Creator Deck

REINTRODUCING CREATOR DECK – An Influencer+ marketing agency. We engineer influence for industry-leading brands. Over the past 10 years, we’ve fueled the evolution of influencer marketing. We understand how to construct campaigns that drive results, identify industry opportunities, and build solutions that propel success in the years ahead. Our 360 approach to strategic programming - rooted in cultural insights, powered by data - amplifies reach and sparks conversation. Our intersectional, long tail approach to casting drives community and builds trust among audiences, securing brand affinity for our Clients. Through agility and smarter spending, we operate with care and efficiency as an extension of our Clients. We call it Influencer+. Let's chat.

Content Creator vs Influencer: Who Makes the Cut? 🤔 Our take as 14-year industry experts? Everyone is influential, but when it comes down to the nitty gritty…we’d use the below to classify! #ContentCreator: ✅ Anyone who creates content that lives on social media channels ➡️ Type: UGC Creator ➡️ Why Partner? Leverage a variety of creative styles and faces, at low cost and via short-term contracts, to build a bank of content that you can strategically test across various marketing channels. #Influencer: ✅ Anyone who creates and posts content that lives on their personal social media channels and is dedicated to the consistent cultivation of:  1. An engaged audience  2. Relationships with brands  3. Growth of their channels ➡️ Types of Influencers: Micro Influencers, Mid-Tier Influencers, Macro Influencers, Mega Influencers, Celebrity Influencers ➡️ Why Partner? Pinpoint marketing KPIs by engaging certain tiers of influencers, who will create a certain type of content and share brand-crafted key messages, to encourage their audiences’ interest in the brand’s products. P.S. Want to stay up to date on industry terms, news and trends?

Industry News Alert! 🔔 TikTok recently announced 'Deals For You Days' — the app's own version Amazon Prime Day, happening on July 9. Brands and retailers such as L'Oréal Paris and Too Faced Cosmetics will offer discount sales on TikTok Shop and beauty icon Tati Westbrook will go live, showcasing her favorite beauty and lifestyle products! Deals For You Days will be a great opportunity for brands to reach mass audiences, for seemingly years to come.

Industry News Alert! 🔔 Sabrina Carpenter surprised fans by working a barista shift at a London coffee shop. Fans were delighted as she served free espressos, connecting with her song's theme. For brands, such events offer unique marketing opportunities, aligning with current trends in influencer and experiential marketing to create memorable interactions that resonate deeply with audiences while bringing awareness to their company!

Industry News Alert! 🔔 #TikTok's new image search is game-changing for users and brands alike. It streamlines shopping by letting users discover products directly from the content they love. This fits perfectly with today's consumer habits, where visuals often lead to purchases. For brands, it's a golden opportunity for more exposure and sales. With image search, they can tap into TikTok's huge audience and viral content to showcase their products. This feature shows TikTok's dedication to blending content and commerce, making users happier and giving brands more chances to connect with their audience.

The Academy, a development program designed to accelerate the capabilities of diverse suppliers and help close the gap that we all know exist. In this cohort I had the opportunity to support Creator Deck as the were 1 of 62 diverse suppliers in the marketing & events category who made it as one of 3 finalists in the pitch competition. Really rewarding experience working with incredible people Jennifer Cho and Anthony Principe while supporting our Nike Inc. efforts to do better in this area. Please check out their work!

Creator Deck is excited to announce that we are a recent graduate of The Academy, Nike's Diverse Supplier Development Program. Over the last few months, we've taken part in development sessions and training aimed at increasing our capabilities so we grow in our relationship with Nike. We look forward to implementing our learnings and pursuing additional growth opportunities. We were able to celebrate our graduation from The Academy at Nike World Headquarters last week, taking part in networking, keynote speakers, and sport! We also got the chance to participate in a pitch competition designed to practice the teachings we’ve learned. For the final round, we presented in person at graduation and we’re thrilled to share that we were a Top 3 Finalist of 2024 Nike BDI Pitch Competition! 

SHEIN's 2024 Galentine's Day Party Hosted by Creator Deck ❣️ This giveaway party proved to be a successful strategy for driving #UGC (User-Generated Content) and enhancing brand engagement, while providing a unique and memorable experience for the winner, contributing to a positive brand image!

Creator Deck is a fully remote agency, but we believe in the importance of human connection and IRL experiences. Navigating relationships is a core skill at an agency, and seeing beyond the surface or a computer screen to understand the human is critical to support our culture of civility and inclusion. Being in the room where it happens is so critical for training and leadership development, and I’m excited to curate more gatherings for our team to enjoy. I’ve had the BEST time hanging with our crew in SF, LA and NY as we spent time with our clients and each other. Cheers to the hangouts ahead! #marketing #agencylife #remote #culture #civility #relationships #community #connection