Consumer Panel Services GfK

Consumer Panel Services GfK

Market Research

CPS GfK, a former GfK company, is now part of the YouGov group

About us

Consumer Panel Services GfK, a former GfK company, is now a part of YouGov Group We pride ourselves in 60 years helping the world’s most recognised FMCG and retail brands to plan, track and activate their product, promotion and retail strategies with agility, speed and total certainty. Providing key information on who buys what, where, how much, how often and why (not). With our high-quality, uninterrupted data, consultancy and expertise, we help our clients deliver superior customer experiences at every stage of the shopper journey. We do this with consultancy, expertise and access to our secure, living source of consumer data, built upon a loyal, ever-growing number of panel members. We observe shopper behaviour overtime, across all different shopping locations, allowing us to measure their footprint and provide our clients with a broad and in-depth view of their motivations, behaviours and patterns, past present and future

Website
https://www.gfk-cps.com/
Industry
Market Research
Company size
1,001-5,000 employees
Type
Public Company
Founded
1957
Specialties
market research, market intelligence, bespoke consulting, ad-hoc studies, category management, branding, and FMCG

Employees at Consumer Panel Services GfK

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