CHARLESGATE

Yesterday was H-O-T, but so many brought the cool to Boston Children's Hospital Corporate Cup! For the second year in a row I got to cheer on CHARLESGATE - while they may not have placed in the top…39…they brought grit and laughter to a mission filled day. This event was another reminder of what an incredible place I work for. All around us, signs of hope and promise - light in a time when all we see is darkness. Having worked for non profits for nearly 30 years, no one does it better than our event team. Rachel Hunter Andrea Marlar Jennifer Kaczenski - you are pros!!!! Was also such a pleasure to rid the toxins alongside part of my incredible team - Victoria Weinstock, Olivia Curreri, MBA, Danielle Trafton, William Rakow, Katie Manning and Kelly Mavroides - you are all superheros to me. (Not just for surviving the heat!) Want to get involved with this awesome event? PM me for details!

What a whirlwind of a week! Feeling so much gratitude heading home today. Grateful to work together with talented, passionate team members, grateful for the insightful sessions we attended, and for the opportunity to present, and most of all grateful to be a small part of Authentic + CHARLESGATE + Transforming Cities Feeling so moved, energized, and inspired after our annual retreat. 🫶🏼✈️✨ #BreakGround Chris Arnold Bryant Hughes MacKenzie Mahoney Ruby Baćanović Melody Sorenson Taela Sigman Dylan Tatum Kendra Oliver Paola López Calderón Safia Kerr

If you want some light reading for the weekend, check out Transforming Cities. Specifically, one of our latest on revamping your GTM strategy. If you're thinking, "Where do I even start?" then you're in the right place. No pressure to know how to do it, or even where to begin. This summer is a great time to reassess and think about how to do things even better starting this fall. Pop on over to TC for timely marketing education and ongoing interviews with industry leaders. Visit the website to get on the list and receive our AM edition tomorrow morning, too! Happy Friday!

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We are looking for an experienced and talented real estate admin to join our dynamic team! Check out this job at CHARLESGATE: Real Estate Brokerage Administrator

We are excited to announce that our Managing Partner, Michael DiMella, will be a featured panelist at the Bisnow Boston Multifamily Summit on Thursday, June 27th. He will be sharing valuable insights on "Addressing Boston's Housing Needs Amidst Limited Developer Incentives". 🎟️ Take advantage of a special 20% OFF registration using the code: M20laqqvaC – Visit the link to register today! https://lnkd.in/eMcZbysM #CHARLESGATE #BostonHousing #RealEstate #HousingDevelopment #PanelDiscussion #RegisterNow #Bisnow #BostonMultifamilySummit

We are hiring!

The tug-of-war that plagues properties far and wide: when outsourced and onsite teams don't see eye to eye. 👀 In our latest episode of Real Wins, Chris Arnold and Michael DiMella discuss why agencies and leasing teams don't always get along, and what is broken when it comes to strategic and content-driven marketing plans. They take a "build in public" approach to how this relationship can be approached differently. Give it a watch and let us know how you're building better relationships while building better brands! ⤵️ https://bit.ly/4bT0xg6

Developers and marketing leaders, coming back from NAA exhausted but fired up? Remember this motto as you move ahead: "Activate-CTA-Next Step" In today's macroenvironment, I can't stress enough how important it is to push for early awareness and long-term nurturing for lease-up strategies. When it comes to building your own plan, remember these core principles: 1️⃣ ACTIVATE Onsite activations are crucial for creating awareness and generating interest in a property. If you don't do it or do it far too late, you miss out on a huge opportunity to capture awareness and drive early demand. Make the decision, along with your team, that you WILL activate early. 2️⃣ CTA Be thoughtful with your signage and push interest with a CTA to a dedicated landing page for renters to express their interest. No need to overcomplicate this step! But, give people a reason to explore more. Build in brand alignment and storytelling to your activation(s) and encourage that there's something to explore here. 3️⃣ NEXT STEP Nurturing and engaging with prospects over time is essential for building trust and creating a sense of urgency and exclusivity. Push for renters to get on your list as a next step to learn more, stay informed, and become part of a special group. Create scarcity. Early onsite activation and consistent nurturing lead to an uptick in leasing velocity, improved retention rates, and higher returns on investment. No longer an idea, but a proven fact time and time again! Catch more of this conversation on the latest Transforming Cities Real Wins episode, out now. Michael DiMella and I talk shop around this concept, and much more. More info👇

Discover how to build a compelling brand, generate demand, and ensure a seamless leasing process in the dynamic world of multifamily development with Chris Arnold's latest blog on Transforming Cities. Ready to lead the market? Read the full blog here: https://lnkd.in/eFGHANNi #TransformingCities #CHARLESGATE #RealEstate #GTMStrategies #NewDevelopment