for Dia & Co, graphic

    4,469 followers

    "As I watched fashion trends do their cha-cha in and out of style, I knew I had a mission: to create pieces so timeless they’d make your wardrobe feel like it had its very own DeLorean. So, say hello to Timeless, my brainchild. It’s like a wild party where vintage vibes from the past mingle with a sassy modern twist." We asked Ishita Vig, Head Designer & Co-Founder of Timeless London, a London-based vintage-inspired brand pictured in slide two, about her latest collection, building her own brand after spending years designing for major labels like Superdry, American Eagle, and ASOS with her family business, and what inspires her own personal style. Read the interview below. #sizeinclusive #ecomm #marketplace #diaandco

    Get to Know | Ishita Vig, Designer & Co-Founder at Timeless London, vintage-inspired fashion

    Get to Know | Ishita Vig, Designer & Co-Founder at Timeless London, vintage-inspired fashion

    https://www.dia.com/blog

  • View organization page for Dia & Co, graphic

    4,469 followers

    "We believe outdoor recreation should be about fun, connection, and recharging at whatever activity level is best for you <3." We asked Mikayla A. Wujec & Naomi Blackman founders of alder, a size-inclusive outdoor apparel brand, to share more about their latest collection, building their brand and what inspires their own personal style. Read the full feature below. #sizeinclusive #marketplace #ecomm

    Get to Know | Mikayla Wujec & Naomi Blackman, Founders of alder apparel, size-inclusive outerwear

    Get to Know | Mikayla Wujec & Naomi Blackman, Founders of alder apparel, size-inclusive outerwear

    https://www.dia.com/blog

  • View organization page for Dia &amp; Co, graphic

    4,469 followers

    A special letter from Nadia Boujarwah, our CEO & Co-Founder: "Dear Dia Community, Fall fashion is here, and I have monumental news to share. Over the last five years, we have seen a dramatic change in inclusive fashion with more brands and options than ever before. And yet, it can still feel almost impossible to shop — I know this firsthand. Many retailers don't carry stock in stores, and navigating between several websites to find styles in your size can feel like a complete waste of time. I created Dia & Co to solve this problem, and today, we've hit a remarkable milestone: 10,000+ styles are now available to shop on Dia.com. Our team has brought over 250 of the best brands in inclusive fashion to our site for a first-of-its-kind experience. It’s a big win for all of us at Dia & Co and for you, our community. To celebrate this milestone, we are launching a new campaign today: Hundreds of Brands, Thousands of Styles, One Address This is true style freedom: access to the best wardrobe possibilities all in one place. We've partnered with the iconic Katie Sturino – the Founder of MEGABABE, Author of Body Talk, and who you may also recognize from the viral series #SuperSizeTheLook – as our new global brand ambassador. We have long admired Katie as a fashion pioneer and couldn’t be more proud to have her at the helm of our new campaign. Now, if you’re thinking, "Wow, 10,000+, that's a lot!" You're right! Over the course of the campaign, we will invite guest curators (including some of you!) to share with us their favorite styles from our site – starting, of course, with some of Katie’s must-haves. I invite you to explore her selections and looks in our new collection. I want to express my deepest gratitude to the Dia & Co community. Your feedback, support, and trust have played a pivotal role in our journey to reaching this extraordinary milestone. Stay tuned for updates from Katie and me as we unveil more of this exciting campaign. I can't wait for you to see what's in store. With heartfelt gratitude and excitement, Nadia Boujarwah, CEO and Co-Founder of Dia & Co"

    • No alternative text description for this image
  • View organization page for Dia &amp; Co, graphic

    4,469 followers

    "Imagine a world where fashion is not bound by limitations, but instead, it thrives on the celebration of individuality and inclusivity. That’s the future I’m passionate about, and I’ll continue to work tirelessly to bring it to life. Together, we can create a fashion industry that uplifts and empowers all women, regardless of their size, and I’m excited to be part of this transformative journey." We asked Jenine Nerecina (Juri) to share more about creating her size-inclusive brand, Nerecina, the latest collection, and what inspires her own fashion. Read the full interview below.

    Get to Know | Jenine Nerecina, Desinger & Owner of Nerecina

    Get to Know | Jenine Nerecina, Desinger & Owner of Nerecina

    https://www.dia.com/blog

  • View organization page for Dia &amp; Co, graphic

    4,469 followers

    "I hope we continue to see brands extend their sizing and take risks with plus-size clothing. I want brands to give plus-size women sexy, fashionable, and edgy pieces. That is something we try to give with GIA/irl and I am really excited about the direction we are going." We asked Gia Sinatra, plus model and influencer, to share more about creating her own fashion line, GIA/irl, the latest collection, and what inspires her own fashion. Read the full interview below.

    Get to Know Gia Sinatra, Founder/CEO of Plus-Size Brand, GIA/irl

    Get to Know Gia Sinatra, Founder/CEO of Plus-Size Brand, GIA/irl

    https://www.dia.com/blog

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Funding

Dia & Co 4 total rounds

Last Round

Series C
See more info on crunchbase