Rosie the Riveter says goodbye to side gigs and hello to a career that is ‘Built to Last’ 💪 With their newly launched ‘Built to Last’ campaign, BlueForge Alliance and adam&eveDDB US New York are spreading awareness about the long-term career opportunities in maritime manufacturing that can provide growth and fulfillment. David Brown, Executive Creative Director at adam&eveDDB US NY said, “Bringing an icon like Rosie the Riveter into 2024 felt like a unique way to connect with a new generation and make them aware of the prospects that a career in manufacturing has to offer.” Read more about the work in Ad Age thanks to Sabrina Sanchez here: https://lnkd.in/eG2qHdyr #DDB #BlueForgeAlliance #NewWork #Client #Campaign #Advertising #Creativity
About us
We are a global network of agencies who believe firmly in respect, kindness, openness, self-expression, and creativity. We make spaces for the lived and learned experiences of all our people and fuel them to be the best they can be. We believe in the power of creativity to create the change we want to happen in the world. We develop audacious and famous ideas for our clients that help to energize their businesses and shape culture by driving behavior change at scale. We are a place packed with the power and passion to make things happen. By bringing together diverse thinkers with different backgrounds and perspectives, we validate Bill Bernbach’s notion that an idea can turn to dust or magic, depending on the talent that rubs against it. So, come ignite the magic.
- Website
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http://www.ddb.com
External link for DDB
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
Locations
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Primary
200 Varick St
New York, NY 10014, US
Employees at DDB
Updates
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“We’re at the point where people are trying to transition from toy to tool.” - George Strakhov, Global Head of Creative Technology, DDB Worldwide Digiday takes a look at the AI Revolution and how emerging technologies are giving businesses the capability to do more than ever before. George Strakhov shares how DDB is striving to scale and unearth new efficiencies with the exploration of these tools. George also shares insights on some of the ways that DDB is implementing a hands-on approach through research tools such as “Gut Check.” Read more here: https://lnkd.in/eZ-mRpbw #DDB #Digiday #AI #ThoughtLeadership #GenAI #Research
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Midyear Outlook: Bold predictions for the next six months… As we enter the second half of the year, Ad Age asked industry leaders to share their thoughts on dominant topics, and what we can expect to trend in the months to come. DDB Worldwide’s Global Chief Strategy Officer, Tomas Gonsorcik said: “It would be refreshing to see agencies and holding companies focus on building cultures and environments that nurture transformative creative breakthroughs... It is only in an inclusive, empowering, and emotionally-safe creative environment where true breakthrough thinking can happen.” adam&eveDDB US NY Managing Director, James Rowe, shared: “As advertisers and brand owners, let’s continue to find, support, and champion new and rising talent, rather than hanging on the coattails of big names.” When considering the importance of cultivating a strong company culture, whereby employees have the freedom to take risks, the latter half of 2024 for DDB will see the strengthening of foundations with the exploration of new territories. Continue reading in Ad Age here: https://lnkd.in/ePYYzTKS #DDB #2024 #Trends #Insights #AI #CompanyCulture #Talent
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Happy 4th of July from DDB Worldwide! Wishing everyone a safe and enjoyable holiday. 🎆 #DDB #JulyFourth #FourthOfJuly #Culture #Holiday
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"Having time doesn’t guarantee a good story well told." 💭 Campaign UK asked creative leaders across the globe about the industry’s struggle with short-form ads. Chaka Sobhani, President & Global Chief Creative Officer of DDB Worldwide, shares her perspective on how trying to appeal to everyone with a one-size-fits-all solution, can at times hinder the storytelling and diminish the impact of both short and long-form films. Check out Chaka’s advice on how to connect with specific audiences and platforms intentionally to deliver emotionally resonant messaging: https://lnkd.in/erwuhNEJ #DDB #Campaign #ShortFormAds #FilmAdvertising #Film
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“PRIDE is about inclusive belonging. Where we can show up and be a queen… or a king. It’s our choice.” - Alicia Case, Global Operations Director, DDB Worldwide You can say that again, Alicia!👏 Here at DDB, the Freedom to Be your true and authentic self is a foundational pillar of our culture that ensures kings, queens, and everyone in between are included, accepted, and celebrated. Check out Alicia’s piece in Ad Age about building community around creative self-expression and championing for the LGBTQ+ advertising community within DDB and beyond: https://lnkd.in/ePRY77AA Happy Pride! 🏳️🌈 #DDB #Pride #PrideMonth #Inclusion #Equity #Diversity #Belonging
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DDB and OPRG take on Cannes Lions together 🤝 At Cannes Lions International Festival of Creativity last week, Omnicom leaders Varsha Kaura, Global Client Lead for MARS Petcare at DDB Worldwide, and Chris Foster, CEO of Omnicom PR Group (OPRG), and PRovoke Media’s CEO/Editor-in-Chief Arun Sudhaman came together to highlight the benefits of inter-agency collaboration, later joined by Mars Global Vice President, Pet Nutrition Edwin Padilla and Ketchum’s Ilana Shenitzer. Through a strong and transparent working relationship, both advertising and PR firms can support one another and utilize diverse perspectives and areas of expertise for improved output – and results for brands. Varsha noted: “It’s mission critical for us to service the pain points of our clients in the best possible manner and make marketing the differentiator.” Read more in PRovoke Media here: https://lnkd.in/e5PGdFYM #DDB #OPRG #OmnicomGroup #WorkingRelationships #Collaboration
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🏆 That's a wrap on the 2024 Cannes Lions International Festival of Creativity... What a week it has been. Congratulations to incredibly talented teams and brave clients whose creativity has landed them some well-deserved recognition at this year’s festival. In total, the DDB global network was awarded 71 trophies - 10 Gold, 30 Silver, and 31 Bronze Lions! A accomplishment to remember. Highlights included: ⭐️ DDB Latina being named Regional Network of the Year: Latin America in a record breaking year for the region ⭐️ adam&eveBerlin and ParadaisDDB Agencia Integrada bringing home their first-ever (GOLD) Lions ⭐️ Our Young Lions from Ecuador winning Gold in the Young Lions competition for Print ⭐️ 18 DDB Jury members representing our network and awarding the best of the best creativity ⭐️ Our top awarded offices earning an impressive number of accolades: DM9 (16), adam&eveDDB (14), and Africa Creative (11) A final cheers to this year’s Cannes Lions Festival. We’ll see you next year! #DDB #DDBatCannes #CannesLions2024 #Cannes2024 #OmnicomCannes
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Secret Speaker: Collective Action to Change the Game for Women 💬 Featuring special guest insights from Rebecca Sowden, Founder of Team Heroine and Correct The Internet, in DDB’s Secret Speaker Series with Gary Steele at Cannes Lions International Festival of Creativity. Rebecca spoke on how the impactful initiative aims to remove bias from the internet and champion for the accurate acknowledgement of sportswomen’s achievements. We are inspired by our clients and partners every day to never stop working towards what's important! #DDB #DDBatCannes #CannesLions2024 #Cannes2024 #CorrectTheInternet DDB Group Aotearoa NZ Mango Communications
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Why So Serious? The Key to Comedy in Advertising 💬 We can all use a good laugh! LBB (Little Black Book) hosted an awesome panel today featuring Gary Steele, Chief Creative Officer at DDB Group Aotearoa NZ, on the power of comedy in modern marketing. Gary touched on why humor is so effective when executed in a sensitive yet bold way. More thought leadership and insights to come as we round out the week! #DDB #DDBatCannes #CannesLions2024 #Cannes2024
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